68 réponses à ce sujet

[Keele]

Maverick827 wrote...

Keele wrote...

Maverick827 wrote...

Artemis_Entrari wrote...

Face of Evil wrote...

Next you'll tell me that they'll try to "sell" you Dragon 2 in exchange for a certain amount of currency.

Hey, I'd be all in favor of them adopting a policy of giving it free to members of this forum. 

Honestly, the members of this forum are some of the last people to whom I would give free copies of the game.  You will never find a more wretched hive...

Including you, right?

What leads you to say that, exactly?

You were criticising this forums community.

You are a part of that community.

[David Gaider]

Arijharn wrote...
Please, for the next awesome new information you give about DA2, could you like break it here as opposed to some magazine first?

I realise they may pay a huge incentive otherwise for the exclusive, but surely one 'exclusive' mentioned first on the 'BioWare SocialNetwork' would be absolutely awesome too right? 

No offense, but I think it's more a matter of reaching a larger audience than anything else. There's, what? A few thousand people that come to these forums at any given time? And of those only a percentage that actually pay attention to a particular announcement thread? Magazines or websites can reach a much larger audience in a more noticeable manner, and an audience that isn't necessarily already up-to-date on everything we're doing.

I'm not aware of the exact process by which such news goes out, but I doubt it's a matter of those media outlets paying us as opposed to offering us more noticeable coverage in their magazine/website in exchange for exclusives/interviews/screenshots and such... and that's probably not even always the case. Normally it's an even exchange: they give us what we want (exposure) in return for something they want (info their readership/viewership is interested in).

We're always going to relay announcements here to you guys as well, but I don't think it's a stretch to say that these forums aren't really the most effective place to make them. Not unless it's an announcement that concerns the forums directly.

Modifié par David Gaider, 31 juillet 2010 - 07:29 .

[javierabegazo]

Yup it's true. Announcements concerning a game should be made in the media itself rather than initially in the game forum. We in the game forum always catch everything anyways where as Joe Blow, casual gamer who reads GI might not have heard of DA2

[TheMadCat]

Nah, if reaching as many people as possible was the goal one wouldn't make it an exclusive, you'd relay it through as many sources as logisticaly possible. Exclusives come about solely because someone paid a ton of cash for the rights, that's all. It's the same way with all forms of media.

[Maverick827]

David Gaider wrote...

Normally it's an even exchange: they give us what we want (exposure) in return for something they want

For the price of a free Dragon Age 2 shirt, I will wear a Dragon Age 2 shirt every day until the game is released.

[OneDoesNotSimplySlipAndSlideInto-Mordor]

David makes a fair point, seeing as half the people on the forum would **** and moan about the information given within seconds of posting it anyway.

Also magazines open up the game to potential buyers of the product for one reason or the other have not played origins or are not aware that a sequel is coming out

Modifié par OneDoesNotSimplySlipAndSlideInto-Mordor, 31 juillet 2010 - 07:52 .

[javierabegazo]

Maverick827 wrote...

David Gaider wrote...

Normally it's an even exchange: they give us what we want (exposure) in return for something they want

For the price of a free Dragon Age 2 shirt, I will wear a Dragon Age 2 shirt every day until the game is released.

I second this

[Bryy_Miller]

TheMadCat wrote...

Nah, if reaching as many people as possible was the goal one wouldn't make it an exclusive, you'd relay it through as many sources as logisticaly possible. Exclusives come about solely because someone paid a ton of cash for the rights, that's all. It's the same way with all forms of media.

Word out in the media is still word out in the media.

[lv12medic]

Well... Bioware could go the Blizzard SC2 route and slap a big blood dragon on the side of a Boeing 747. Though, if there was a very lonely dragon flying in the clouds and saw it, it might lead to some areodynamic issues for the 747.

[RevengeofNewton]

TheMadCat wrote...

Nah, if reaching as many people as possible was the goal one wouldn't make it an exclusive, you'd relay it through as many sources as logisticaly possible. Exclusives come about solely because someone paid a ton of cash for the rights, that's all. It's the same way with all forms of media.

No.

[David Gaider]

TheMadCat wrote...
Exclusives come about solely because someone paid a ton of cash for the rights, that's all. It's the same way with all forms of media.

