Larask wrote...
JamieCOTC wrote...
BW wants to brand their product w/ a specific icon. It is very important in today’s ADD media world that a product has a very recognizable entity attached to it. BW wants a prospective customer to be able to instantly recognize this icon and know that it is Mass Effect. Companies have been doing this for generations and it is not likely to change. Disney has Mickey Mouse, McDonalds has the golden arches and BW has Vanilla Ice. It is a sad fact, but that’s just the way it works.
Yeah I get that, but there is a big difference between Mickey Mouse and Shepard lol. Disney characters are totally defined characters. On the other hand, there is not "a Shepard" but many character possibilities that ranges from personalities to physical characteristics. And don't get me wrong I don't mind them using Sheploo, but I wish we could see a few screenshots of fem. Shepard and at least a class video with her. Besides one of the class videos for ME1 used a fem Shepard, so why didn't they do the same for ME2?
Didn't know that. Tis odd indeed. Anyway, I agree w/ you. I wouldn't be here if I didn't. Unfortunately things are not likely to change. That doesn't mean we should stop hammering them, however. Quite the contrary, I don’t believe we are rowdy enough. My point, and perhaps I was a bit too subtle w/ the Vanilla Ice comment, is that not only does this “branding and targeting a specific audience” take away equal time for femShep, it also devalues the consumer. It's like those bandits from Lothering are running the show.
Bandit Leader from Lothering: Someone put Jane in a video?! We can’t have that, now can we? It might confuse someone. They may not realize we are promoting Mass Effect! Destroy it now!
Dumb Thug: The ad does say Mass Effect several times and the logo, Mass Effect 2, is clearly spelled out for them. Don’t you think they’d get the gist?
Bandit Leader from Lothering: No! You assume they can read, hear and are paying attention! You assume too much! Destroy it, I say! Destroy it now!
Okay, a gross exaggeration and an over simplification, but you get my drift. And to say BW is the only company that does this kind of thing is a grave injustice. It is universal. Some would argue that this is simply the way business is done. A company makes a product and promotes it as it sees fit. Take it or leave it, because in actuality the customer is almost always wrong. I say, keep hammering.
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