jlb524 wrote...
Oh, I see. Thanks for clarifying this. So, do you expect 'business as usual' with ME3's marketing? By this, I mean that it will be the same as ME2's marketing (i.e., absolutely 0% FemShep).
My assumption would be the mainstream marketing push won't change when they ask Blur to make a CG trailer for ME3 Sheploo will be in it, period. All the videos will star Sheploo and the majority of the screenshots will have him in it. That's just the marketing fact, he's the "brand" of Mass Effect and they will use him as such. Dragon Age: Origins has a "default" Warden called Malcom he is in every screenshot of the game and all the trailers dispite not being a preset in the actual game.
The Dragon Age team in general seems more involved in the community of their game, the Mass Effect team seems a bit aloof they don't make regular appearances in the forums or answer questions from the fans. However if any change is going to happen it will be on the smaller community like these forums, since there the risks are much lower financially. Posting a screenshot from the latest build and having a dev answer some technical questions is something EA's big marketing department won't care about, to them that's pointless. However that's the best shot at success, by engaging on a smaller scale you shift the balance of power and probably could see some FemShep stuff prior to launch. That's what the LadyHawke people did, they just made it clear that they existed and they wanted information. It's far easier to ignore a silent minority than a vocal one.