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Will DA2's current marketing campaign appeal at all to new female players.


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#1126
marquiseondore

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tpryan01 wrote...

Retracted this one:

It was getting the thread off topic. I suppose starting a debate on the virtues of certain summer films was a poor choice to open up. 




Pretty much.  Any direction Hollywood decides now has little bearing on films being released presently.  If they do cut back on creating strong female leads we might not see the ramifications for a least a few years.

#1127
Daur

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Arrtis wrote...

Your jumping all over the place.
Well we will see.
Arguing with us and saying this here and that over there had women in it and was successful does not say much....
Alice in wonder land
family film
had high quality graphics
was in 3d i believe
sequel of the older alice in wonder land
those things are what most likley made it successful in my mind.

actually it was thanks to japanese sales of tickets to alice in wonderland that placed the movie in the "over one billion dollars!!1!!" club concerning sales.

they bought up tickets due to depp being so much like an idol over there

the film was successful due to depp's appearance and tim burton's reputation NOT because a woman was the lead (which could be argued as some people could see depp being the lead) Posted Image

#1128
Wakara Pezi

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nefand wrote...

The trailers appeal to me more when they feature strong female characters, but since I'm a female gamer that's what I look for.

I can appreciate the CGI eye candy as well as the next nerd, but ultimately what's going to get me to fork over my disposable income come street date is whether or not I can play the game with a female PC that doesn't look bad or have poorly constructed animations.

That is my preference as a female gamer.  If Bioware, or any other game company, wants to part me with my money then they will have to pay attention to these details or they will fail [to part me with my money].  It's that simple.

I really don't care how good a game is otherwise; if I can't gen a female PC, then I'm not interested, period.  I'll hit the wiki for the storyline.  I've shelled out cash to build a custom system capable of playing any game out there, and we have a 20 mb pipe to support the family habit, so it's certaintly not a lack of interest in games... Just a demand from me, as a consumer, for the option of female playable characters.

So to that end, it would be all kinds of nice to see some marketing in my direction as well. 

There's really a bigger social argument here, which is the idea that women don't need to be marketed to by game companies, or that women should just settle for "researching" a game and not get so perturbed when the ad campaign doesn't attempt to catch their interests because, hey, it's a male dominated industry and that's just how it is and we chicks need to lrn2cope.

For that line of thinking to even be considered acceptable is, in and of itself, an indication that the issue being raised is not being considered thoughtfully.


I agree with ya. Posted Image

#1129
tpryan01

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great article over on greywardens

http://greywardens.c...d-dragon-age-2/ 

#1130
Ziggy

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tpryan01 wrote...
great article over on greywardens
http://greywardens.c...d-dragon-age-2/ 

That pretty much says it all.
Thanks for posting!

#1131
Vandrayke

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marquiseondore wrote...

tpryan01 wrote...

Retracted this one:

It was getting the thread off topic. I suppose starting a debate on the virtues of certain summer films was a poor choice to open up. 




Pretty much.  Any direction Hollywood decides now has little bearing on films being released presently.  If they do cut back on creating strong female leads we might not see the ramifications for a least a few years.


I didn't just make up the information, and I don't really have an opinion other than that the information is interesting.  Here's an example of the kind of article I was seeing, if you're interested.  There are a lot more out there :)

http://www.washingto...ST2009102204685

#1132
tpryan01

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Vandrayke wrote...

marquiseondore wrote...

tpryan01 wrote...

Retracted this one:

It was getting the thread off topic. I suppose starting a debate on the virtues of certain summer films was a poor choice to open up. 




Pretty much.  Any direction Hollywood decides now has little bearing on films being released presently.  If they do cut back on creating strong female leads we might not see the ramifications for a least a few years.


I didn't just make up the information, and I don't really have an opinion other than that the information is interesting.  Here's an example of the kind of article I was seeing, if you're interested.  There are a lot more out there :)

http://www.washingto...ST2009102204685






But then I love the article title ;-)

"Where did Hollywood's heroines go? Today's films depict women as desperate, pathetic and frigid (but then men make them!)"

#1133
Vandrayke

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Also interesting, and pretty funny:



"Why strong female characters are bad for women"

http://www.overthink...-bad-for-women/

#1134
Scars Unseen

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Mildly relevant.


#1135
Bryy_Miller

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tpryan01 wrote...

I wish a Bioware rep would come say something about the theory behind the US packaging of DAO, ME, ME2 and DA2

Are they designed to invoke other games?

Is their reasoning behind leaving out a gameplay description?


were there other designs that were ruled out?


Mark Laidlaw himself came in here and said that we'd see Lady Hawke, and you blew him off.

