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Marketing DA2: Is featuring a female player character really impossible?


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#51
Emma-Lath

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I wonder than if they aren't marketing the female pc very much if the women in this picture (the buttom one) is an npc or a pc?http://gameinformer.com/b/news/archive/2010/07/08/7718298August_5F00_Cover_5F00_Revealed.aspx

Modifié par lala_lover, 08 juillet 2010 - 05:09 .


#52
BelSirk

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Don't see too much problem with the new logo... I just see the DA:O Trailer (The ashes one) two days ago... (Because there was a MAlcom post on the forum ) and the women there aren't so bad as with the Final Fantasy Series...



What is the thing will represent it's the thing more people will feel "equal" , so human, because we are humans... and male because there are more male players.... and warrior because hollywood show us the guy with the sword it's the coolest thing...

#53
ebola9717

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I don't know why some people care so much about this. Obviously, the marketing is primarily aimed at new customers, not us die-hard Bioware fans. We all know that their games have a choice of PC and that's not going to change anytime soon. Why you need to see this on the game case or in the advertising is beyond me.

#54
Guns

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Are you seriously complaining about this? The cover warden for the first one wasn't even an option in game or a default character or anything. God I hate feminists.

#55
Vicious

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Human Male or Human Female.



woot woot

#56
aries1001

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And the same could be said for adventure games back in the day - then a little thing (game) called The Longest Journey arrived - and changed it all. I have to say that I doubt the market reseach on this one. More and more women play rpgs, or combined rpgs-action-adventure games. I know a few of them from my other life e.g. frequenting the websites of people who still play adventure games (games which have puzzles in them and such things).



The point is this: As long as we've gottten used to seeing male protagonists in marketing for RPGs (or other games) such as DA2, most women will probably never think that can (or are able to?) play these games. The word Can is here used as in an ability, not as in allowed to...



Maybe the game's main demographics (audience) really is the young male from 18-25 or so? If so, the average is now about 35 (or maybe a bit over) and half the gamers áre women. And one of the reason women play Bioware games is the trademark of a Bioware game: the romances. Why alienate a potential market?

#57
evaporate

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I definitely think we'll have an option to play as a female character. Isn't that what Bioware is famous for? Giving players a CHOICE? Besides, given that a good percentage of gamers are female now (and participate on the forums), Bioware would be taking a huge step backwards if they decide to screw us over.



(Which they won't. Because they're Canadian. :P)

#58
Lord_Saulot

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I think they've already said you can play a female.

#59
syllogi

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ebola9717 wrote...

I don't know why some people care so much about this. Obviously, the marketing is primarily aimed at new customers, not us die-hard Bioware fans. We all know that their games have a choice of PC and that's not going to change anytime soon. Why you need to see this on the game case or in the advertising is beyond me.


If you're a diehard fan who follows Bioware games obsessively, like I do, I bet you'd be frustrated if all we ever saw was a character that you had no plans to play in advertising, right?  In the lead up to Mass Effect 2, there was almost no acknowledgement of the existence of Female Shepard, to the point where just a few screenshots with her a short time before the game came out was amazing and a cause for celebration.  That's kind of sad, that the female player character gets so little screen time in videos and ads. 

Add to this the fact that characters like Alistair, who is a major character in DA:O, and Zevran, who is a female love interest, were given very little marketing screen time also, which is frustrating for those of us who would love to know as much as Bioware is willing to let us know.  I like Morrigan, and she was of course integral to the plot of DA:O, but the reason that she was the "face" of the game probably had more to do with making the game appealing to young men by giving them info on their love interest, than showing off her sparkling personality and intellect.

Beard Hawke is already looking like the cover boy for DA2, and although I am indeed in awe of his manly, manly beard, I'm not ever playing as him.  I want to see Lady Hawke in trailers, I want to hear her voice, check out her animations, and know about her possible love interests.  Considering that anyone who prefers playing as a male character gets these requests filled automatically, I don't think it's such a horrible thing to ask for.

#60
Fishy

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Guns wrote...

Are you seriously complaining about this? The cover warden for the first one wasn't even an option in game or a default character or anything. God I hate feminists.


lol

I can somewhat understand this  . Because i would never purchase a RPG with a Female only character.
Image IPB

#61
Layn

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aries1001 wrote...

And the same could be said for adventure games back in the day - then a little thing (game) called The Longest Journey arrived - and changed it all. I have to say that I doubt the market reseach on this one. More and more women play rpgs, or combined rpgs-action-adventure games. I know a few of them from my other life e.g. frequenting the websites of people who still play adventure games (games which have puzzles in them and such things).

The point is this: As long as we've gottten used to seeing male protagonists in marketing for RPGs (or other games) such as DA2, most women will probably never think that can (or are able to?) play these games. The word Can is here used as in an ability, not as in allowed to...

