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Will DA2's current marketing campaign appeal at all to new female players.


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#426
Guest_simfamUP_*

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I just hope they make a special CGI trailer for the female version.

#427
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wwwwowwww wrote...
I saw earlier someone complain that because it wasn't marketed in DA:O you could play female they had no clue and played through first before finding out you could play female from the forums? Seriously, the big male/female gender signs don't give that away? 


Are you referring to the person who hadn't played Mass Effect until they were informed on this site they could play as female and then when out to buy the game? Does that sort of prove the whole point of this thread? How marketing the games towards a male audience ends up costing BioWare potential female buyers.

#428
SOLID_EVEREST

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I would say those statistics totally contradict my experience in online games. I only have a PS3, but I used to play Guild Wars (note that I've been playing games all my life for like 5+ hours a day). I mean it would be maybe 1 in 100 times logging in that I ever met a girl gamer (I even had one on my friend's list, but she was hardly ever on). I also had the rare experience of meeting a girl in Resistance: Fall of Man, but it was out of so many games I have entered. I would say that the gaming industry is still a male thing, but its trying to diversify. As for the statistics, I would have to ask more quesetions before accepting them as fact like the population size if small would give off a huge red light for me. I can understand the WoW thing, though because its more of a chatroom than an actual game. The games I want to see statistics about are the single player games not MMO's. Also, you can't interpret the male vs. female purchasers. I mean I've bought cigarettes for my grandpa, but that doesn't mean I smoke. I've also bought some feminen (or however you spell that) products for my girlfriend, but I sure as h*ll don't use them.

#429
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wwwwowwww wrote...

scootermcgaffin wrote...

wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?

People like to see themselves represented in media, and that includes video games.



lol ok, guess I'm in the minority then, because as is, the male Hawke in no way represents me.

Hey bioware, got any pudgy, balding middle aged married guys with a kid you can use for marketing? 


It's the archetype more than anything else. It's specifically designed to appeal to the male viewer (and more specifically the teen male.) 

#430
saruman31

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jln.francisco wrote...

wwwwowwww wrote...

scootermcgaffin wrote...

wwwwowwww wrote...

Curious, why does having a female lead market the game to females anymore than having a male lead? If you like the way the game looks and plays what's the big damn deal?

People like to see themselves represented in media, and that includes video games.



lol ok, guess I'm in the minority then, because as is, the male Hawke in no way represents me.

Hey bioware, got any pudgy, balding middle aged married guys with a kid you can use for marketing? 


It's the archetype more than anything else. It's specifically designed to appeal to the male viewer (and more specifically the teen male.) 


In no parallel universe would a married, middle aged bald guy be able to save the world.

#431
Sternchen

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Do you have think about, that women look at the awsome Hawke more, then to a Hawkess. Girls with big breasts and small clothes are only for men... so bioware has made for women the trailer.. Haha..

#432
GameBoyish

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Sternchen wrote...

Do you have think about, that women look at the awsome Hawke more, then to a Hawkess. Girls with big breasts and small clothes are only for men... so bioware has made for women the trailer.. Haha..


Wow:blink: I have never thought of it that way... Woot!

#433
tpryan01

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"Percentage of active gamers that are female (defined as playing at least one hour per week): 45%

Percentage of Nintendo Wii owners and of Sony Playstation Portable (PSP) owners that are female: 49% and 52%, respectively"



http://blog.nielsen....-sheet-2010.pdf




#434
Rogue Unit

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tpryan01 wrote...

"Percentage of active gamers that are female (defined as playing at least one hour per week): 45%
Percentage of Nintendo Wii owners and of Sony Playstation Portable (PSP) owners that are female: 49% and 52%, respectively"

http://blog.nielsen....-sheet-2010.pdf


I'm curious as to where these sites get their numbers. I'm not saying the information is wrong but I think it'd hard to get acurate numbers from surveys or whatever methods they use to get their estimates.

Modifié par Rogue Unit, 23 août 2010 - 02:52 .


#435
tpryan01

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It's Nielsen the guys who have been providing trusted market data since the 1930s

#436
Rogue Unit

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Fair enough.

#437
Behindyounow

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Who does it classify as gamers? People who play real games, quite often or people who have a game of Bejewelled and the like every now an again?

#438
Anarya

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Behindyounow wrote...

Who does it classify as gamers? People who play real games, quite often or people who have a game of Bejewelled and the like every now an again?


Both.

