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Will DA2's current marketing campaign appeal at all to new female players.


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#401
RobotNixon

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namedforthemoon wrote...

RobotNixon wrote...

namedforthemoon wrote...

Why thank you. I bought you a G-string that matches your apron. Wear it tonight?


...Chafing.


Yes. Lots of chafing. :o


:o

Modifié par RobotNixon, 23 août 2010 - 08:22 .


#402
AlexXIV

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Arrtis wrote...

Seventh H3ll wrote...

RobotNixon wrote...

The Japanese lack "souls".

I have the "statistics" to prove it.


Did you happen to find these statistics on th internet? Cuz, you know, only lies can be found on the internet.

If your half japanese do you have a soul?Or just half a soul?


You are assuming of course that non-japanese do have a soul. I'd be surprised if anyone could prove that any living being does have a soul, ever. Because ... well ... that's religion, not science.

#403
RobotNixon

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AlexXIV wrote...
You are assuming of course that non-japanese do have a soul. I'd be surprised if anyone could prove that any living being does have a soul, ever. Because ... well ... that's religion, not science.


Well, I'm out before this gets ugly.

Time to go sleep on the kitchen floor...

Modifié par RobotNixon, 23 août 2010 - 08:27 .


#404
MacMichael

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RobotNixon wrote...

There isn't enough sandwich making in Mass Effect.

I want one of my female squadmates to make me a sandwich.


You know, back in my day, our party members didn't just make us sandwiches, they could bake the bread.  Oh Ultima, how I miss you.

#405
Guest_Puddi III_*

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RobotNixon wrote...

I've always found playing extremely violent video games relaxing.


Hm, that reminds me of a certain mod to Half-Life, but I'm afraid to link the youtube video for fear of being shunned as a full-on sociopath. It's pretty crazy.

#406
B3taMaxxx

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What's the percentage of 'female' gamers?

I don't mean to be insenstitive, but money is money.


 Simple economics will ALWAYS lead you to a 'base'.

Modifié par B3taMaxxx, 23 août 2010 - 09:04 .


#407
Guest_JoePinasi1989_*

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B3taMaxxx wrote...

What's the percentage of 'female' gamers?

I don't mean to be insenstitive, but money is money.


 Simple economics will ALWAYS lead you to a 'base'.


World wide I think it's 33.6%.

#408
Mubar

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tpryan01 wrote...

Except they failed to do so with ME2, ME, DA:O or DA:O-A though I think the trailer for TOR is amazing for appealing to females.



Just because its feature a female Posted Image and not because the sith in the trailers are walking tanks or the fact that the Clone Commander in Commander Shepards brother

#409
jazzy B 3

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Marketing outside of the present fanbase does seem to be aimed at the "frat boy" adrenaline junky market, what with the "fight like a spartan" slogans being bandied around. What may be more popular than they think is the "think like a general" concept. Years ago my sister was watching me play NWN saying how she could not imagine ever playing a game like that until I pressed the space-bar. This duality in the way the games bioware produces, allowing for both quick-thinking and action and studied examination of the battlefield is more appealing than is given credit for. Like the choice in genders it is a deal breaking choice for some people. If they don't know the choice is there (maybe they're not avid followers of games on the internet for example, imagine that if you can :-P) then all they see from current advertising is "adrenaline rush, smashing people in the face, explosions, woo, badassery" which is all good and true, but only half the story.



My sister got hooked on NWN after she discovered that you could pause the action and think about your next move. She was even more hooked on it when she discovered the ability to create completely personalized characters. She ended up getting the game and both expansions, but the thing that sold her was the tactical side to the combat. And it could create great advertising.



Picture a scene where two forces clash, explosions, the usual badassery with swords and spells and flying arrows and then everything stops, frozen in time. The camera moves through the field of battle, between flying objects, under falling bodies, through billowing fire, etc. A whispered command is made in a character's ear ("behind you" for example, or something) and as the action resumes it has big consequences. It's a terrible example, I know, but I hope it illustrates the cinematic potential.



My sister had not even considered getting dragon age until I told her that it was like NWN because all she ever saw were the TV adds. Action doesn't sell everyone.



