1507 réponses à ce sujet

[Chris Priestly]

tpryan01 wrote...

except that was the actual cnet title I was quoting and now you are not longer quoting the title but changing it.
 

Oops, you are absolutely right. I ignored the title and focussed on the subtitle. Sorry.

However, the subtitle does more accurately explain the article you are quoting. Dragon Age 2 is not an online game.

[Vaeliorin]

Do people really not do any research? As soon as I see a game that I think looks interesting, I hit up the internet, and look at websites/forums to see what I can learn about the game. I don't expect to get any real information out of marketing, as marketing isn't about telling you anything about the game, it's about making you want to buy the game (yes, there is a difference.)



Honestly, I have no problem with (and would actually encourage) more incorporation of LadyHawke into the marketing...but I have no idea how anyone who was at all interested in the genre wouldn't take the 5 minutes to check out the website and get some more information about the game before writing it off.

[Dhiro]

tpryan01 wrote...

"It's not as if people have to know that they can play as their own gender to want to play a game."
-Collider

"My brother a final fantasy fan refused to play it due to the main character being a female. He said he cant relate to a female."
-Apollo Starflare

Considering the first phrase tone, I can't say the poster mean something bad.

About Apollo Starflare's brother, there's a lot of people that think this way, but there's also people who doesn't. I can't say I see the point.

However, I'm pretty sure I misundertanted the entire post, so... sorry

[Gaxhung]

I think they did, in Sacred Ashes trailer, there are 2 ladies being totally kick ass. The fact taht they didn't have huuuuge boobs and butts or wasn't any sort of damsel in distress is evidence they weren't designed for males, strictly speaking.



Also, Morrigan shows a lot of skin elsewhere, but in that trailer, she is very conservatively dressed.

[hexaligned]

Dave of Canada wrote...

tpryan01 wrote...

"Women outnumber men in online games, survey finds"

http://news.cnet.com..._3-6123172.html

you can argue the merits of this Nielsen survey, but the fact is we are far more common than marketers will acknowledge.

Farmville is an online game, popular amongst housewives and young women. Were they included in the survey? It would skewer it heavily.

Zombie Jeebus, promise me it will not be mentioned again.  I can't tell you how many hours of my life have been wasted having to hear...nvm

On topic though, if there is one thing EA knows and does well, it's marketing.  All the gush threads over Hawke from female posters on this site should be proof enough it appeals to them.  So if that's your main concern, then fear not.  If you persoanlly just feel females should be represented equally in the marketing, that's understandable, but I don't know if I agree that a canon female PC in trailers would draw any more women in.  

[Apollo Starflare]

I'd love to see a return to the montage art design of Bioware's games (ala JE or KotOR). It sounds random, but I feel that it's eye catching, people can relate to it thanks to big hits like Star Wars and Lord of the Rings which have both used it in their marketing, and it would make it possible to throw examples of both female and male protagonists on the box without it appearing overly confusing or strange.

That said the more I think about JE the more I realise they were probably able to use a broader marketing campain for it due to each protagonist being a seperate person. All their other games have had the pc being given one specific name, even DAO had you called 'the Warden' before anything else.

Uninformed person looking at box: So who's that?
Informed friend: That's Hawke.
Uninformed person: Oh right. So is that his love interest or something?
Informed friend: Er, actually that's Hawke as well.
Uninformed person: @_@

Although I do think that this doesn't apply as much to other marketing material such as the back of the box, where it can be easily remedied with a bullet point saying 'Create your own hero!" etc.

Edit: Er, Dhiro I don't have a brother! That was the poster I was quoting.

Edit 2: I can see why you got confused, OP attributed a quote to me that wasn't my own.

Modifié par Apollo Starflare, 23 août 2010 - 05:05 .

[Saibh]

Gaxhung wrote...

I think they did, in Sacred Ashes trailer, there are 2 ladies being totally kick ass. The fact taht they didn't have huuuuge boobs and butts or wasn't any sort of damsel in distress is evidence they weren't designed for males, strictly speaking.

Also, Morrigan shows a lot of skin elsewhere, but in that trailer, she is very conservatively dressed.

I think that had more to do with the weather outside, more than anything. I will point out that I believe they were included because they brought female sex appeal to the table. Morrigan is also the "face" of DAO. They weren't overly sexualized, so I was completely fine with that, but I imagine that's the reason they used Leliana and not, say, Zevran.

[Riona45]

Vaeliorin wrote...

Do people really not do any research?

Many people apparently don't.  If they all did, we wouldn't keep seeing questions like, "So, is Hawke going to be Morrigan's godbaby?"  and so forth.

[Dhiro]

jln.francisco wrote...

Apollo Starflare wrote...

Arttis wrote...

Want a woman on the cover make it eye candy.
The only reason Final fantasy could get away with it is a large loyal fan base and 20+ years of making final fantasy.
Also It reduced their sales.
My brother a final fantasy fan refused to play it due to the main character being a female.
He said he cant relate to a female.
From a guy who bought up most console final fantasies.
7-10 and 12.

