TheMadCat wrote...
If you want to look at it that way be my guest, but the reality is competition
does far more to reduce prices than consumer noise.
I agree. But, in this case … we’ve already established that there’s no
other DLC RPG in DAO’s league. So you’re left with noise.
No consumers want for nothing, always have and always will. Would you
rather have something for free? Of course you would. A $1 for
WK instead of $7? Hell yeah you'd want that. What consumers want
(Everyone wants for a little as possible) and what consumers view as reasonable
(Incredibly subjective to every individual) are two completely different
subjects.
Right.
I worded it badly.
What I mean is that people aren’t necessarily expecting a freebie. They’re
expecting a fair price.
You offer them that fair price and they will take it.
Or, I could say you to the beer
charging $8 and pick up the beer being charged for $5. If I don't want to pay
$5 for RTO, well I'm out of luck. So no, you don't have the same level of
choice. This is what I mean when I say no choice, EA has you by the balls
and can price as they please because there is no alternative for you. Obviously
they'll keep it at a level that will generate their target number but you
aren't getting the price you may be getting if their was a second party.
I think you’ve misunderstood my point.
My point was that the price of the DLC is so low, in terms of whatever
it is the majority of people do for a living and what they pay for mild
entertainment, that it’s as simple as this:
“Do I order a large pizza tonight, or do I buy Bioware’s DLC?”
That’s the economic decision you’re making.
Some people are making it sound akin to buying a house.
My point in this regard has nothing to do with competition, but rather
deals with the economic issues (I can’t believe I just typed that in regard to
a purchase of around 4 Pounds in value…) surrounding it.
What I'm complaining about is that we don't know if we're
getting hosed or not. EA has a monopoly on Dragon Age DLC, they are free
to set prices at will so long as they can assure themselves they reach their
target. Again, if another company came in and said we could do Warden's Keep
and sell it for half the price than it's obvious there is better deals to be
had that still lead to financial success for the company. If you're willing to
pay the $5 than fine, if it's something I feel than I'd buy it to.
Right.
But there are several issues here:
Firstly, is the company hosing us? We don’t know. We don’t know the
economics of a games studio. Anything we “know” is a best guest.
Secondly, your feeling that you’re potentially being hosed comes from
your own, subjective, feeling as to how much it’s worth. … which is … well,
subjective.
Finally, we can potentially get hosed every day if we show any kind of
brand loyalty. My favorite cigarettes are more expensive than their rivals. My
personal favorite PC manufacturer is considerably more expensive than their
rivals. My MP3 player is more expensive than the rest. All have competition.
Why do I pay the premium? Because they’re the best.
My point is, that we make our choice to buy Bioware games. Therefore,
we
make the choice to enter into a market in which Bioware is the leader
(in our view) and therefore, by economics alone, stands out from the morass.
i.e. Bioware, because of their reputation, can charge a little more.
But that’s natural. Given that they’re a superior brand. Just like my
PC manufacturer.
Now, their DLC has clearly upset some people. But, just like any other
brand, the company will either reduce prices, or stop.
And … above all … there’s little evidence that they are actually intentionally
hosing us.
The gist of my posts isn't that DLC is overprices, rather that
it's set up to easily exploit us consumers.
Right, but to some people, that might sound like paranoia.
Honestly I'm not sure a DLC will ever truly flop due to pricing
alone. Again people who want to expand their game have no other options will
pay what is asked of them, I think The Sims 3 has proved that notion very
well. If people are willing to pay for it than their willing to pay for it, I'm
not arguing against that.
Which might suggest that pricing isn’t an issue? Beyond the vocal
minority.
Basic economics, the less competition in a market the less tilted that
market is in favor of the consumer base. EA holds a monopoly in DLC for
BioWare products, so they completely control the market and pricing for said
products. And a market does not need to be tilted in favor of the consumer to
succeed, to succeed all it needs to do is put out a desirable product at a
price people are willing to pay, if people are willing to vastly overpay than
it's even better.
Right. So we’re rapidly coming around to the point at which we can
agree pricing isn’t an issue? Because people, at least on this site, are
clearly buying it…
And I stand by my point that, unless people buy the product, i.e.
enough people feel the price is fair, then the DLC will die.
Not necessarily, I thought the same thing with The Sims
stuff packs but they sold like hot cakes, I wouldn't be surprised if quite
a few people would spend $20 on a WK size DLC. Again if enough people are
willing to pay that tag and it becomes their peak pricing, what is there to
stop them?
But there’s no evidence to support what you’re getting at.
It’s a personal choice,
yes some people will buy 2 hours of gameplay
for $20.
Personally, I think that’s ridiculously overpriced.
I feel that example’s pretty extreme.
At the end of the day, Coke could start charging $10 a can … would they
do well? No.