Cat Lance wrote...
the_one_54321 wrote...
I think that perhaps there could be something similar at work here. This particular type of marketing has been used more than once by the same developer. They must think it works well for some reason.
I'm going with the whole, it's worked for us in the past, and they are scared of trying something new. TBTH.
Also, since it is now EA marketing BioWare's games I'm going to have to say that the fact that they have never had beasts like these before in their stable probably has to do with it as well. They are marketing these games the same way they do their other games, which happen to be nothing like these.
*edit: it's like a guy who always sold sheep trying to sell goats to the same farms they sold the sheep too. Just because they are both herd animals doesn't mean they work the same way.
Great discussion. Good that some people want to talk about something more interesting than "Who do you like more: Leliana or Morrigan", lol.
Im gonna throw in my completely worthless 2 cents. I think that you Cat think that the soundest way to market a product is to portray correctly what it is, build a fan base, and never "betray them", because eventually that will create a "virtuous circle" that will grow each time. And this is a very reasonable thought, indeed.
But I think that advertising works exactly the opposite way. I think marketers work with a very "short term" view, which is, basically, " the next sale", and how to make it atractive. They really dont work in terms of establishing and nurturing a franchise over a period of time.
The same happens in politics: marketing is interested in getting the dude elected, not to make you aware of the connection between good policies implemented and the people elected... Its just a matter of costs and benefits; its "easier" to build on the hype. With Dragon Age Origins they did exactly that; the trailer advertised an action adventure a la "Lord of the Rings". Did they get a backlash ffor that?
Modifié par Drizzt ORierdan, 06 août 2010 - 11:47 .