tmp7704 wrote...
When you think of it though, it makes little sense to use such approach. The customer isn't interested in sub-par experience, so if that's what you're showing them chances are you're just turning them off from your product completely and they aren't going to check any tiny improvements you may make with the next batch of pictures, "now with only 90% of the previous suck!" Additionally, what ultimately matters is what the game is like when it hits the shelves because that's what the customer is buying it. Not the long and arduous development process with all warts painstakingly documented, as that's likely something that interests only people who were already fans of the product to begin with, and determined enough to sit through its growing pains to (hopefully) satisfying end.
That's exactly who these shots are being shown to though. People who are probably already fans of the product. These aren't being used in print ads in non-industry magazines, they aren't running web banners, They're not popping up in TV commercials, they're coming out through a handful of industry magazines specifically geared towards video game fans. That's exactly the market they want to use this strategy with.
And yeah, those people will keep coming back for every batch of pictures even if they don't do it intentionally. Game Informer and Gamestar subscribers will be getting their monthly issues anyway. Low and behold there's a new set of shots from DA2 and they look better than the ones from last month!
The other site and mags that picked up the first shots from GI and Gamestar (and whatever the russian mag is... there's been stuff from a russian magazine right?) will then pick up the new shots the exact same way they picked up the first ones. Then the people on those sites or who read those magazines, even without hunting down the new pictures, will see them anyway.
It's actually sort of genius.
Or from another angle -- for all the "mentioned many times", can someone actually document if such practice ever resulted in generating more sales?
One word.
Avatar.
-edit for more words-
Let me clarify. The very very very first tiny shreds of info about Avatar came in Cameron teasing about it in interviews with film magazines. The next scrap was the concept silhouette of the Navi which hit the trade mags first then the Sci-Fi mags. Then slowly but surely more and more info startled trickling out through the media grapevine. We got shots of Weaver and Worthington in front of green screens (about as sub-par as it gets...) then shots of Saldana and Worthington in their green-screen-suites and motion capture gear.
What started only on the sites and in the magazines that had a vested interest in anything James Cameron touches slowly spread out like a wildfire over the course of 2 years until you couldn't throw a baby without it hitting something with a blue kitty person on it.
Modifié par Jimmy Fury, 16 juillet 2010 - 03:52 .