I don't think so. My impression is that exclusives come about because a media outlet promised to give the game better coverage-- they put it on the cover/front page of a website, do a larger article, etc. I think it's odd that someone would think they pay us... you'd almost think it'd be the other way around, no? Or does that particular theory only come into play when it's time for a review score?

People are free to think what they like, and I've no special insight (not being part of marketing), but my impression of the whole process is that there's very little nefariousness to it.

[Legbiter]

Arijharn wrote...

Please, for the next awesome new information you give about DA2, could you like break it here as opposed to some magazine first?

I realise they may pay a huge incentive otherwise for the exclusive, but surely one 'exclusive' mentioned first on the 'BioWare SocialNetwork' would be absolutely awesome too right? 

No.

Really juicy parts go to magazines and their paying customers. Lesser reveals get posted here. On the other hand, the fan community here will have translated and posted whatever scoop the slowrag was posting within hours of it hitting the shelves.  

[Utoryo]

David Gaider: You're right, but you forget that in the internet age, a lot of people will read an online exclusive by being linked from other sites, whereas a magazine exclusive is only read by those who subscribe to it and those who [insert illegal behaviour here which forum mods might censor]. Many major websites will never link to [illegal thing], so you won't get that online coverage - except for short posts with rough talking points that are easily distorted and scare people for no reason (let's face it, the GI article itself is a lot less scary than the early leaks)

Look at what Guild Wars 2 is doing by posting non-exclusive content on their website as well as exclusive blog posts *and* combining that with exclusive interviews with various websites whenever they reveal an important new tidbit. They are naturally much more online-centric because they are an online-only game, but the same approach to a lesser extent would make sense here. Is it better? I don't know. But given the hype for GW2, it certainly works very well if done correctly.

I think what you're doing marketing-wise makes sense, but you seem to be at least underestimating the importance of online gaming websites (including your own community via linking from other places) and word of mouth. Pushing for a slightly more balanced approach in the coming months might improve both reach and enthusiasm.

Modifié par Utoryo, 31 juillet 2010 - 08:34 .

[Maverick827]

I guess the biggest question to ask is: has anyone felt remarkably out of the loop because of the way information has been released? I struggle to see how someone could honestly answer "yes."

[Legbiter]

Maverick827 wrote...

I guess the biggest question to ask is: has anyone felt remarkably out of the loop because of the way information has been released? I struggle to see how someone could honestly answer "yes."

We have a very respectable pajamas-at-noon contingent here that's quite observant in all things.

[Bugzehat]

Maverick827 wrote...

I guess the biggest question to ask is: has anyone felt remarkably out of the loop because of the way information has been released? I struggle to see how someone could honestly answer "yes."

Good point. I haven't forked over any cash to get information about DA2 yet I think I'm pretty well informed.

[David Gaider]

Utoryo wrote...
I think what you're doing marketing-wise makes sense, but you seem to be at least underestimating the importance of online gaming websites (including your own community via linking from other places) and word of mouth. Pushing for a slightly more balanced approach in the coming months might improve both reach and enthusiasm.

Err... do we traditionally shy away from online sites? I don't think we do. So unless you're looking at our one magazine announcement which has gone out so far and inferring an overall marketing strategy I'm not sure what you're trying to say.

While I'm sure our marketers appreciate the assistance, I'm pretty sure they're looking at the subscriber base for any magazine and viewership for any online site and the crossover of their respective audiences to make sure that information about the game reaches as far and wide as possible. It's the job of the people on these forums, meanwhile, to monitor that information as it's disseminated and complain at how much of it is all the same stuff.

Modifié par David Gaider, 31 juillet 2010 - 08:53 .

[Games4ever]

Think I will write a letter to Audi and ask them if they will give me an Audi A7 if I promise to drive in it every day till the next new model comes out.

And yes, I am old enough to drive car, unlike most on here :-)

Modifié par Games4ever, 31 juillet 2010 - 09:02 .

[andar91]

David Gaider wrote...

Utoryo wrote...
I think what you're doing marketing-wise makes sense, but you seem to be at least underestimating the importance of online gaming websites (including your own community via linking from other places) and word of mouth. Pushing for a slightly more balanced approach in the coming months might improve both reach and enthusiasm.

