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What value in early announcements?


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#1
Guest_vilnii_*

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 DA2 is nearly a year away and Bioware is announcing it now with much Fanfare. 

What is the value in announcing games this far off? What is the payoff for a developer?

I would say they run the risk of story spoilers leaking out with such an extended timeline

#2
yogolol

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To get the hype up.

#3
hexaligned

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So EA can make some backroom deals with publishers like Game Informer for some extra revenue.

#4
Lord_Saulot

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~8 months away.



Thats not an early announcement by any standard.

#5
Guest_Darth Jayder_*

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to get the word out earlier and piecemeal keeps people interested longer and word spreads farther. If they announced it two weeks before release...not everyone would necessarily know the product even exists and there would be little PR in general and therefore fewer sales.

#6
TheMadCat

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Nah, Relhart's about right. Gives them plenty of time to sell of "special" promos and exclusive sessions and rake in a bit of cash before they turn around and start dumping into the advertising inferno. People paying you to advertise your game, doesn't get much better then that. Kind of leaves the fans high and dry though.

#7
chiliztri

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To reflect on an earlier post, eight months is not early at all.



Dragon Age was announced in...2004? 2005? Somewhere around there. That was five long years before the game was released.

#8
Loerwyn

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chiliztri wrote...
To reflect on an earlier post, eight months is not early at all.

Dragon Age was announced in...2004? 2005? Somewhere around there. That was five long years before the game was released.

Depends what you want to take as an announcement. What happened this week? Quite late. The one in January? About normal, I'd suspect.

Games companies generally don't just decide "Oh, it's tuesday. What game can we bring out today?", it's all planned from the start (although delays can and will happen). They announce a date ahead of schedule because they need to maximise the number of people that hear about the game and to also build hype (as someone mentioned above). As a bit of a benefit, it gives you time to get some money together for the Super Shiny Edition ;)

#9
Ponce de Leon

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It's heavy risk... but the priiize...

But seriously, my main concern was the earliness of the game... I will have faith in that company with the usually Blue Logo and hope they actually won't suck.

#10
Felfenix

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Eugh, people will complain about anything.



"Announced too soon!" "Announced too late!"