311 réponses à ce sujet

[HighlandBerserkr]

I just really hope the design is a little better this time out, like you see the pic of the main default dude? that looks GOOD! so allow us to actually make a guy that looks similar, let us have scars, let us have better hair styles, fur lining around the colour of cool simple but bad ass armour like in the pic! and MOST important of all, let us add beards to our male characters without them reverting to giant lipped anorexic skeleton faced men!

[wrexingcrew]

Godkarl wrote...

Also Darth Jayder, Mirror's Edge and Dragon Age are two completely different games, one has a deep emotional story that is intense and very consistent; the other is a drab action game that had me losing interest due to its shallowness.

Which was because it had a female protagonist depicted on the cover, no doubt.*

*For the record, I think Mirror's Edge is an incredible and under-appreciated game despite its flaws.

[Merci357]

I don't care if the choose a male PC for marketing - even though the stated reason why are somewhat strange. I guess Tomb Raider or Metroid must have been huge financial desasters. Oh, wait...

Honestly, I really don't care - but what was very annoying was the pure denial of even the simplest things like Femshep screenshots here on this very BioWare site during the ME2 marketing campaign.

Trailers are one thing, just like the Blur trailers don't show gameplay footage, Covers are another. The ME2 cover, for example, was just plain bad, even Femshep wouldn't have been the saving grace there.

Long story short, make the marketing campaign as you please, but is it really that hard to show at least something of the female versions every now and then on your own site?

[syllogi]

Mystranna Kelteel wrote...
This is about them essentially ignoring the female player character, not them "focusing" on a male one.

EXACTLY.  Please people, before you post, understand what the topic at hand really is.

[Begemot_W]

Hahaha, the things people complain about. It's ridiculous.

[tmp7704]

Kefkaesque wrote...

Name a game that sold really well with a female main character or with a girl as the focus of advertising.

Do you honestly believe that Bioware is evil and trying to put women down?  They just want to sell games, they're a business.

[Drasill]

They aren't ignoring anyone they are just catering to their largest demographic. Its a tactic referred to as common sense.

[Layn]

ReinaHW wrote...

Caterling to the male demographic can be misleading if all that's shown is the male, but not an example that there's a gender choice.  So to avoid that it should be a striking, if plain looking cover like DA1's, plain, but striking due to the use of the red and white.

thats whats iconic to me. blood on a white background forming the silhouette to some creature. I love how both DA:O and awakening use that style

[Khayness]

If the cover had featured a female PC, this thread would be about how stereotypically over proportioned and revealing she is.

[swirlwind]

While I agree that aggression doesn't help, there's a point I'd like to make:

Malsumis wrote...
Obviously they feel that the confusion that might happen if they swap icons outweighs the gains of doing so. Quite simple really.

Today is day one. We are at ground zero right now. They established the bearded Hawke today, and we are here to try and tell them that this time around we'd like to see something different, and this is the perfect franchise to do it with. I see a lot of comments here stating "it's not a big deal to me, I don't care if the marketing uses a man or a woman", and then there are those of us who say it makes a difference to us. We're not asking them to abandon their male protagonist, but to show us the female they've already said we get to play as. They don't have to do it today, or even make it as prominent as the bearded Hawke, but after all these years of this same debate, it would be wonderful to see at least a little of it getting through and making a difference. 

Being able to choose your Origin, class and indeed, your gender, was a huge part of Origins. All these features are now an established part of the DA franchise as a whole. Narrowing it down to one white male is a step backwards. I understand Origins won't be a part of DA2, but the rest is still there. It's a strength, so show it off!

Modifié par swirlwind, 08 juillet 2010 - 08:22 .

[UndercoverDoctor]

ReinaHW wrote...

UndercoverDoctor wrote...

ReinaHW wrote...

UndercoverDoctor wrote...

ReinaHW wrote...

I thought the covers for Mass Effect 1 and 2 were terrible, by having Sheperd as Generio Male on the cover it was a little offputting, if they had just placed the Citadel, the Normandy and some character outlines, then that would have been fine.

I loved the Jade Empire cover, it was beautiful and gave the Asian/Eastern feeling when looking at it, same with the KOTOR covers, they were very nice. And Dragon Age's red dragon on a white background was very striking, much nicer than the one shown for DA2.

Because it has a male on the cover? If that's your reason for thinking I see this thread isn't going anywhere.

No, it was just an ugly cover, for both games.  Just showing some generic male look to Shepard made the game look like yet another mindless shooter with a male only character and didn't show that the game was an RPG/shooter mix with a choice of gender and the chance to create the facial appearance of Shepard.
It's why just showing the Citadel, Normandy and character outlines would have looked nicer, made it look like less of another mindless shooter.

*I'm talking about the Dragon Age 2 cover*

The Dragon Age 2 cover, so far since it's likely a work in progress, is somewhat misleading after DA1's cover.  It shows a generic male, so the automatic thought is 'Oh, so they've turned it into a generio male hack and slash', due to how many games tend to show the male on the cover without mentioning a female character, like Divinity 2 for example shows a male dragon slayer, no female, so it's hard to tell what the game is like in terms of gender choice, which it thankfully has, and what the game is like.
Not even the back of the box helps in any way.

Caterling to the male demographic can be misleading if all that's shown is the male, but not an example that there's a gender choice.  So to avoid that it should be a striking, if plain looking cover like DA1's, plain, but striking due to the use of the red and white.
That's how the DA2 cover should look, not showing some generio male, since that's misleading, but just having the dragon, the white background and character outlines.

