Ghostwrench wrote...
Bioware's games dept is doubtless full of geniuses, which is why we play their games. But I am thinking their marketing department has got their own Einstein moments, and several tens of thousands of people are F5'ing their way through one right now.
Yeah, I see your point, but I think this was probably managed more poorly than a saavy marketer would have done. For example, I know a number of people (myself included) who have unfollowed people on twitter because of what seemed like incessant DA and ME spam. So, even though most of us purchased DA, we were left with a "Jeez, cut it out!" feeling towards the hijacking of some sites/services.
As well, see most of the posts here, where it's one fan marketing to another fan. Everyone on this forum has *already* purchased the game...ergo, marketing the game to them is pointless, no?
In addition, this promotion had no place in it for non-USians or casual gamers who don't have time to go sell Bioware's product for them.
Thus...while the marketing plan did generate some heat, and gained traction with the loyalists...it damaged the brand outside of that select demographic.
I would suggest that the campaign idea was solid, but the implementation was buggy.
Sort of like DLC, really.