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BioWare's Official Dragon Age 2 Podcast Episode 2: Art Director Matt Goldman (August 5, 2010)


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#376
Dave of Canada

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Suprez30 wrote...

Dave of Canada wrote...

Suprez30 wrote...

Sleepy Mind wrote...

OMG dwarves have vampire pale skin!!! Its over, dragon age art is crap!!!

no i am just kidding. it looks good. the redesigns aren't as dramatic as i thought they would be.


They live in cavern.i doubt they use a lot of sun cream.


We also happen to live right beside pools of lava.

Your sun cream does nothing.


Use Lava cream or Lyrium Cream .. or maybe Natural Dwarf Cream.
:P


Yep.

There goes my sanity.

#377
Drizzt ORierdan

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Cat Lance wrote...

the_one_54321 wrote...

I think that perhaps there could be something similar at work here. This particular type of marketing has been used more than once by the same developer. They must think it works well for some reason.

I'm going with the whole, it's worked for us in the past, and they are scared of trying something new. TBTH.

Also, since it is now EA marketing BioWare's games I'm going to have to say that the fact that they have never had beasts like these before in their stable probably has to do with it as well. They are marketing these games the same way they do their other games, which happen to be nothing like these.

*edit: it's like a guy who always sold sheep trying to sell goats to the same farms they sold the sheep too. Just because they are both herd animals doesn't mean they work the same way.



Great discussion. Good that some people want to talk about something more interesting than "Who do you like more: Leliana or Morrigan", lol.

Im gonna throw in my completely worthless 2 cents. I think that you Cat think that the soundest way to market a product is to portray correctly what it is, build a fan base, and never "betray them", because eventually that will create a "virtuous circle" that will grow each time. And this is a very reasonable thought, indeed.

But I think that advertising works exactly the opposite way. I think marketers work with a very "short term" view, which is, basically, " the next sale", and how to make it atractive. They really dont work in terms of establishing and nurturing a franchise over a period of time.
The same happens in politics: marketing is interested in getting the dude elected, not to make you aware of the connection between good policies implemented and the people elected... Its just a matter of costs and benefits; its "easier" to build on the hype. With Dragon Age Origins they did exactly that; the trailer advertised an action adventure  a la "Lord of the Rings". Did they get a backlash ffor that?

Modifié par Drizzt ORierdan, 06 août 2010 - 11:47 .


#378
David Gaider

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Deviija wrote...
Yes, showcasing both sexes on the cover and making 'choices' into a direct and visible feature of the game is something I've wanted SO much.  Ever since ME1.  With a little big of chargen customization marketing, 'Who do YOU want to be?', and some images of Lady Hawke with Bethany (for more obvious association), it would go a long, long way to help invite more prospective female games (and those that like playing female PCs in general) to the game/franchise.


Sorry, I just have to interject here and say that, while I get what you're going for, I find "you have a choice" to be a pretty weak message. It's not that having choices aren't important, but of all the things you could say about RPG games that might be compelling I'd say the fact that you have options isn't really one of them.

That said, I'd agree that demonstrating there's a game here for female gamers to play is important-- but I also can't deny that a single, consistent and recognizeable face for the game has value. Trying to mix political correctness into that equation (which it does sound like what is happening, here) rather muddies the equation as it becomes a very circular argument. Either way, I'd like to see some more marketing aimed at female gamers myself-- but like I said I don't think focusing on choice is the way to go.

I'm also not sure how this podcast thread got derailed onto this particular topic. So I'm very gently going to suggest that if anyone wishes to discuss marketing towards female gamers, now would be the time to take that to its own thread (or, if you prefer, resurrect one of the threads that has already been raised about it). Much appreciated.

#379
RurouniSaiya-jin

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Another great podcast. I'm looking forward to the next one.

#380
Bryy_Miller

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Dave of Canada wrote...

SoR82 wrote...
and they call this bad ass hawke? thats laughable not badass.


It appeals to the God of War crowd.

I can confirm that around ten of my friends purchased Dragon Age expecting something like God of War.


May I ask how the heck they got the impression that it would be an action game?

#381
Loc'n'lol

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Bryy_Miller wrote...
May I ask how the heck they got the impression that it would be an action game?


Like that ? :whistle:

Modifié par _Loc_N_lol_, 07 août 2010 - 03:04 .


#382
mcneil_1

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Is that a Maori tattoo on the human female chin?

#383
Dave of Canada

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_Loc_N_lol_ wrote...

Bryy_Miller wrote...
May I ask how the heck they got the impression that it would be an action game?


Like that ? :whistle:


Bingo.

#384
Heavenblade

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Female Qunari romance, please.

#385
Sabariel

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Still not sure if I like the Qunari's new look. I fell "in love" with Sten so it's hard to process the demon-like Qunari. The other races pretty much look the same, though the female elf does have a little Na'vi in her facial area... (is promptly shot) x_x

#386
Bryy_Miller

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Dave of Canada wrote...

