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Right now everyone's just kind of seeing what works. We're dealing with a free market - economics 101 will teach you that commodities will be sold at what the market will bear. Really, the only thing to do is buy or not buy what you feel is or isn't worth the price you're paying. Those are the only decisions that will affect the marketing strategies of the games you're playing.
Let's not forget that we're talking about a luxury item, after all. There's this odd sense of entitlement you see attached to videogame fandom on the internet sometimes. This isn't a game you have to buy - it's not a need. Ditto any of the DLC once you have bought the game. Your life won't be drastically changed by it, and it's hardly going to lower your standard of living if you decide not to buy something you feel to be overpriced/ developed by evil corporate drones/ that you've been conned or lied to.
I sometimes get the feeling (and I'm not pointing any fingers, here - this is just a generalization,) that a lot of times us videogame fans look at a game as something we "have" to purchase, as a done deal. And then expect the company to justify the money they're charging us for something we're inevitably going to buy. I feel that's a little bit backward. As all things in life, it's expected that you as a consumer are doing your own cost analysis and deciding if the price justifies what you're spending it on.
Long, long post short - if you feel you're getting ripped off in any way, there's a very simple solution: don't buy that DLC. (And if you already have, well - "buyer beware" and hopefully a lesson learned.) If you're unhappy with a company then don't buy from them anymore. None of this is anything that will bring any more meaning to your life, anyway. It is, after all, at the end of the day - "just a game."
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