#439
tpryan01

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"real" games?

This is defined as 1 hour per week and could just as easily include Madden, Rock Band or Hello Kitty Island Adventure as any other game. I have shown MMORPG stats previously in the post that show more women are playing MMORPGs than men. I do not have stats on non mmo rpgs, but then few of them market at all to females leading the female mmo market to lean heavily on mmos

but the question is are you implying that the male demographic does not play bejeweled?

Modifié par tpryan01, 23 août 2010 - 03:51 .


#440
AlanC9

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So what percentage of people who would ever actually play DA2 are women? Anyone have even a guess?

#441
Dave of Canada

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Behindyounow wrote...

Who does it classify as gamers? People who play real games, quite often or people who have a game of Bejewelled and the like every now an again?


I'd say Bejewelled players aren't really gamers, more Casual gamers if anything. My 68 year old aunt plays Bejewelled, I wouldn't call her a gamer though because anything else would confuse her.

#442
tpryan01

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Well there are more women than men in the US over the age of 18 and under 65, more women purchse games htan men, and there is a lot of great female targeted gameplay in the game so I will go with slightly more than 50% of the possible audience is female if marketed correctly.




#443
Anarya

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AlanC9 wrote...

So what percentage of people who would ever actually play DA2 are women? Anyone have even a guess?


It's really impossible to answer that because it's a hypothetical. There are almost certainly more women out there who are unaware of what DA games are like who would love them if they gave them a try. I would be interested to know what the breakdown is of people who played Origins, though.

#444
Behindyounow

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tpryan01 wrote...

but the question is are you implying that the male demographic does not play bejeweled?



No. I am implying that the the percentage of female gamers is so high because it is counting stuff like Bejewelled, and the Sims and all that jazz. I'm not saying men don't play those games (Hell, I used to play the Sims back in the day).

If it only counted things like RPG, FPS, RTS and not Wii shovelware and casual games, then I guess the percentage would be more skewed towards men.

#445
tpryan01

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um I would say the percentage of males is so high from games like madden

#446
tpryan01

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DAO is not an FPS it is an RPG 

I have given MMO RPG stats stating there were more female WoW players. I would say that covered it

Modifié par tpryan01, 23 août 2010 - 04:00 .


#447
Anarya

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Behindyounow wrote...

tpryan01 wrote...

but the question is are you implying that the male demographic does not play bejeweled?



No. I am implying that the the percentage of female gamers is so high because it is counting stuff like Bejewelled, and the Sims and all that jazz. I'm not saying men don't play those games (Hell, I used to play the Sims back in the day).

If it only counted things like RPG, FPS, RTS and not Wii shovelware and casual games, then I guess the percentage would be more skewed towards men.


You know, the gender breakdown at gaming/pop culture cons is usually around 60/40 men to women. So yes, there are plenty of women into super nerdy crap and not just Solitaire or Bejewelled. Again, men are still the majority but women are a significant segment of the audience. 40% is a huge part of your potential customer pool to be ignoring.

#448
Behindyounow

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tpryan01 wrote...



DAO is not an FPS it is an RPG 

I have given MMO RPG stats stating there were more female WoW players. I would say that covered it


MMORPGs are not RPGs. There is a vast difference between crap like WoW, Guild Wars,TOR and games like Baldur's gate, KOTOR and Dragon age.

I don't see why you keep bringing up that theres more women in MMORPGs. Its a different genre.

#449
Daur

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No.

#450
tpryan01

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But there is nothing outside of biowarer games that are anything like bioware games when it comes to appeal for women. WoW is really the closest thing you have. Even Fallout 3 has a completely different gameplay.

My 68 year old aunt plays Bejewelled, I wouldn't call her a gamer though because anything else would confuse her.


Well my 62 year old mother, who does not play combat rpgs, heard me talk about DAO and decided she wanted to play. After a 2 minute explanation on the concept of tanking strategy she shooed me away. She defeated the archdemon and went on to play Awakenings and almost all of the addons. She's now reading game informer and is excited about mage finnishing moves.
I got a few complaint calls about how dare Sten stand up to her like that, but it was fascinating at how easy it was for her to lose herself in this game. The game is very good for any woman of any age.

If someone wants to play a game they will learn it nomatter what their age.

I know these are both anecdotes, but it seems such a waste to not market a game that provides such a great experience for a female player to female players. 

Modifié par tpryan01, 23 août 2010 - 05:57 .