JamieCOTC wrote...
The dude on the cover of ME1 actually turned me off quite a bit and I didn't buy the game for almost two years. I've got the ME2 collectors edition, so I don't have to look at whatshisname.
Marketing, such as it is, depends of stereotypes or worse, generic preconceptions. Sheploo is a VERY generic looking white male and any variation in that tone would dissuade potential core customers. Had femShep graced the cover, she would have been over sexualized ala Miranda or worse, Laura Croft. I hate to say it, but I truly believe the success of femShep as an iconic female action hero equal to her male counterpart and w/out the the sexploitation aspect is nothing more than a happy accident. In fact I think it was BW's own lack of interest that gave rise to femShep's success and I have my doubts that BW could have done a better job had they even tried. I guess what I am saying is that sometimes the stars just align in the right position. Such is the case of femShep.
I'm glad I'm not the only one who felt that way back in the day. I didn't even pre-order ME1 until around one month before release when IGN put up a video of femShep. I loved the voice and after a bit of VA spotting found out it was Jennifer Hale - loved her in KotOR so at that point the game was a sale.
Sadly, I think you're right about her being overly sexualized, had she been the cover girl. BioWare seems to be of the view that part of the reason Jade Empire did not sell well was because it had one of the female protagonists front and center on the cover. Of course, Bastila was also featured prominently on the cover for KotOR, and the game sold extremely well, in spite of her not being overly sexualized either. I think Sheploo stems from the same mentality as much of the ME2 writing does - lowest common denominator to reach the percieved widest audience. The average shooter Joe likes their generic white male heroes and they like said heroes to never stop and have any kind of issues of their own to deal with.
In ME1 they got Sheploo, but the character of Shepard did have moments
where they were down and out, where no amount of shooting or "badassery"
was going to get the story progressing any further. Case in point the
locker-room scene where Shepard is literally sidelined and need the
romantic interest to get back up emotionally and Anderson's intervention
to get back up in terms of the mission. It's a great scene that does
wonders for the characterisation of Shepard as a person, not an
archetype and it's exactly the kind of scenes that BioWare's percieved
mass-market audience cannot abide.
ME2 sadly took this even further, turning Shepard into every bit the generic action hero that Sheploo's visual design and their "badass" marketing portrayal suggested he would be. As you say, much of the uniqueness of femShep is that simply having a non-sexualized female hero speak the lines changes the underlying nature, and the fact that Hale is just such a good actor that she makes it seem like there's actually a person behind the lines, regardless of however horribly clichéd some of them might be.
Thus we miss out on both narrative development but also the chance for BioWare to
really cause change and diversity in the games industry. Their marketing department is trying tooth and nail to make their games look like all the other "big sellers" and it sadly look like the actual designers are following suit.