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Male driven marketing


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#401
joriandrake

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I am not sure as I only speak out what I think is true without any facts or evidence, but I think girls play mostly simulators, adventure games, puzzle games, and adventure games, atleast a lot more than action or FPS games

#402
KethWolfheart

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Not sure if this was covered (I skimmed the 16 pages) but I would like to see both sexes, as a team. I have seen many box covers with more than one hero. They don't have to be a couple. Hell having Hawke and his sister would both be cool. Back to back facing the world with the big red bloody dragon in the backgroud.
I saw the picture someone had with the lady in place of hawke - but she was to small and cute to really make the impact you need. If she was more brutal, sinister/deadly looking it would work better. She looked more like that smart lady from scooby-doo.
Someone posted, in another thread, some concept art for a women from the Witcher and it was awesome - fully clothed but still sexy and deadly looking. Something like that, with the male Hawke, would make a great cover box art IMO.

Modifié par KethWolfheart, 22 juillet 2010 - 12:24 .


#403
iTomes

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joriandrake wrote...

I am not sure as I only speak out what I think is true without any facts or evidence, but I think girls play mostly simulators, adventure games, puzzle games, and adventure games, atleast a lot more than action or FPS games


well...yeah at least thats what my experience tells me: if theres a girl on a counterstrike server or something its pretty embarassing to watch the other guys running after her like there were no girls in real life... suddenly all try to be "heroes" and have a perfect action style, as if there werent girls in the real life and this would be their only hope for a relationship or something, while in other games like (carefully be prepared im going to out myself as ex wow-player) wow woman are something much more normal....

#404
Chairon de Celeste

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female male rpg players statistics

was my google query and hence I'm bone
tired I'm sure someone can come up with
a better query.

finding  arguments against a neanderthal Hawke
based marketing is wortha lot of hardships :)

Modifié par Chairon de Celeste, 22 juillet 2010 - 12:28 .


#405
basdoorn

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Chairon de Celeste wrote...

AImo's alternate version.
(right click on image and chose 'show image')

Check

barbie doll: no
enhancement: no
make up: no,  facial tattoo
diet: no


A lot better than the original, that much is for certain. Maybe make the character a little bit larger and make it a bit more obvious she is female by way of a more feminine distinguished face, eyes, hair? The big neck armor will be very heavy no doubt and while slightly effective for flanking attacks it will still allow halfway decent archers to shoot her in the face from the front, so maybe have her holding a helmet instead to make it a really feasible armor set with the additional bonus of showing the face better? The sword is also a bit out of proportion of course, but did not bother me much, seems to fit the style, keep up the good work!

On a general note: (somewhat) beefed up guys make up most armies, so your typical soldier could look a lot like this. I don't mind showing the dragon, male or female on the box, as long as it can convince me the game is worth playing. Will I be fighting big dragons, great. Will I have a male soldier with brute strength to command in the game, great. Will I have a female character with decent strength but much more agility, also great. Reviews come first anyway, so the box art is of minor importance.
When we are on the female character subject anyway: no more bikini armor for female fighters please. If that is really needed to sell your game to 14-16 year old boys, give it a somewhat realistic 60% armor penalty and add 10% additional fatique and a penalty to attack speed for every size over normal sized bodily features. If you want to have women running around getting back problems due to oversized chests with vulnerable areas exposed in battle, you should really pay the price. Especially from a role-playing perspective where you force/order the women to do so. It is highly unethical for a team leader to have half his troops running around almost naked in battle for his own amusement or for lack of real armor in the game... History will not care how sexy your failed frontal assault looked. :devil:

Modifié par basdoorn, 22 juillet 2010 - 12:28 .


#406
thesuperdarkone

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 I think the reason that Male Hawke is more shown is because more males play games and thus more males typically play male characters, which is why many video game characters are male as opposed to female, and because males usually look cooler in armor than females. Observe:
Posted Image

#407
Bruno Hslaw

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I believe its a fact that most users will be male so they go with a male character. Simple logic.



Girls into these games will not be put off by a male advert while some lads will be put off by a female ad. (their mates may call them gay or some such juvenile mentality)



Most girls will be just so happy they can actually play as a girl in game they will be delighted, considering the heavy male orientation of most games. This makes it obvious to use a male advert.

#408
Elanareon

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TBH, i don't care either way. What's the problem when the box only shows a male character? Does it make you feel vulnerable or demeaned? Maybe the box isnt the problem, maybe the problem is with you... Its a damn box!