_Loc_N_lol_ wrote...

Bryy_Miller wrote...
May I ask how the heck they got the impression that it would be an action game?


Like that ? :whistle:


Bingo.


The fact that it was BioWare didn't tip them off?

#387
Solid N7

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Heavenblade wrote...

Female Qunari romance, please.



I AGREE :devil:

#388
HighlandBerserkr

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David Gaider wrote...

Deviija wrote...
Yes, showcasing both sexes on the cover and making 'choices' into a direct and visible feature of the game is something I've wanted SO much.  Ever since ME1.  With a little big of chargen customization marketing, 'Who do YOU want to be?', and some images of Lady Hawke with Bethany (for more obvious association), it would go a long, long way to help invite more prospective female games (and those that like playing female PCs in general) to the game/franchise.


Sorry, I just have to interject here and say that, while I get what you're going for, I find "you have a choice" to be a pretty weak message. It's not that having choices aren't important, but of all the things you could say about RPG games that might be compelling I'd say the fact that you have options isn't really one of them.

That said, I'd agree that demonstrating there's a game here for female gamers to play is important-- but I also can't deny that a single, consistent and recognizeable face for the game has value. Trying to mix political correctness into that equation (which it does sound like what is happening, here) rather muddies the equation as it becomes a very circular argument. Either way, I'd like to see some more marketing aimed at female gamers myself-- but like I said I don't think focusing on choice is the way to go.

I'm also not sure how this podcast thread got derailed onto this particular topic. So I'm very gently going to suggest that if anyone wishes to discuss marketing towards female gamers, now would be the time to take that to its own thread (or, if you prefer, resurrect one of the threads that has already been raised about it). Much appreciated.


I was talking about the podcast i actuallyy had a question about the character creator, you should have answered me instead since i am the only one still talking about the podcast itself :P

#389
Guest_distinguetraces_*

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Facial tattoos for ... all?

#390
Guest_distinguetraces_*

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[edit: oh that wasn't really fair.]

Modifié par distinguetraces, 07 août 2010 - 06:54 .


#391
ganstamaori

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Can't be a dwarf, so meh.

#392
DragonAge1130

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why do i keep getting this coming up failed to detect a supported video card

#393
Shining Ghost

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Solid N7 wrote...

Heavenblade wrote...

Female Qunari romance, please.



I AGREE :devil:



If the actual Qunari female model is this hot then I'm in as well. Plus, they're taller!

#394
Schuback

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Female dwarf's face has human features.

#395
dan107

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tmp7704 wrote...

dan107 wrote...

Sten: No.

Honestly,
does everything have to conform to trite human stereotypes?


Because we're all humans? Because that's how interesting relationships tend to progress? Without drama and conflict things get boring very quickly.

Except since this is entirely different species people are talking about, "we're all humans" no longer applies. The target of romance isn't.


The player that the romance has to appeal to is still human and thus has human interests. If qunari mating rituals revolved around sniffing each other's butts I'm not sure if too many people playing the game would be terribly interested.

You want drama and conflict? Sure, how about character who simply can't envision themselves getting in romance with a human and no, they don't change their mind in the end? Drama, conflict and opportunity to /slitwrists all night long. Supposedly all these things that make it interesting, in spades. Image IPB


If one person is simply flat out not interested and has no chance of changing their mind, you can't build a story around that. A flat out no is as boring as a flat out yes.

Modifié par dan107, 07 août 2010 - 08:20 .


#396
_purifico_

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So... A quick question for the devs: are we looking at a new underwear in that concept art or is it just for show?

#397
ShakeZoohla

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I have to say I really like these podcasts. This one especially; there is something just awesome about listening to someone describe the inspiration for their art.

#398
CruserBoii

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I really like the changes to the Quanari, for some reason I had always thought theyd look most...beastly just because of the sound of their name. I think they look better now.

#399
Artemis_Entrari

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I like the look of the females in the concept art.  The Qunari female, especially, looks really good.

#400
tmp7704

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dan107 wrote...

The player that the romance has to appeal to is still human and thus has human interests. If qunari mating rituals revolved around sniffing each other's butts I'm not sure if too many people playing the game would be terribly interested.

So, since you aren't sure if the players would be interested in experiencing something alien to them you conclude it's better to play it safe and just do stereotypical same old? How does that prevent things from "getting boring very quickly" to use your own argument?

It's not like BioWare games tend to have a single romantic interest. Adding some variety between them beyond just small visual differences of the subjects doesn't necessarily have to be a bad thing, and if the player is such "human with human interests" that they wouldn't be terribly interested in anything else but human mating practices then why, odds are there's going to be human LIs for them to interact with.

If one person is simply flat out not interested and has no chance of changing their mind, you can't build a story around that. A flat out no is as boring as a flat out yes.

Oh, you can. The story, the conflict and drama generally comes from the interested side not being able to tell it's going to be permanent no, and continuing their attempts in the earnest because they believe they may eventually be successful.