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SAVE SINGLEPLAYER! Turn it On/Turn it Off for Bioware Campaign WE WERE TRENDING WORLDWIDE!


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#1
Shinobu

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*UPDATE*

POST YOUR AFTER-ACTION REPORTS HERE! ALSO, BE COUNTED!

IF YOU CAN"T POST IN THE SPOILERS THREAD, POST YOUR AFTER ACTION REPORTS HERE!

If you're on Twitter, check out some of the tweets:

https://twitter.com/...e AND #turnMEon

https://twitter.com/... AND #turnMEoff

THE MEDIA IS WATCHING!
http://www.forbes.co...off-campaign/2/
http://dailygamingne...ioware-weekend/
http://www.gamefront...ct-onoff-event/
http://www.bigshinyr...#comment-190839

In less than six days you lovely people have:
Made a beautiful video that has been viewed by over 9600 people at 2 sites.
Confirmed almost 1400 attendees on FB and invited >1600 more.
Spread the word to multiple countries, including Spain, Poland, Germany, France, Russia, Italy and Japan.
Been retweeted by @JessBrohard, @MythicTyrant, @JennaBusch, @JeremyJahns, @blumspew (GRUNT), @kevinkelly and @jhaletweets (COMMANDER SHEPARD!) to 36,000 people.

You are amazing. Thank you! :wub:


Turn it on/Turn it off for Bioware

Facts:

- Whether you are hopeful or cynical about the new Ending DLC, one thing is clear: it's Bioware's last, best chance to win back the fanbase.

- It is in everyone's interest that the DLC be a fitting conclusion to this amazing series.

- Bioware is currently in the process of finalizing plans for the DLC, including allocating resources for its creation.

- Because many people have not been playing the SP campaign, EA may have the mistaken impression that SP is a "lost cause" and so may not fund the Ending DLC properly -- especially since they are committed to giving it to us for free.

- EA/Bioware can monitor the number of people playing Mass Effect 3 through Origin, and we can use this to give them relevant data about ourfuture buying habits.

---------------------------------------

We propose giving EA and Bioware immediate feedback on the importance of the Ending DLC, so they can allocate sufficient resources to make a quality product.

To that end, we propose the following campaign:

We will turn ON our single player game during a pre-defined period to show EA/Bioware the number of passionate fans who love the series andwho will continue to buy their products IF the DLC provides a satisfactory ending.

We will then turn OFF our game and refuse to play for a pre-defined time period to give EA/Bioware a clear idea of the potential loss of custom and support they will suffer if the DLC is NOT satisfying.

How to take part:

- Turn ON the Mass Effect 3 single player campaign at some point during Saturday, April 28th (Pacific Time/GMT -7). It does not need to be on for the entire 24 hour period.

- Tweet @Bioware @EA @masseffect (#turnMEon, or #turnME3on or #turnonME) to let them know you are playing in order to show them the number of fans who support them. Post an after action report on the BSN.

- Turn OFF Mass Effect 3 do not play either single or multiplayer for the entirety of Sunday, April 29th (Pacific Time/GMT -7). The game must be shut off for the entire 24 hour period. Do not login to the BSN forum during this time. If you have an iPhone or iPad, turn off the Datapad app using the orange Origin circle in the upper right hand corner.

- Tweet @Bioware @EA @masseffect again (#turnMEoff or #turnME3off or #turnoffME) to let them know you are demonstrating their potential loss of customers. This is a good time to let them know if you're happy with closure or want new endings.


That's all! The greater the difference between the two days, the more incentive EA will have to fund the DLC properly. Bioware is more than capable of giving us an amazing conclusion to this saga if they have the financial support to do it right.

If this thread is locked, you can find more information at:
http://www.holdtheli...877/#post-22365

Join the Facebook event at:
https://www.facebook...410761315601880

Watch the video at:


Like the Facebook campaign at Reddit:
http://www.reddit.com/tb/sn6sf


Edited by Shinobu, 09 May 2014 - 01:25 PM.


#2
Shinobu

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FAQs:

- Who are you and what is your motivation?

We are fans of the Mass Effect franchise who were disappointed by the way the ending of Shepard's story was handled. We want to maximize the chances that fans will be satisfied by the Ending DLC. While many of us are Retake/HTL members, we do not claim to speak for the majority of either group.


- Retake has already won. What is the point of this?