#409
thesuperdarkone

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 That was a male, and here is a female in armor:
Posted Image

#410
syllogi

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Here's a 2009 Nielsen Company report on the State of the Video Gamer:

http://blog.nielsen....e-for-all-ages/

The relevant quote:

Females 25 years and older make up the largest block of PC game players,
accounting for 46.2 percent of all players and 54.6 percent of all game
play minutes in December 2008.


Forty percent of all World of Warcraft players are female.  Would the game be as wildly successful if they didn't have those 430k female players?  What company selling a product would willingly give up potentially forty percent of their buying audience?

If you enjoy Bioware's games, and you want them to succeed, and sequels to your favorite games to be made, simply writing off advertising to women as not important is counter-productive.

Modifié par TeenZombie, 22 juillet 2010 - 12:35 .


#411
iTomes

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@thesuperdarkone: a female in an armor that actually protects nothing... noo we didn't see that till now im absolutely enlighted THANK YOU. besides, i wouldn't bet that the most characters running around are male, considering how many males play females in rpgs. and hey, im male 24/7 why the heck should i also be it in an rpg??^^

#412
joriandrake

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sexier dat 2nd image

Modifié par joriandrake, 22 juillet 2010 - 12:36 .


#413
trying_touch

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Bruno Hslaw wrote...

I believe its a fact that most users will be male so they go with a male character. Simple logic.

Girls into these games will not be put off by a male advert while some lads will be put off by a female ad. (their mates may call them gay or some such juvenile mentality)

Most girls will be just so happy they can actually play as a girl in game they will be delighted, considering the heavy male orientation of most games. This makes it obvious to use a male advert.


you don't know that...

maybe that's why she's complaning... she's put off by the male-driven ads...

#414
Bobad

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Should be like an MMO where a male player can play as a female and earn extra money and gifts...

#415
iTomes

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joriandrake wrote...

sexier dat 2nd image


its a kinda funny armor, indeed^^. an armor that protects all parts of the body that doesn't have to be protected and leaves those who really need protection unprotected.... mwaahahaha makes sense ^^^(im a mutant^^^)

#416
hangmans tree

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TeenZombie wrote...

Here's a 2009 Nielsen Company report on the State of the Video Gamer:

http://blog.nielsen....e-for-all-ages/

The relevant quote:

Females 25 years and older make up the largest block of PC game players,
accounting for 46.2 percent of all players and 54.6 percent of all game
play minutes in December 2008.


Forty percent of all World of Warcraft players are female.  Would the game be as wildly successful if they didn't have those 430k female players?  What company selling a product would willingly give up potentially forty percent of their buying audience?

If you enjoy Bioware's games, and you want them to succeed, and sequels to your favorite games to be made, simply writing off advertising to women as not important is counter-productive.


Have you read the whole report? the most played game was solitaire...so how does that compare to gaming in our understanding?
Those reports are worth ****. How do you know who lpays the game on  a computer? maybe the PC is registered as mom but her 15yo son is abusing it til late night hours. How do you measure that? Or how do you file which game was played (except for microsoft free integrated with the system...) that doesnt require activation and online connection?
Gathering that kind of info is illegal btw.

430k female WOW players? Assumption? Did Blizzard gave some indsight on how amny registered female users play the game? Or do they count only female toons on the servers? ;P

#417
Guest_Puddi III_*

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thesuperdarkone wrote...

stuff


I dunno, if your argument was that men look more badass in armor based on those two photos, I'd say her armor would look more badass if it simply wouldn't expose her midriff, thighs, arms, etc. The helm and shoulderpads and dragoon theme and color scheme and lighting are pretty nice. And she has nice eyes.

I think there's a lot of talking-out-of-the-rear-end going on here regarding how often men prefer to play women though... (here being the whole thread)

Modifié par filaminstrel, 22 juillet 2010 - 12:56 .


#418
joriandrake

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iTomes wrote...

joriandrake wrote...

sexier dat 2nd image


its a kinda funny armor, indeed^^. an armor that protects all parts of the body that doesn't have to be protected and leaves those who really need protection unprotected.... mwaahahaha makes sense ^^^(im a mutant^^^)


not really true,  in ancient times only breast was armored or perhaps not even that just a helmet, then boots were added and a shield


as I see it, female armor is not that unrealistic as many claim, it is just as if they are backward in developement by a few centuries simply because more skin looks sexier instead of being more "canned"

I think one of the few games that had good looking female armors without showing too much skin recently was Divinity 2 (not all of them, but a good number of them)

#419
AlanC9

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TeenZombie wrote...
Forty percent of all World of Warcraft players are female.  Would the game be as wildly successful if they didn't have those 430k female players?  What company selling a product would willingly give up potentially forty percent of their buying audience?