Then there is the story and your impact on it. At least Mass Effect had advertising that suggested you had some kind of involvement in it, but I don't remember Dragonage receiving any, nor any that were "story-based". Different kinds of film have different kinds of advert. There's the adrenaline adverts for action and the funny ones for rom-com, etc. Dragonage is like two different genres rolled into one. It's a game of fighting and struggle, but it is also a game of diplomacy and relationships and love and so much more. Even Mass Effect 2 trumps it in this area, there they had characters describing their relationship with the protagonist.



I just feel that there's a lot of untapped potential in the advertising area for Dragonage.

#410
Altima Darkspells

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After a certain point, refusing to market to the female demographic becomes a self-fulfilling prophecy. After all, why bother getting into an industry where you're ignored or treated like a dirty little secret? If they don't want your money, other people will.



As for what minority females make up, it's estimated that female garmers represent twenty to forty percent of gaming. Not as small as some claim (I've seen people state that women only make up 5% of gaming, for example).



And that's with the game industry pretty much pretending that women don't exist, when it comes to marketing. Wonder what would happen if we were actually acknowledged...

#411
wwwwowwww

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Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?

#412
B3taMaxxx

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JoePinasi1989 wrote...

B3taMaxxx wrote...

What's the percentage of 'female' gamers?

I don't mean to be insenstitive, but money is money.


 Simple economics will ALWAYS lead you to a 'base'.


World wide I think it's 33.6%.


 So, while few, a dependable 'buying block'?

 I have no idea to what my immediate reaction would be had they portrayed a female lead. I've alwyas found women of great conviction interesting.  However, it seems to me that when a developer creates a female lead they come into it with a heavily apprehensive view. 'Do we or do we not do this, because of this'.


 Such things seem trivial when you can create your own character.

#413
B3taMaxxx

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wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?



 Self-reflection is always apparent.

#414
wwwwowwww

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B3taMaxxx wrote...

wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?



 Self-reflection is always apparent.


Sorry don't understand

#415
B3taMaxxx

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wwwwowwww wrote...

B3taMaxxx wrote...

wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?



 Self-reflection is always apparent.


Sorry don't understand



 'Self-reflection', or the 'apparent' part? Both terms are self evident.

 Males are portrayed more because there are more male players.

#416
GameBoyish

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Kinda funny how the most active Malaysians on the Bioware forums are pretty much all girls (Myself, Aimo and zahra). Malaysian boys/men are too immature to handle the epic storytelling of Bioware... Zahra told me her brother complained about "too much talking" in the game while all the guys I know around here know more about Counter Strike and other bash and kill games... Not that I enjoy seeing the Bioware games heavily marketed to the male market but I understand when Priestly said that their "main market" are still male... However Dungeon Siege marketed with a female character upfront so...



It just seems to me that when a game is being marketed to males, if they choose to put a female character upfront, she wears chainmail bikini... For once I would like to see a badassed babe that would get both the male and female markets' attention. Seth Godin says it's all about being a Purple Cow...

#417
Behindyounow

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The way I see it, Bioware can only target one audience. They do advertising for male Hawke and female Hawke, people will still whine because there isn't a black Hawke, or a gay Hawke, or a disabled Hawke being advertised.


#418
scootermcgaffin

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wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?

People like to see themselves represented in media, and that includes video games.

Modifié par scootermcgaffin, 23 août 2010 - 11:33 .


#419
wwwwowwww

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scootermcgaffin wrote...

wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?

People like to see themselves represented in media, and that includes video games.



lol ok, guess I'm in the minority then, because as is, the male Hawke in no way represents me.

Hey bioware, got any pudgy, balding middle aged married guys with a kid you can use for marketing? 

#420
SirGladiator

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Its not really an either-or thing, or at least it shouldn't be. There's no reason to limit it to one or the other. They've shown us the Male Hawke, they've let it be quite well known that you can play as a male character, there is no logical reason not to put a roughly equal amount of time and effort into showing off the Lady Hawke, and letting people know that you can also play as a female character.



Bioware tends to make games that appeal to everyone, and DA2 is a great example of that. However they are doing an amazingly poor job of letting people know that. Quite frankly the marketing of DA2 thus far highly suggests that there is no option to play as a female Hawke at all. You pretty much have to be a member of these forums, or some other type of REALLY bigtime Bioware fan, to know right now that this isn't a male-lead only game. There's just no excuse for that type of incredibly self-defeating marketing. Its not just women who like to play as female lead characters, men do too, so you're not even 'targeting male gamers' very effectively with this strategy, its just bad all the way around. The fact that you can play as a male or female lead means that everybody's happy no matter which way they prefer to play. That is a huge selling point for the game, one can only wonder how long it will take their marketing people to figure out what is so obvious to everybody else.