While the production of a free Ending DLC is a step in the right direction, the announcement Bioware made was vague and could apply equally well to either a multi-hour playable extravaganza or a handful of epilogue slides stating things like: "ReaperGarrus lived for many happy days on Gilligan's planet before he finished consuming Tali's dead body and died of starvation." Our goal is to help Bioware get the funding it needs to produce the former.


- Why didn't you specify what a "satisfactory ending" is?

The fanbase is diverse and not everyone wants the same thing. (However, we suspect very few people will be moved to boycott Bioware if MORE CHOICES are provided.) Also, we trust that the company which made the Tuchanka missions is more than capable of pleasing the majority of fans if they internally peer-review their work. It is not our intent to demand specific plot points or outcomes. Bioware has over 600 pages of fan feedback and multiple polls to point them in the right direction.


- Why should I take part in Turn it On/Turn it Off?

If EA is presented with clear evidence that the quality of the Ending DLC will mean the difference between regaining supportive fans and driving away their customers, we believe they will finance a better product. It is imperative for people who can't currently bring themselves to replay the SP campaign to stand up and be counted instead of being written off as a "lost cause." Also, it's important that the "wait and see" crowd make their voices heard now while we still have time to effect positive change. Finally, it's free and easy to do.


- Why are you trying to destroy Bioware?

We're not. We want them to make an Ending DLC that is worthy of the rest of the game and then reap the rewards of their success. To that end, many of us will encourage our friends who haven't played Mass Effect 3 to download the demo (http://masseffect.com/about/demo/) during Phase 1. We are more than willing to bring new customers to the franchise if the ending is fixed properly.


-I already uninstalled my game, now what?

Download the Mass Effect 3 demo (http://masseffect.com/about/demo/) during Phase 1 and play it. Uninstall it before Phase 2.


- The "Patch" killed my XBox! How can I participate?

You should still be able to download the Mass Effect 3 demo (http://masseffect.com/about/demo/) during Phase 1 and play it. If that doesn't work, go ahead and Tweet Bioware during the times you would have turned on/off and tell them you are unable to play.


- Do I need an internet connection in order to participate?

Yes. Remember to set "Upload gameplay feedback" to "ON" in the "online options." If EA can't see you playing, your voice is not being heard. This will give them info on what parts of the game you like best.


-Can't I just set "upload gameplay feedback" to "OFF" and continue to play during the OFF period?

No. Even though you will not be giving EA specific information on what missions you are doing, you will still be counted as playing ME3. You must log out of Origin and turn your game off for the entire OFF period.


-I haven't been able to play the SP game since I finished it. What should I do?

Try replaying your favorite parts of the game. That will give the developers more data on what fans liked. If you can't stand that, just start the game from the beginning and walk away for a while. Remember to turn it off before Phase 2.


- Can I play multiplayer instead?

By all means, play multiplayer IN ADDITION to the single player game, but the purpose of this initiative is to prove that fans will return to the single player campaign if the ending is satisfactory.


- Do I have to turn my game on at a specific time? Does it have to be on for 24 hours?

No, just turn it on at any time during Phase 1 for as long as you like. You DO need to turn it off before Phase 2 starts and keep it off for the full 24 hour period or longer.


- I don't live in the Pacific Time Zone. When should I turn my computer ON/OFF?

See our list of dates/times: (THANK YOU Aderyn_brea!)

Turn On Times (Turn the game on some time during this 24 hour period)

