Ray Muzyka wrote...
Hi everyone -
The BioWare Bazaar was launched this week as the start of a year-long celebration around BioWare’s 15th anniversary.
We recognize that BioWare has a global community, and the Bazaar this week was originally intended to be an international event to reflect our truly global fanbase. Unfortunately, we encountered some last-minute legal complications around how contests can be structured in different parts of the world that prevented us from including all territories in this first event, even though that was our original goal. And for that, we sincerely apologize – our goal with this sort of celebration is to show all our fans worldwide how much we appreciate your support!
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Sincerely,
Ray Muzyka and Greg Zeschuk
Co-founders, BioWare
Thanks for the post and the apology, much appreciated. A wise and carefully worded post too. Just the truth and a few necessary "white lies" included, that's how things are after all.
I imagine there have been a few conference calls leading up to your post, well, there ought to be a lesson in that: never again put the marketing department in charge of a community event, that's what community managers are for. They just know better and have other priorities. Honestly, there is no such thing as an "epic" marketing campaign in this world, no matter how successful the campain might be.
Cheers!