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Will DA2's current marketing campaign appeal at all to new female players.


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#726
Arrtis

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Riona45 wrote...

Arrtis wrote...

tpryan01 wrote...

Oh wait you are saying that it is ok for you to act like a fool because some other game has worse fools?

Are you basically confessing your own sins?

Your sounding a bit hostile...Lets calm down.


And you're sounding a bit condescending.

Lets try not to derail this.
THank you.

#727
wwwwowwww

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Hey honestly I hope to see the Fem Hawke, 9x out of 10 I play a female character anyways, maybe that's why I just do get the issue here. I always just assume I can play a female until prove otherwise. Naive I guess

#728
Ziggy

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Arrtis wrote...

Em23 wrote...

Hattie wrote...
Why do so many people seem to be arguing that advertising is a waste of time and money?
It's really quite odd...

Arrtis wrote...
Most advertising of games happen through word of mouth.
Or on the internet where you can figure out you can play as a woman.
Besides saying outright that you can play as a woman is likley to cause misunderstanding.
Advertising now doesnt say here YOU CAN PLAY AS A MAN.Would cause mixed messages if you did that with women.

wwwwowwww wrote...
I don't think it's a waste of money, but I do think it's a waste of money to make specific advertising for specific audiences other than your core audience. I mean take current advertising for household products, back in the day advertising was more towards the male audience, then the realized that women were the main ones doing the shopping for the home, so marketing was shifted to appeal to women and sales went through the roof. They aren't saying that men don't shop for household products or even that men don't use them, but instead they are marketing towards their core buyers that will bring in the most money for them.


The difference is that bioware can advertise with posters, screenshots, gameplay trailers, cinematic trailers, websites, etc etc they are not confined to a 30second tv add.
It would not be hard to make some of these with femHawke in it.
And, obviously, it needn't be so blatant as to state "YOU CAN PLAY AS A WOMAN!!" and the amount of money that gets spent on advertising would suggest that bioware doesn't agree with you that 'word of mouth' most effective.

THey can just show advertising with companions.
Bioware has already said they had plans for showing off fem hawke.
As an add?I do not know.

That's why this thread's title is a question about future intent. As of yet, they've merely mentioned she exists.

Modifié par Em23, 25 août 2010 - 03:18 .


#729
Riona45

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Arrtis wrote...

Lets try not to derail this.
THank you.


LOL!  I rest my case.

#730
Riona45

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wwwwowwww wrote...

Hey honestly I hope to see the Fem Hawke, 9x out of 10 I play a female character anyways, maybe that's why I just do get the issue here. I always just assume I can play a female until prove otherwise. Naive I guess


It's not "naive"--I take it you (like many of us) have been playing BW games for a long time.  It's just that many others out there aren't like us.

#731
tpryan01

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Hmmm why would someone think that they could only play as a fixed male protagonist?

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#732
Arrtis

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tpryan01 wrote...

Hmmm why would someone think that they could only play as a fixed male protagonist?

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Nothing there says you cannot play as a female.
Like the game do the research!

#733
tpryan01

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um the point is that assasins creed is a fixed character while DA2 does not have a fixed character.

This is like putting up a lemonade stand in your living room with the blinds shut and then when you only sell to your mom saying well if people were thirsty they should have known to come knock on my door.

Modifié par tpryan01, 25 août 2010 - 03:27 .


#734
Arrtis

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No its like selling a lemonade and setting up a stand and leaving the grape juice your also selling behind the lemonade.
If you investigate the area and ask you can find out.
WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.

Modifié par Arrtis, 25 août 2010 - 03:28 .


#735
Guest_jln.francisco_*

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Arrtis wrote...

No its like selling a lemonade and setting up a stand and leaving the grape juice your also selling behind the lemonade.
If you investigate the area and ask you can find out.


And how would you know there was grape juice in the first place if you were walking past the area and had no interest in purchasing lemonade?

#736
Guest_jln.francisco_*

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Arrtis wrote...

WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


With giant pictures of lemons on the side of 'drinks.'

#737
tpryan01

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[quote]Riona45 wrote...

I always just assume I can play a female until prove otherwise. Naive I guess[/quote]

[/quote]

because the choice to play as a female is soo common... wait

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#738
Arrtis

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jln.francisco wrote...

Arrtis wrote...

WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


With giant pictures of lemons on the side of 'drinks.'

or assorted fruits and people will still assume lemoade only.
If people are interested at all they will come.

#739
Arrtis

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[quote]tpryan01 wrote...

[quote]Riona45 wrote...

