tmp7704 wrote...
So you consider every generic video game fan to probably be an already sold fan of Dragon Age? I don't think that's accurate, if just because there's tons of games i have no personal interest in for whatever reasons, and i'd expect this to be the case for others -- suffice to say there's plenty of negative response to these screenshots (and also to DA in general) on video game boards with focus more broad than BioWare games or RPGs in general. And i really don't think every single person who saw these screenshots is going to check out more DA news down the roads just because they're "video games fans". And if they don't, it'll be not in the least thanks to the quality of the already presented work.
I didn't say "fan of dragon age" I said fan of the product. The product is a game. If you want to perk interest in a game prior to the all out marketing assault you go for the video game fans because they're the ones that will start talking about it.
Look at it this way, none of these screenshots are on the Official Dragon Age 2 website. Not a single one of them. They're on Game Informer and Gamestar and whatever other game magazines/websites are going to show them. That's because they're not part of the full on campaign, they're a lead up to it. The full on Campaign starts august 17th with the trailer. That's when the good damn-near-final stuff will start going out. That's what the Official Page is pushing, not these screenshots.
But, by putting screenshots of an unfinished product on a gaming-magazine's site they will do 2 things, get people talking (it has clearly worked since we're all in this thread) and, to use a truely terrible cliche, plant the seed of interest. People will go to GI's site, see the pictures, go "meh doesn't look so great" and keep going.
In a few days or a week they'll see something new. They might go "meh still doesn't look SO great but I guess it's a little better" and then the seed is there. Now they're going to keep an eye out, whether consciously or not, when they log on in a couple of days. Then they'll be curious to see if anything new is on there that looks better.
I'm sorry, i really don't see how it is sort of genius to keep showing people a game is weak. Ok, so this month it may be looking 10% less weak than month earlier, but unless at some point it actually becomes good enough to buy it then who is going to care? And if at some point it does become good enough to actually make someone buy it, then what's the exact purpose of the earlier, weak screenshots? It's not really "to generate interest" because that seems absolutely pointless when you are going to claim at the same time that these people will see all screenshots released, no matter if they are interested in the game or not. Wouldn't it then be enough to just show them the good stuff once things hit that stage? (and if they actually do hit such stage, of course) I suppose i have just too hard time following the logic of this and the supposed gain.
They're not going to run it with the caption
"10% less crappy!" or anything, they're going to play it
up. They'll say "Now in beta testing" or "Having spent months polishing
the models Bioware has begun focusing on the textures of Thedas" or
something equally as advertisey. We may all groan and roll our eyes at that when we're told it's being done but every single company plays up complete BS with really pretty sounding words and we all fall for it at some point. Advertising wouldn't be a soulless mind sucking multi-billion dollar industry if it didn't work.
It's genius because they build
interest without people realizing they're interested. Even if they have
no intention to play the game they still might mention it to their
friends.
Even if it's just to say "man those dragon age 2 screens
look kinda weak" it's still being spoken of and someone is going to go
"huh i'll have to check that out" then tada, they got another person.
People
earlier were talking about "building hype" or "hyping the game" but
that's not what this phase is. Hype comes later with all the flashy
fireworks and crap, this is just to use another horrible soul rotting devil spawn cliche, "buzz". This is just to get the name "Dragon Age 2" out there and into peoples brains.
Once the final versions are out most people will forget they ever saw these shots. But they're doing their job right now by getting people to talk about the game even if it's not all positive.
OK, but what makes you say that the "concept silhouette of the Navi" and other such scraps shown two years ago had any actual impact on the success of this movie, compared to full-out advertisement campaign when the movie was actually released, not to mention sensational word of mouth when both the viewers and critics alike were swearing on their knees this is the first time ever they got to see a 3d movie actually work, and it was an experience like no other?
It sounds absolutely insane, I know, but it does have an impact. And no it's not a direct in-your-face effect. it's more subtle, that's why it works so well.
If you tell someone they want something new they'll think you're insane.
If you ask someone if they want something new they'll say no.
(ask any retail zombie that has had to push a store credit card or one of those stupid club cards)
But, if you just mention something in passing with what seems like no motive, they'll start to think about it. Then they'll start to think they want it.
Then all you have to do is show it to them and they'll gobble it up.
It's psychological manipulation and, scary as it may be, it works.
I think this is gonna conclude my lecture on the fine art of corporate brain washing now. I always get depressed when I talk about this crap. Then I start wondering if those guys in the foil hats might be on to something

-side note that just hit me-
TL:DR version- You want proof that it's working? Look at this thread.
36 pages in 3 days. This thread has more pages in less time than any other thread on the DA2 forum. I checked.
Modifié par Jimmy Fury, 16 juillet 2010 - 07:19 .