The choice of gender, the female character and more should be promoted more for games that have that, such a rare thing with many games, instead of just showing a male.  It's not just males who game, frankly it's never been that way, it's just awkward for female gamers since horny males tend to jump them instantly.
It's like they've never seen a woman before.

I agree with all of this. I'm sure they will have that information on the back of the box rather than the front.

What is a generic male exactly? The guy looks like a barbarian.

[Kefkaesque]

tmp7704 wrote...

Kefkaesque wrote...

Name a game that sold really well with a female main character or with a girl as the focus of advertising.

Do you honestly believe that Bioware is evil and trying to put women down?  They just want to sell games, they're a business.

Okay, so advertising can work if you completely objectify the female character, do you honestly like/want that?

[BomimoDK]

oh, shut up you Amazons, get over it or get out of my Male preferenced world!

[orpheus333]

tmp7704 wrote...

Kefkaesque wrote...

Name a game that sold really well with a female main character or with a girl as the focus of advertising.

Do you honestly believe that Bioware is evil and trying to put women down?  They just want to sell games, they're a business.

Lara's not a woman. She's a walking blouse bunny. 

[Malsumis]

Mystranna Kelteel wrote...

Malsumis wrote...
And being aggressive helps how? Come on you've been around long enough to know it doesn't work.

Can you give me a good reason why they shouldn't? Perhaps they don't think the blood dragon emblem conveys the game enough? Perhaps they feel gamers will recognize Hawke(Do we know if it'sHawke?) even more? Sexism would be the very last reason as to why they do this.

Obviously they feel that the confusion that might happen if they swap icons outweighs the gains of doing so. Quite simple really.

How does not having a women on the cover effect you playing a game, that is what I'm trying to understand. Because I don't get it and I bet a whole bunch at bio don't either.

Being aggressive lets them know my stance.

And since you've clearly not read much of this topic, or you plainly haven't comprehended it, I will say this once more and be done with you.
This has nothing to do with the cover of the game. kthxbai

Obviously it does, otherwise you wouldn't be getting angry about female gamers not getting represented on a game cover again.

[WilliamShatner]

Chris Priestly wrote...

You can play as a human male or human female character in Dragon Age 2.

Will you only see the human male in the marketing? I am not sure (we have many months to go yet) but I would guess that, yes, we will mostly use the male character for marketing. Why? Well, there are a lot of marketing reasons for this.

It is important to lock a recognizeable image into the mind of consumers. This is why companys create logos and create brand recognition. You see the goldern arches, you know it is McDonalds. The instant recognition that the image represents the product is very important. Changing the image causes confusion in the mind of advertisers, retailers and potential customers.

Another reason is that males are still the largest target audience for our type of video game. It is also proven data that males predominantly play or associate with a male character first. Hence, the male image. This does not mean that female gamers or male gamers who prefer to play female characters are less important, but they are a smaller consumer group. All marketing is always about attracting the largest group available.

There are a bunch of reasons why we do this in marketing and I know that it annoys some of our fans and I am sorry for this, but it likely won't change. I am confidant that our fans, being imo smarter than the average gamers, realize this and begrudgingly accept this. Evey game I do push to release female character images, screens, videos etc as BioWare does greatly value our "female PC first" audience and I plan to keep doing this for DA2.

It seems the industry and gamers on a whole are morons if they can't associate two images with a game.

While your target audience now may be male, don't you think you would attract more females if you actually marketed the games towards them?  Over 60% of DS owners are female (that's about 70 million) and they also represent a large portion of PC gaming, so there is tonnes of untapped potential there.

[Atomic Space Vixen]

250poundbeefcake wrote...

In this thread: Feminists getting angry their not being equally represented on the cover art of a video game. LOL.

I don't normally get picky about these things, but there is at least one feminist reading this who knows the difference between "their" and "they're".

milkabi wrote...

Why is anyone with an opinion that females don't get enough (or at all) marketing being branded a feminist?

"Branded" a feminist? Only if one sees "feminist" as an insult. I refuse to do so and wear the label proudly.

Godkarl wrote...


It is the people who make the games' oppinion to choose a male on the
cover, why because the most important character in the game is a man. 
Plain and Simple

Hey! How did you get inside information on the game? So the PC (who can be either male or female) is not the most important character in the game? Now I'm curious who this most important character is!

[Mystranna Kelteel]

Kefkaesque wrote...
Name a game that sold really well with a female main character or with a girl as the focus of advertising.

Do you honestly believe that Bioware is evil and trying to put women down?  They just want to sell games, they're a business.

Final Fantasy 13, any of the Metroid games, Heavenly Sword sold pretty well, Tomb Raider is still a big-named franchise, but you only said to name one.

If BioWare was "trying to put women down" then there wouldn't be a female option at all. What I'm saying is that BioWare is lazy to "go with the crowd" and put forth yet another grizzled white dude out there while at the same time completely ignoring the fact that they allow you to customize your character.

[Special_Agent_Goodwrench]

Khayness wrote...

If the cover had featured a female PC, this thread would be about how stereotypically over proportioned and revealing she is.

One of my favorite things about the world of DA is that nobody seems to wear chainmail bikini and stuff like that. Most of the armor looks like goddamn armor and does the job of protecting you.
Take my Cousland for example. Sure she is pretty and all, but the most skin you'll get out of her is her face. EVERYTHING else is covered by an awesome looking Warden Commander armor. So how hard can it be to put a female in an armor like that and use her for the marketing?