If you enjoy Bioware's games, and you want them to succeed, and sequels to your favorite games to be made, simply writing off advertising to women as not important is counter-productive.



I don't pay attention to WoW marketing any more than I pay attention to WoW itself. Do they actually market using female characters? I only  remember the Mr. T and Shatner commercials.

Modifié par AlanC9, 22 juillet 2010 - 01:35 .


#420
Guest_51ha _*

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I think they shouldn’t put any face on the cover if you can customise your character. If I wouldn’t know what dragon age is or Bioware, I would think that you play the bearded bloke. Because in most games you do play a premade character. Therefore it should be in Bioware’s interest not to put a face on the cover. The best cover for mass effect 2 was the collectors edition, where only N7 was on the cover. So the best cover for Dragon Age 2 would be the bloody dragon and a number 2. I think that dragon should be their trademark and not some guy.

#421
Ahisgewaya

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Tirigon wrote...

Posted Image
Thoughts anyone?:devil:


Yeah, why the hell would anyone be trying to look sexy when there is a pile of rotting dead bodies around you?

By the way, if this was captioned, they would both be saying "My god it smells........."

Modifié par Ahisgewaya, 22 juillet 2010 - 01:46 .


#422
Anarya

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AlanC9 wrote...

TeenZombie wrote...
Forty percent of all World of Warcraft players are female.  Would the game be as wildly successful if they didn't have those 430k female players?  What company selling a product would willingly give up potentially forty percent of their buying audience?

If you enjoy Bioware's games, and you want them to succeed, and sequels to your favorite games to be made, simply writing off advertising to women as not important is counter-productive.



I don't pay attention to WoW marketing any more than I pay attention to WoW itself. Do they actually market using female characters? I only  remember the Mr. T and Shatner commercials.


Well for boxart and things yes, they do use both males and females of different races. It seems to be doing well enough without having one "face of WoW" type of character. The style itself is recognizable enough to be instantly identifiable. They usually use the racial leaders or other important story NPCs, like the main villain of whatever expansion.

#423
joriandrake

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Ahisgewaya wrote...

Tirigon wrote...

Posted Image
Thoughts anyone?:devil:


Yeah, why the hell would anyone be trying to look sexy when there is a pile of rotting dead bodies around you?

By the way, if this was captioned, they would both be saying "My god it smells........."


or:

woman - Oh my hero, you rescued my life and virginity from these fiendish barbarians who wanted to rape me, you are the best!

man - Not really, I just didn't want to wait at the end of the line for my turn.



:P

#424
C9316

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joriandrake wrote...

Ahisgewaya wrote...

Tirigon wrote...

Posted Image
Thoughts anyone?:devil:


Yeah, why the hell would anyone be trying to look sexy when there is a pile of rotting dead bodies around you?

By the way, if this was captioned, they would both be saying "My god it smells........."


or:

woman - Oh my hero, you rescued my life and virginity from these fiendish barbarians who wanted to rape me, you are the best!

man - Not really, I just didn't want to wait at the end of the line for my turn.



:P

LoLPosted ImagePosted ImagePosted Image

#425
Estelindis

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David Gaider wrote...
As I understand it, part of the point of branding is providing images that the viewer can immediately associate with the brand. You dilute the image, do you gain anything for it in return?

That's understandable.  I just don't get why the image has to be male every single time.

It's all very well to say that more men than women play video games, so more of the fanbase will be able to identify with a male marketing icon.  But perhaps you'd get more women playing if a female one was introduced.  It's something of a vicious circle.  And, since circles of that kind are kinda hard to break out of... why not just settle on making one icon out of three female?  Or one icon out of four?  Does that seem so unreasonable?  It wouldn't be out of proportion with the results of these polls: PC Gender; Player Gender.

Of course, you might then end up with the opposite result: lots of men not realising that you can play as a male character...  So we'd be back at the original dilemma: can we have male and female icons without diluting brand identity?  It's a difficult question, and I don't know how to answer.  But I think it would make a positive difference to show female icons in already-established brands.  (Mass Effect is particularly guilty in leaving out marketing for female Shepard in spite of how well the franchise has already established itself.  I'd hope the same mistake isn't made with Dragon Age.)

Modifié par Estelindis, 22 juillet 2010 - 02:06 .