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Will DA2's current marketing campaign appeal at all to new female players.


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#1
tpryan01

tpryan01
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One problem I had with the marketing of DAO and ME and ME2 was that until I was forwarded an article by a male (months after the game came out)  I didn't know about the rich interactivity or the ability to play as a female. 

I understand that it is mentioned in articles about the game, but in all marketing materials the featured character is male as it has been in ME, ME2, DA:O and DA:O-A.

To be clear this thread is not about what  female Hawke will look like. 
For that please go here 

I am only concerned in how more NEW female gamers can be brought into the game.

This is a thread about marketing, not accusations of offense.

Have you tried showing any of the DA2 marketing materials to female gamers not familiar with DA:O?

What was their response?


UPDATE 8/26/2010: This article came out in GameSpy today. The question of this thread is supposed to be "does the campaign appeal to new female players" not "should the campaign appeal to new female players" but since a lot of the posts are straying towards "should" I thought it might be a good idea to note this:

Study: Playable Character Gender Does Not Impact Sales
http://www.gamespy.c.../1116228p1.html

Note that the company that did this study boasts EA as a client
http://www.eedar.com...ut/Default.aspx

Modifié par tpryan01, 27 août 2010 - 09:19 .


#2
David Gaider

David Gaider
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Please kindly tone down the rhetoric in here, and stop the insults altogether.



If you have issues with another poster, PM Victor. If you wish to discuss definitions and things that don't relate to DA2 specifically, go to Off Topic. If this thread goes any further down this line, we'll simply close it down-- and those who are being intentionally disruptive will be banned.



Your opinions are not such precious little gems that you can fling them at people and pretend it's not poop, okay? ;)

#3
Stanley Woo

Stanley Woo
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Shadow_broker wrote...
Female protaginist rarley work in mainstream media outside of chick flicks and Chick lit (books)

Tomb Raider, Bloodrayne, Resident Evil, Nancy Drew, Veronica Mars, Buffy the Vampire Slayer, Honor Harrington, Temperance Brennan, Birds of Prey, Sanctuary, Scream, Aliens, Victoria Nelson, Twilight, The Seven Sisters, Girl Genius, Danger Girl.

And that's just stuff I can think of off the top of my head. Looks like i've got comic books, movies, video games, science-fiction, fantasy, and television in there. tell me again how these femaleprotagonists "rarely work in mainstream media," because I'm just not seeing your point.

Modifié par Stanley Woo, 17 septembre 2010 - 05:05 .