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How do platform exclusivity work exactly?


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#1
streamlock

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I was wondering, for those in the know in the software developement world: when a developer/publisher enters into a deal for exclusive release on a particular platform, what kind of restrictions/perks are involved.

I am assuming that it can very do different degrees depending on the fine print.  I take it that one there is some time variable involved?  As in the case of ME2, perhaps there was a a certain amount of time that the title would only be available for the 360/PC.  (though admittidly-perhaps in ME2's case it was as much a question of resources as contractual aggreement). 

Also, is this agreement solely on the 'release' of a particlur software product/franchise, or does it include actual developement.  As in, would EA/Bioware be forbidden to even WORK on porting a product until certain criteria are met?  Or would it just be considered faux pas to do so?

As far as perks go, what kind of insentives does Sony/Microsoft/Nintendo, whoever give to a developer/publisher for these kinds of deals?  Developement support above and beyond the norm?  Maybe free advertisements, paying for a slot at E3 or some such?  If I was a developer, the deal would have to be damn good to forgo sales on an entire platform-even if it was just for a year or so (assuming I had the resources to do it in the first place).  From a publishers standpoint, I imagine a split release would be hell for the promo department.  (Part of the reason I totally understand the decision to hold off on the release of DA:O, even thought the PC version was done way early-did'nt like it, but understand it completely). 

These questions are on properties not wholly owned or licensed by a particular platform maker of course.

Guess the PS3 announcement got me thinking about it-And for whatever reason I'm interested in how one of my favorite hobbies (electronic entertainment/games) works behind the scenes. 

#2
gi0m

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Now, Mass effect 3, EXCLUSIVELY for any gaming machines! haha too bad car owners!