Midway (GMT -11) 8pm Friday April 27 – 8pm Saturday April 28
Hawaii (GMT -10) 9pm, Friday, April 27-9pm Saturday April 28
Alaska (GMT -9/DST -8) 11pm Friday, April 27-11pm Saturday April 28th
Pacific (GMT -8/DST -7) 12am Saturday April 28th -12am Sunday April 29
Mountain (GMT -7/DST -6) 1am Saturday April 28 - 1am Sunday April 29
Central (GMT -6/DST-5) 2am Saturday April 28 – 2am Sunday April 29
Eastern (GMT -5/DST -4) 3am Saturday April 28 – 3am Sunday April 29
Nova Scotia (GMT -4/DST -3) 4am Saturday April 28 – 4am Sunday April 29
Brazil (GMT -3) 4am Saturday April 28 – 4am Sunday April 29
Greenland (GMT -2) 5am Saturday April 28 – 5am Sunday April 29
Cape Verde Islands (GMT -1) 6am Saturday April 28 – 6am Sunday April 29
Casablanca (GMT 0) 7am Saturday April 28 – 7am Sunday April 29
UK/Portugal (GMT 0/DST +1) 8am Saturday April 28 – 8am Sunday April 29
Nigeria (GMT +1) 8am Saturday April 28 – 8am Sunday April 29
Western Europe (GMT +1/DST +2) 9am Saturday April 28 – 9am Sunday April 29
Finland (GMT +2/DST +3) 10am Saturday April 28 – 10am Sunday April 29
Madagascar (GMT +3) 10am Saturday April 28 – 10am Sunday April 29
Moscow, Russia (GMT +4) 11am Saturday April 28 – 11am Sunday April 29
Maldives (GMT +5) 12pm Saturday April 28 – 12pm Sunday April 29
Bangladesh (GMT +6) 1pm Saturday April 28 – 1pm Sunday April 29
Omsk, Russia (GMT +7) 2pm Saturday April 28 – 2pm Sunday April 29
Singapore/Western Australia (GMT +8) 3pm Saturday April 28 – 3pm Sunday April 29
Japan (GMT +9) 4pm Saturday April 28 – 4pm Sunday April 29
Sydney (GMT +10) 5pm Saturday April 28 – 5pm Sunday April 29
Solomon Islands (GMT +11) 6pm Saturday April 28 – 6pm Sunday April 29
Fiji (GMT +12) 7pm Saturday April 28 – 7pm Sunday April 29
Samoa (GMT +13) 8pm Saturday April 28 – 8pm Sunday April 29
Kiribati (GMT +14) 9 pm Saturday April 28 – 9pm Sunday April 29

Turn Off Times (Make sure your game is OFF for at least this entire period)

Midway (GMT -11) 8pm Saturday April 28- 8pm Sunday April 29
Hawaii (GMT -10) 9pm Saturday April 28 – 9pm Sunday April 29
Alaska (GMT -9/DST -8) 11pm Saturday April 28 – 11pm Sunday April 29
Pacific (GMT -8/DST-7) 12am Sunday April 29 – 12am Monday April 30
Mountain (GMT -7/DST -6) 1am Sunday April 29 – 1am Monday April 30
Central (GMT -6/DST -5) 2am Sunday April 29 – 2am Monday April 30
Eastern (GMT -5/DST -4) 3am Sunday April 29 – 3am Monday April 30
Nova Scotia (GMT -4/DST -3) 4am Sunday April 29 – 4am Monday April 30
Brazil (GMT -3) 4am Sunday April 29 – 4am Monday April 30
Greenland (GMT -2) 5am Sunday April 29 – 5am Monday April 30
Cape Verde Islands (GMT -1) 6am Sunday April 29 – 6am Monday April 30
Casablanca (GMT 0) 7am Sunday April 29 – 7am Monday April 30
UK/Portugal (GMT 0/DST +1) 8am Sunday April 29 – 8am Monday April 30
Nigeria (GMT +1) 8am Sunday April 29 – 8am Monday April 30
Western Europe (GMT +1/DST +2) 9am Sunday April 29 – 9am Monday April 30
Finland (GMT +2/DST +3) 10am Sunday April 29 – 10am Monday April 30
Madagascar (GMT +3) 10am Sunday April 29 – 10am Monday April 30
Moscow, Russia (GMT +4) 11am Sunday April 29 – 11am Monday April 30
Maldives (GMT +5) 12pm Sunday April 29 – 12pm Monday April 30
Bangladesh (GMT +6) 1pm Sunday April 29 – 1pm Monday April 30
Omsk, Russia (GMT +7) 2pm Sunday April 29 – 2pm Monday April 30
Singapore/Western Australia (GMT +8) 3pm Sunday April 29 – 3pm Monday April 30
Japan (GMT +9) 4pm Sunday April 29 – 4pm Monday April 30
Sydney (GMT +10) 5pm Sunday April 19 – 5pm Monday April 30
Solomon Islands (GMT +11) 6pm Sunday April 29 – 6pm Monday April 30
Fiji (GMT +12) 7pm Sunday April 29 – 7pm Monday April 30
Samoa (GMT +13) 8pm Sunday April 29 – 8pm Monday April 30
Kiribati (GMT +14) 9pm Sunday April 29 – 9pm Monday April 30

-I hate Twitter/don't have a Twitter account. Does that matter?

No, you don't have to use Twitter. It's just another way to remind Bioware that the campaign is going on. Other ways you can register your support include going to the Facebook event site (https://www.facebook...410761315601880) and posting your after action reports here at the BSN on Saturday. (Remember to avoid the BSN forums on Sunday.)


- I love the original endings and don't support this campaign at all.