#421
wwwwowwww

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SirGladiator wrote...

Its not really an either-or thing, or at least it shouldn't be. There's no reason to limit it to one or the other. They've shown us the Male Hawke, they've let it be quite well known that you can play as a male character, there is no logical reason not to put a roughly equal amount of time and effort into showing off the Lady Hawke, and letting people know that you can also play as a female character.

Bioware tends to make games that appeal to everyone, and DA2 is a great example of that. However they are doing an amazingly poor job of letting people know that. Quite frankly the marketing of DA2 thus far highly suggests that there is no option to play as a female Hawke at all. You pretty much have to be a member of these forums, or some other type of REALLY bigtime Bioware fan, to know right now that this isn't a male-lead only game. There's just no excuse for that type of incredibly self-defeating marketing. Its not just women who like to play as female lead characters, men do too, so you're not even 'targeting male gamers' very effectively with this strategy, its just bad all the way around. The fact that you can play as a male or female lead means that everybody's happy no matter which way they prefer to play. That is a huge selling point for the game, one can only wonder how long it will take their marketing people to figure out what is so obvious to everybody else.


Well every article I've read has mentioned you can play a female. However, the marketing for this game has barely even begun, surely not even long enough to say it's doing a poor job.  Honestly though is playing a female a make or break deal for the game?
I saw earlier someone complain that because it wasn't marketed in DA:O you could play female they had no clue and played through first before finding out you could play female from the forums? Seriously, the big male/female gender signs don't give that away? 

#422
tpryan01

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B3taMaxxx wrote...

What's the percentage of 'female' gamers?

I don't mean to be insenstitive, but money is money.


 Simple economics will ALWAYS lead you to a 'base'.


"Women outnumber men in online games, survey finds"
http://news.cnet.com..._3-6123172.html

Check out this World of Warcraft Statistic

"females ages
25 to 54, accounting for approximately 29 percent of total personal
computer game players. Males ages 25 to 54 account for the next largest
block at roughly 20 percent of all personal computer game players"

Source: http://blog.nielsen....040609_fnl1.pdf

according to ESA



"Of game purchasers, 52% are male and 48% are female."

http://www.theesa.co...ESA_EF_2009.pdf

that is pretty much =

and if you are arguing they are moms and saying fathers, uncles and grandpas don't buy presents
"WOMEN age 18 or older represent a significantly greater portion of the game-playing population (34%) than boys age 17 or younger (18%)."
Pretty much shows they are buing for themselves

here is another showing that for the target age group ofthis game there are far more feamlar players than male
http://www.nickyee.c...ives/000194.php

Until now there were few non MMORPG RPG games that made any attempt to apeal to females so I have to rely on MMO stats. 

#423
tpryan01

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wwwwowwww wrote...

Well every article I've read has mentioned you can play a female. However, the marketing for this game has barely even begun, surely not even long enough to say it's doing a poor job.  Honestly though is playing a female a make or break deal for the game?
I saw earlier someone complain that because it wasn't marketed in DA:O you could play female they had no clue and played through first before finding out you could play female from the forums? Seriously, the big male/female gender signs don't give that away? 


Right but would a majority of women have read the article if the ad turned them off?
Would a majority of women have bought the game if they didn't know you could play as ther own gender?

Modifié par tpryan01, 23 août 2010 - 12:37 .


#424
tpryan01

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Behindyounow wrote...

The way I see it, Bioware can only target one audience. They do advertising for male Hawke and female Hawke, people will still whine because there isn't a black Hawke, or a gay Hawke, or a disabled Hawke being advertised.


What? How about actually informing us about the game instead of a bland cinematic that in no way represents gameplay or tells us how awesomely unique the game is?

#425
jazzy B 3

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Behindyounow wrote...

The way I see it, Bioware can only target one audience. They do advertising for male Hawke and female Hawke, people will still whine because there isn't a black Hawke, or a gay Hawke, or a disabled Hawke being advertised.

I demand wheelchair Hawke and I want to have a special combat style based arround crutches!  Also this game is totally agist!  Where's the zimmer-frame weilding granny-hawke?