I always just assume I can play a female until prove otherwise. Naive I guess[/quote]

[/quote]

because the choice to play as a female is soo common... wait

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[/quote]
Wow 8 games....
Are you serious?

#740
tpryan01

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Arrtis wrote...

No its like selling a lemonade and setting up a stand and leaving the grape juice your also selling behind the lemonade.
If you investigate the area and ask you can find out.
WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


no see the lemonade and the grapd juice are the same product not different products...

but at any rate you lost all that money on the graoe juice... how does that make sense?

#741
Arrtis

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tpryan01 wrote...

Arrtis wrote...

No its like selling a lemonade and setting up a stand and leaving the grape juice your also selling behind the lemonade.
If you investigate the area and ask you can find out.
WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


no see the lemonade and the grapd juice are the same product not different products...

but at any rate you lost all that money on the graoe juice... how does that make sense?

Your not making sense to me now and I am good at translating non sense.

#742
Guest_jln.francisco_*

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Arrtis wrote...

jln.francisco wrote...

Arrtis wrote...

WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


With giant pictures of lemons on the side of 'drinks.'

or assorted fruits and people will still assume lemoade only.
If people are interested at all they will come.


In order to stay true to this analogy, it would have to be pictures of lemons alongside the sign saying drinks. What would the passerby think as he walked past the 'drink' stand? Now if they did have grapes and apples and oranges alongside the lemons on the sign, they'd be advertising the options they provide. Which is exactly what we'd like BioWare's marketing campaigns to do.

#743
Ziggy

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@ Arrtis

To be clear, you are saying there is no point in advertising because people who want whatever it is will find it on their own. Correct?

#744
The Edge

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You can play as a girl in Borderlands; because I recognized it, liked what I saw, and learned more about it and the several characters you can choose.



It's the players fault for limiting their choices based on what sex the protagonist is, IMO.

#745
tpryan01

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your analogy is flawed.



you invested the money in making the grape juice, made no effort to let people know you had it then assumed nobody must have wanted grape juice or that your customers weren't psychic enough to know to ask about the grape juice so it is there fault you lost money.



I think you made my case for me


#746
marquiseondore

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The thing is that the ability to play as a female in a Bioware game is not a novelty/gimmick that begins and stops at the Character Creator screen. NPCs react differently towards you. This is a wonderful selling point because I have yet to see this in a JRPG. This is one reason why this would be an attractive feature for a female gamer unfamiliar with WRPGs/RPGs or games in general.

Modifié par marquiseondore, 25 août 2010 - 03:41 .


#747
The Edge

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jln.francisco wrote...

Arrtis wrote...

jln.francisco wrote...

Arrtis wrote...

WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


With giant pictures of lemons on the side of 'drinks.'

or assorted fruits and people will still assume lemoade only.
If people are interested at all they will come.


In order to stay true to this analogy, it would have to be pictures of lemons alongside the sign saying drinks. What would the passerby think as he walked past the 'drink' stand? Now if they did have grapes and apples and oranges alongside the lemons on the sign, they'd be advertising the options they provide. Which is exactly what we'd like BioWare's marketing campaigns to do.


Sorry for this, but:

Image IPB

Mmmmm, sweet lemonade.... Image IPB

#748
tpryan01

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Arrtis wrote...

tpryan01 wrote...

Hmmm why would someone think that they could only play as a fixed male protagonist?

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Nothing there says you cannot play as a female.


? They are extremely similar and it is pretty common knowledge the main character of AC2 is fixed.

#749
Guest_jln.francisco_*

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The Edge wrote...

jln.francisco wrote...

Arrtis wrote...

jln.francisco wrote...

Arrtis wrote...

WHat you seem to assume many women do is see the lemonade from afar and think thats it.
While the sign says selling drinks.


With giant pictures of lemons on the side of 'drinks.'

or assorted fruits and people will still assume lemoade only.
If people are interested at all they will come.


In order to stay true to this analogy, it would have to be pictures of lemons alongside the sign saying drinks. What would the passerby think as he walked past the 'drink' stand? Now if they did have grapes and apples and oranges alongside the lemons on the sign, they'd be advertising the options they provide. Which is exactly what we'd like BioWare's marketing campaigns to do.


Sorry for this, but:

Image IPB

Mmmmm, sweet lemonade.... Image IPB


Yeah, sweet lemonade!

#750
Arrtis

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Em23 wrote...

@ Arrtis
To be clear, you are saying there is no point in advertising because people who want whatever it is will find it on their own. Correct?

No point of going over all the little options such as you can play as male or female.
A lemoade stand wont advertise get your cups in pink or blue.