We're glad you enjoyed the endings. You may be interested to know that we recommend participants also avoid the BSN forums during Phase 2. It may be the only day you ever get to post "I love the endings!" threads
without being asked to explain why. ^_^ By all means, encourage all the anti-ending members to join us! We make a statement, and you get some peace and quiet: it's a Win-Win situation.


- I hate the original endings and want to support this campaign!

Welcome aboard! You can help by spreading the word about this campaign, recruiting your friends to play during Phase 1 and by doing something fun and non-ME-related during Phase 2. If you know a foreign language,
translate and post this initiative to foreign gaming sites. Print this out and leave it at your local gaming store. Spread the word here at HoldTheLine, the BSN forums, RetakeME3, Reddit, deviantart, fanfic.net, Youtube, your personal blog, and any gaming sites you can think of. Remember, it's not too late to save THIS Cycle!


- How will we know if it worked?

Frankly, it is unlikely Bioware will acknowledge this event or make our numbers public even if we have a high turnout. That is why it is important for you to also make our numbers known at the Facebook event site (https://www.facebook...lan_user_joined) and at the BSN forum. Make sure to post an after action report to the BSN forum to show our numbers on Day 1 and scrupulously avoid the forums on Day 2. The final proof will be when the Ending DLC comes out, but hopeful signs to watch for in the meantime include hearing in the next few weeks that the Ending DLC is delayed, or confirmation that voice actors have been contacted to work on the DLC.

Edited by Shinobu, 23 April 2012 - 11:35 PM.


#3
Sauruz

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I should go.

EDIT: Now there's actually content in this thread. Interesting proposal. I recommend everybody to play one of the first two ME games during the 'Turn OFF' period if you really need some ME to pass your time.

Edited by Sauruz, 22 April 2012 - 10:46 AM.


#4
Shinobu

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Bullet points for Posters: (Feel free to translate into as many languages as possible and spread the news worldwide, or just post it at your local gaming store)

Turn it on/Turn it off for Bioware

Love Mass Effect but hate the ending to ME3? Let Bioware know how you feel!

1) Turn ON your single player game some time during Saturday, April 28th (beginning at midnight Pacific Time/GMT -7).
This tells Bioware you're willing to buy their future products if the Ending DLC is satisfying.
Tweet bioware (#turnMEon) to let then know what you're doing and post an after action report on the BSN forum.


2) Turn OFF your game (including MP) for the entirety of Sunday, April 29th (beginning before midnight Pacific Time/GMT -7).
This tells Bioware you're willing to walk away from them if the Ending DLC is not satisfying.
Tweet Bioware (#turnMEoff) to let then know you're taking part. During the OFF period do not log in to the BSN forums.

The larger the difference between the two days, the more likely Mass Effect will get the ending it deserves.

Find out more (including a world schedule) at the following link: http://holdtheline.com

Canned Youtube comment spam:

If you love Mass Effect but hate the ending, please join the Turn it On/Turn it Off for Bioware campaign April 28th and 29th! We're using Origin to show Bioware their choice of futures (returning fans vs. angry boycotters) depending on the quality of the Ending DLC. It's easy, free, and nonconfrontational.

Find out more, including a world schedule, at holdtheline(dot)com or google "turn on/turn off Bioware" to find the BSN thread, Facebook event and RetakeME3 video.

Spread the word!

Edited by Shinobu, 23 April 2012 - 02:32 AM.


#5
Guest_SergeantSnookie_*

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Shepard.

#6
Shinobu

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BSN sig banners and other goodies by DrowVampyre and Lil One:

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%20http://img26.imageshack.us/img26/6757/turnonmirandabannernarr.jpg

%20http://img715.imageshack.us/img715/3698/turnonmirandabannerxsma.jpg

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%20http://img232.imageshack.us/img232/7307/turnonthanebannerxsmall.jpg

%20http://img193.imageshack.us/img193/8508/turnonshialabannerxsmal.jpg

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Posters (won't work as sig banners)

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http://img854.images...aidanposter.jpg

http://img638.images...shleyposter.jpg

http://img716.images...amaraposter.jpg

http://img823.images...childposter.jpg

by Xellith

http://i172.photobuc...th/YUNOTURN.jpg

Edited by Shinobu, 28 April 2012 - 12:43 AM.


#7
GerojSvK

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Taking the fight to the rEApers? Sure, was killing time anyway.

#8
Lincoln MuaDib

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Yes. Thoughtful, insightful and like the idea.