Err... do we traditionally shy away from online sites? I don't think we do. So unless you're looking at our one magazine announcement which has gone out so far and inferring an overall marketing strategy I'm not sure what you're trying to say.

While I'm sure our marketers appreciate the assistance, I'm pretty sure they're looking at the subscriber base for any magazine and viewership for any online site and the crossover of their respective audiences to make sure that information about the game reaches as far and wide as possible. It's the job of the people on these forums, meanwhile, to monitor that information as it's disseminated and complain at how much of it is all the same stuff.

And yet, we still get people asking if you can still play as a dwarf on here (despite repeated information).   David, you may not know this but is do you know if we'll be getting an official FAQ on the website anytime soon.  Thanks for taking the time to post on a Saturday, which I assume is a day off for you (honestly, I don't know how you find time to post with all the work you must have to do, but I'm very grateful!) 

Modifié par andar91, 31 juillet 2010 - 09:04 .

[Jimmy Fury]

Utoryo wrote...

David Gaider: You're right, but you forget that in the internet age, a lot of people will read an online exclusive by being linked from other sites, whereas a magazine exclusive is only read by those who subscribe to it and those who [insert illegal behaviour here which forum mods might censor]. Many major websites will never link to [illegal thing], so you won't get that online coverage - except for short posts with rough talking points that are easily distorted and scare people for no reason (let's face it, the GI article itself is a lot less scary than the early leaks)

I think what you're doing marketing-wise makes sense, but you seem to be at least underestimating the importance of online gaming websites (including your own community via linking from other places) and word of mouth. Pushing for a slightly more balanced approach in the coming months might improve both reach and enthusiasm.

That's a good point but I see one major flaw in it.
With entertainment-media in general there's no such thing as a "magazine exclusive" anymore, at least not in terms of "you will only ever see this information printed on paper in this one magazine". Everything that was in the GI article has also been released on GI's DA2 hub. Gamestar (the german mag that first put out the screenshots) put it's info on it's site as well.
I really don't see how it can be claimed that they're underestimating the importance of gaming sites when all the information we're getting has come from gaming sites...
At best print might get an "exclusive first look" type thing where the paper mag itself is the first place it'll be seen but it won't be the only place it'll be seen.
Even then though that's more of the Magazine business than BioWare's doing.  It use to be that exclusives were how magazines and newspapers competed with each other. Now, due to the internet and the instant spread of any and all information, they can no longer compete for "only" and have to compete for "first" instead.

Modifié par Jimmy Fury, 31 juillet 2010 - 09:16 .

[captain.subtle]

Any of you actually Have some statistic to prove what you are saying? Or is this, "Oh, I am so smart, that I must be right!" gathering?

[Bryy_Miller]

captain.subtle wrote...

Any of you actually Have some statistic to prove what you are saying? Or is this, "Oh, I am so smart, that I must be right!" gathering?

Well, this IS the internet age. 

[Kritanakom]

Saibh wrote...

They do answer some of our questions.

Relinquished2 wrote...

you need to understand that corperations (like BioWare) are greedy.

Do you honestly think they'll give first hand news to the forums while they know they can get paid to hand it over to a magazine?

Those greedy bastards! They want to make money?! For things that they must expend money to make?!

The ner--
The ga--
The che--

Gah!

My mind is obliterated.

"What's this? An escaped slave? My, but you do have some... gall..."

[Elvhen Veluthil]

The only thing I would like in regard to the topic discussed is for Bioware to come over at the toolset forum and post there first about if there is a toolset for DA2 or not. The people that are interested more about that are already there. I'd hate to learn it from the last question in a interview that one of the two Biowarian's salesman are going to give somewhere.

[David Gaider]

Elvhen Veluthil wrote...
The only thing I would like in regard to the topic discussed is for Bioware to come over at the toolset forum and post there first about if there is a toolset for DA2 or not. The people that are interested more about that are already there. I'd hate to learn it from the last question in a interview that one of the two Biowarian's salesman are going to give somewhere.

Yes, we recognize that everyone wants the answer to every question RIGHT NOW.

Sorry, but you're going to have to wait-- as usual.