That's actually an interesting comparison. Lightning is a surprisingly (and refreshingly) un sexualised female protagonist afterall, yet the FF series is basically a bankable hit from the get go, perhaps it's an indicator that successful series are more likely to challenge the status quo though. Yet as you point out 13 is far from their most successful game as far as I am aware. 

Largely because it sucked.

Sorry  for the off topic. Just really hated that game.

I'll get a little off-topic here, but I agree with jln.francisco. Final Fantasy XIII was... rather unpleasant. In other hand, VI was one of the best FF game I ever played, and the protagonist was Terra, a female.

Again, I'm really sorry for the off-topic.

[tpryan01]

Check out this World of Warcraft Statistic



"females ages 25 to 54, accounting for approximately 29 percent of total personal computer game players. Males ages 25 to 54 account for the next largest block at roughly 20 percent of all personal computer game players"



Source: http://blog.nielsen....040609_fnl1.pdf

[Collider]

tpryan01 wrote...

"It's not as if people have to know that they can play as their own gender to want to play a game."
-Collider

"My brother a final fantasy fan refused to play it due to the main character being a female. He said he cant relate to a female."
-Apollo Starflare

Apparently all people are the same now. News to me.

[Apollo Starflare]

Saibh wrote...

Gaxhung wrote...

I think they did, in Sacred Ashes trailer, there are 2 ladies being totally kick ass. The fact taht they didn't have huuuuge boobs and butts or wasn't any sort of damsel in distress is evidence they weren't designed for males, strictly speaking.

Also, Morrigan shows a lot of skin elsewhere, but in that trailer, she is very conservatively dressed.

I think that had more to do with the weather outside, more than anything. I will point out that I believe they were included because they brought female sex appeal to the table. Morrigan is also the "face" of DAO. They weren't overly sexualized, so I was completely fine with that, but I imagine that's the reason they used Leliana and not, say, Zevran.

This is a good point, I found similarly Bastila was the 'face' of KotOR for the most part.

[Arttis]

Best way to advertise a multi gendered game is seems is to not advertise the main character.

Make them read the back of the game to get the whole story as you fill them in on the options.

[Vaeliorin]

jln.francisco wrote...

Vaeliorin wrote...
Honestly, I have no problem with (and would actually encourage) more incorporation of LadyHawke into the marketing...but I have no idea how anyone who was at all interested in the genre wouldn't take the 5 minutes to check out the website and get some more information about the game before writing it off.

You can't fault anyone for this.

I can, and will.

Ads are still seen as a informative (why? God hates us or something) and people will base their feelings for a game on that first ad they see. If that ad fails to make them interested in the game period, they won't look any further into it.

I know Bioware probably wouldn't agree, but I could stand to not have people who take ads at face value and think they're truly representative of a product playing the games I'm interested in.

[Dhiro]

Apollo Starflare wrote...

I'd love to see a return to the montage art design of Bioware's games (ala JE or KotOR). It sounds random, but I feel that it's eye catching, people can relate to it thanks to big hits like Star Wars and Lord of the Rings which have both used it in their marketing, and it would make it possible to throw examples of both female and male protagonists on the box without it appearing overly confusing or strange.

That said the more I think about JE the more I realise they were probably able to use a broader marketing campain for it due to each protagonist being a seperate person. All their other games have had the pc being given one specific name, even DAO had you called 'the Warden' before anything else.

Uninformed person looking at box: So who's that?
Informed friend: That's Hawke.
Uninformed person: Oh right. So is that his love interest or something?
Informed friend: Er, actually that's Hawke as well.
Uninformed person: @_@

Although I do think that this doesn't apply as much to other marketing material such as the back of the box, where it can be easily remedied with a bullet point saying 'Create your own hero!" etc.

Edit: Er, Dhiro I don't have a brother! That was the poster I was quoting.

Edit 2: I can see why you got confused, OP attributed a quote to me that wasn't my own.

If I said you have a brother you will have a brother! Now go eat your Nutella!

(Sorry, I got confused )

[Arttis]

I am often ignored but I will persist.
I claimed ot ahev a brother cause...I have one.

Modifié par Arttis, 23 août 2010 - 05:08 .

[tpryan01]

that is a good point Arttis

Modifié par tpryan01, 23 août 2010 - 05:10 .

[BW326]

tpryan01 wrote... 

I am only concerned in how more NEW female gamers can be brought into the game.

Have you tried showing any of the DA2 marketing materials to female gamers not familiar with DA:O?

What was their response?

If that is your concern then run out and tell every single girl you know that is interested in video games about the game. Then wait for their feedback. 

I know when I find a game I like I usually tell all of my gamer friends IRL.

Word of mouth marketing is very effective, specifically in a very specialised interest such as RPG gaming.

[Arttis]

I am too lazy to explain best ignore.

[Arttis]

The back of the fully armored warrior...so they cant tell its male or female armor...since you know they judge these things.

[tpryan01]

I only have about 300 Facebook friends and less than half of them are female... so I try my best to inform them, but that may not be enough to move the needle ;-)