Maybe the game's main demographics (audience) really is the young male from 18-25 or so? If so, the average is now about 35 (or maybe a bit over) and half the gamers áre women. And one of the reason women play Bioware games is the trademark of a Bioware game: the romances. Why alienate a potential market?

i think they are really mistaken when they think males are the main demographic for their games.

personally i hate seeing standard Shep on my Mass Effect and Mass Effect 2 boxes. I have never seen him in the game, so why is he on the box?

#62
Fishy

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Crrash wrote...

aries1001 wrote...

And the same could be said for adventure games back in the day - then a little thing (game) called The Longest Journey arrived - and changed it all. I have to say that I doubt the market reseach on this one. More and more women play rpgs, or combined rpgs-action-adventure games. I know a few of them from my other life e.g. frequenting the websites of people who still play adventure games (games which have puzzles in them and such things).

The point is this: As long as we've gottten used to seeing male protagonists in marketing for RPGs (or other games) such as DA2, most women will probably never think that can (or are able to?) play these games. The word Can is here used as in an ability, not as in allowed to...

Maybe the game's main demographics (audience) really is the young male from 18-25 or so? If so, the average is now about 35 (or maybe a bit over) and half the gamers áre women. And one of the reason women play Bioware games is the trademark of a Bioware game: the romances. Why alienate a potential market?

i think they are really mistaken when they think males are the main demographic for their games.

personally i hate seeing standard Shep on my Mass Effect and Mass Effect 2 boxes. I have never seen him in the game, so why is he on the box?




You mean this?

#63
n2nw

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Chris Priestly wrote...Another reason is that males are still the largest target audience for our type of video game. It is also proven data that males predominantly play or associate with a male character first. Hence, the male image. This does not mean that female gamers or male gamers who prefer to play female characters are less important, but they are a smaller consumer group. All marketing is always about attracting the largest group available.

Smaller group = less important in, well, anywhere.... Just a fact of life. :(

But hey, I'm so happy that I get to play as a female, I could kiss a darkspawn.  (Where *is* Stanley Woo? Image IPB)

So, I could not care less whether or not they show females in the marketing vids.  Hugs to Bioware for not making us be men in game.

Crrash wrote...i think they are really mistaken when they think males are the main demographic for their games.

I'm sure they do their research.

I would like to think we (females) are a bigger part of their monetary gains, but one thing marketing knows........where their next profit is.  So, I'm sure they know what they're talking about.  Doesn't mean we have to be happy about not getting the majority of their attention, though.Image IPB

Modifié par n2nw, 08 juillet 2010 - 05:50 .


#64
Malsumis

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Suprez30 wrote...

Guns wrote...

Are you seriously complaining about this? The cover warden for the first one wasn't even an option in game or a default character or anything. God I hate feminists.


lol

I can somewhat understand this  . Because i would never purchase a RPG with a Female only character.
Image IPB


Agreed, but I wouldn't care if only the female protagonist was shown, but you could still play male.

Modifié par Malsumis, 08 juillet 2010 - 05:47 .


#65
Layn

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Suprez30 wrote...




You mean this?

uuuuh, what?

#66
Relshar

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I can see this new game where you only get to play one race and one gender. A male human. And thats it.

#67
Lord_Saulot

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Relshar wrote...

I can see this new game where you only get to play one race and one gender. A male human. And thats it.


You can play female - they have said this.

#68
Dreadstruck

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Gender zealots should just stay away from this. Really.
You can play as a male or female, they've confirmed it.
My god, is the Femshep fanaticism carrying over from ME2 too? :pinched:

Modifié par Avalla'ch, 08 juillet 2010 - 05:55 .


#69
ImoenBaby

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exorzist wrote...

To quote James Brown: "This is a man's world" ...


Actually, it isn't.  But thanks for the James Brown, I guess.

Unless choice of gender makes a profound difference in DA2's storytelling, I really don't care - a great story is a great story, and I can't wait for this one.   

#70
Fishy

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Crrash wrote...

Suprez30 wrote...




You mean this?

uuuuh, what?


I just mean by that .. That the default Shepard 's by standard handsome.Just like how any origin character are seen by NPC has handsome even if they're super ugly.Because they assume  ppl want to play handsome character and they're true.

#71
Layn

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i still don't get what that has to do with me not being too happy that a character that i never even see is heavily featured on the box of the game.

#72
Fishy

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anyway . I prefeer to play a well modeled default character than some ugly mofo with half the facial expression.

#73
ImoenBaby

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And for those of you who would never play a female (or male) character, what happened to you as children? It's a rhetorical question.

#74
orpheus333

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Girls have cooties thats why. Ewww

#75
Guest_Meta Ray Mek_*

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CarlSpackler wrote...


I really don't care how the market the game so long as they don't revert to something similar to that dreadful MM marketing campaign of DAO.