WrexEffex wrote...

BioWare didn't create anything, all they did was put a countdown on the page. The anxiety was created by fans expecting things like an expansion or an ME3 announcement. Then when it wasn't what they expected, they blame BioWare for building it up (which is what you're doing) when in fact it was the fans who built it up.
Let's be a little bit realistic though - they could have just chosen to put up an announcement with date, time and description of the event in the news & announcements section. This would have - in one fell swoop - taken away any need for guesswork on the part of the players.
But instead they chose to put a countdown timer on the site with a vague description underneath it (which iirc wasn't even added until a few days later), and when people start asking on the forums what it's for, Bioware act all mysterious and tight-lipped. All they've let go so far are a few snippets and we still know practically nothing.
If that's not at least a mild form of active hyping on Bioware's part then I don't know what is.
That said, I agree with you that it's pointless to blame Bioware for any disappointment, as Bioware may have contributed to create a hype, but they aren't responsible for players' personal expectations, and thus not responsible if said expectations aren't met.