#9
Reorte

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I'm not really sure what the point of this is. If they've not got the message by now then they're not going to get it at all no matter what we do.

#10
Gyro458

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Brilliant suggestion. I support it, even though I'm satisfied with my indoc theory. I'm in.

#11
afie

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I think this is a great idea, simple yet should prove a point as long as there're enough participants. Not sure i'll be home on saturday (friend's birthday) but if nothing else i'll be able to turn it on for a brief time during breakfast before i leave :P
Also, i don't have a twitter so i won't be able to send a tweet, is that a problem?

#12
Shinobu

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Thank you for your support! Time is really short, so please spread the news!

Reorte, you may be right, but I've come too far to give up at this point. Even if it has no effect, at least we will have tried. (And tried, and tried.) I do believe that the Retake movement has had an effect (free Ending DLC, postponement of the Omega DLC's release, free MP DLC, which was probably intended to be PAID, EA's stock drop). Right now all Bioware is seeing is the stick, so I'd like to offer them a carrot as well. Plus, many people like me haven't been able to play the SP campaign since March and it's important that we speak up together.

#13
-Draikin-

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I'll participate, but the event seems to lack a particular goal so any data EA and Bioware gathers won't really have much meaning. At best, if a lot of people participate, they can just go "look at all those people that want clarification and closure!". There's plenty of people that aren't so much looking for clarification as much as they want an alternate ending without the Catalyst, and this event won't make that clear.

#14
Shinobu

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afie wrote...

I think this is a great idea, simple yet should prove a point as long as there're enough participants. Not sure i'll be home on saturday (friend's birthday) but if nothing else i'll be able to turn it on for a brief time during breakfast before i leave :P
Also, i don't have a twitter so i won't be able to send a tweet, is that a problem?


No problem! I will make a poll so people can register there as well or you can just post an after action report here. Thank you for your support!

#15
Shinobu

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-Draikin- wrote...

I'll participate, but the event seems to lack a particular goal so any data EA and Bioware gathers won't really have much meaning. At best, if a lot of people participate, they can just go "look at all those people that want clarification and closure!". There's plenty of people that aren't so much looking for clarification as much as they want an alternate ending without the Catalyst, and this event won't make that clear.


In your tweet to bioware, tell them "I'm turning it off and I want a NEW ending!" We did not make new endings a demand, since not everyone wants that, and I have a (very slim) hope that "clarification" could be satisfying in the right hands, but by all means let Bioware know what you want!

Edited by Shinobu, 22 April 2012 - 11:32 AM.


#16
SCK barman

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yep likeing this

#17
Harmless Crunch

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Brilliant idea. Doing this this weekend.

#18
Xrissie

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This is completely useless.

#19
Sauruz

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Translated the bullet points and posted them in the German BSN forums.

#20
DJBare

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Xrissie wrote...

This is completely useless.

A sincere thank you for helping keep the thread on the front page.

I shall defintely be in this, but I will shut the game off just before harby's beam, that will be my protest against the ending.

#21
Shinobu

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Sauruz wrote...

Translated the bullet points and posted them in the German BSN forums.


Thank you!:wub:

#22
d1ta

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M'kay.. Sure. Why the heck not :)

#23
Reorte

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Shinobu wrote...

Thank you for your support! Time is really short, so please spread the news!

Reorte, you may be right, but I've come too far to give up at this point. Even if it has no effect, at least we will have tried. (And tried, and tried.) I do believe that the Retake movement has had an effect (free Ending DLC, postponement of the Omega DLC's release, free MP DLC, which was probably intended to be PAID, EA's stock drop). Right now all Bioware is seeing is the stick, so I'd like to offer them a carrot as well. Plus, many people like me haven't been able to play the SP campaign since March and it's important that we speak up together.

Fair enough. I'll join in (not going to be able to play much on Saturday though, I've got my parents visiting). After all, there's no harm in trying. Edit to add - won't be doing the Twitter part, I don't have anything to do with Twitter.

You make a good point about the carrot too. I've had a fear since this started that even if we get something brilliant out of the Ending DLC it may put them off doing any more at all. There needs to be a message that, as well as "give us rubbish and you'll never see a penny" we will also say "give us great stuff and we'll happily keep spending."

Edited by Reorte, 22 April 2012 - 11:55 AM.


#24
Eain

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Would participate, but I refuse to use twitter on principle, and I've already barely played the game as of late so this doesn't really add much as far as I'm concerned.

#25
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Sauruz wrote...

Translated the bullet points and posted them in the German BSN forums.


You did good child...you did good :)