#1136
tpryan01

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No I didn't we've repeated the quote several times



Mike Laidlaw wrote...



We will show her eventually. I don't have a firm timeline, but we well.

And she is -hot-.




Is there another quote I am missing?


#1137
Bryy_Miller

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tpryan01 wrote...

No I didn't we've repeated the quote several times

Mike Laidlaw wrote...

We will show her eventually. I don't have a firm timeline, but we well.
And she is -hot-.


Is there another quote I am missing?


First of all:

Chris Priestly wrote...

I edited the title for you as you omited a key element in trying to support your arguement. While the percentage population of online gaming audence may be growing or higher, the audence for our games is still predominantly male. This does not mean the female gamer, or again, the male gamer who prefers to play a female character is less important, but it should in part explain why some marketing campaigns are targetted as they are.

As I said in another thread, BioWare always has and continues to greatly support and value our female gaming audience. I hope in the (roughly) 8 months between now and launch female gamers find materials in our marketing that they enjoy. :)

:devil:


This is your answer. 

As for the Laidlaw quote, it was not a direct blow-off, but when Alan brought it up again, you wrote this:

tpryan01 wrote...

Just because we will "see" Female Hawke doesn't mean it will be easily found by non bioware fans.

Mention of female Shepard is burried even on the mass effect site. 

http://masseffect.bioware.com

I suppose we will have to wait and see what "see" means.

But the current marketing does seem to be following the Mass Effect model.


So what, exactly, are you looking for? Do you seriously want a dev to come out and say "you're right, it was wrong of us, we're males, you see". I can bet that any answer the devs give will just lead to more questions, because this is not a topic. This is just you wanting vindication for what you feel is wrong.
Because:

tpryan01 wrote...

Bryy_Miller wrote...

One last thing from me: if the OP thinks the BioWare forums are sexist, then I'd invite them to post this same thread in the Witcher forums.


Stop putting words in my mouth. 


This thread is about the lack of representation for women. You made another thread saying that you think the mods want to shut down the "uppity women". Yet you say that you are not calling BioWare forums sexist?

As I've said before, I play female most of the time. I write female protagonists in 90% of my work. I, do not get me wrong, definitely think that women need more representation in video game media. But I just can't get behind someone shouting into a megaphone that something is bad. Especially after they've proven that all they want to do is shout.

#1138
Bryy_Miller

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This is lovely, I just spent 30 minutes on a reply, full of quotes and everything, and the forums screw up.

#1139
Saibh

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Bryy_Miller wrote...

This is lovely, I just spent 30 minutes on a reply, full of quotes and everything, and the forums screw up.


...Pretty sure I see some quotes up there, Bryy. :D

#1140
tpryan01

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Bryy_Miller wrote...

As I've said before, I play female most of the time. I write female protagonists in 90% of my work. I, do not get me wrong, definitely think that women need more representation in video game media. But I just can't get behind someone shouting into a megaphone that something is bad. Especially after they've proven that all they want to do is shout.


Since your problem is obviously with me and not the subject at hand.

Consider me properly chastised. 

I am sorry.

In my second thread I overreacted to things said in private to me and I apologize to the entire community and I will attempt to be less easily offended from now on.

I hope you accept my apology and let this thread be about the issues and not my indiscretion

In case readers do not remember this is the quote to which he is referring

I believe the changed thread that was closed was neutered and redirected to a fan art thread to quiet down us uppity women.


A the time it was how I felt based on things that were said to me. I now feel that I overreacted.

Modifié par tpryan01, 26 août 2010 - 07:17 .


#1141
Bryy_Miller

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tpryan01 wrote...

Since your problem is obviously with me and not the subject at hand.

Consider me properly chastised. 


No, it's not about you. It's about this thread you've made, not about you personally. I have already said that I would never try to "eMind Read", as it is lame and stupid. I am also not trying to "chastise" anyone and I apologize if I have offended you.

Modifié par Bryy_Miller, 26 août 2010 - 07:18 .


#1142
tpryan01

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please explain exactly what about the thread is offensive to you so I can fix it.

Is it the title? Can we work together to come up with a less offensive one? I tried to make it as inoffensive as possible and I didn't mean to accuse people with it. that was the purpose of the new thread.

Modifié par tpryan01, 26 août 2010 - 07:30 .


#1143
Bryy_Miller

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I'd rather someone else with a bigger investment in this thread get into what is offensive and what is not. I just, personally, see it going in a big circle of asking for a response, getting a response, a bunch of people from both sides throwing out blanket statements, and rinse and repeat.

#1144
tpryan01

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What I see is a lot of emotion that may be misplaced due to my 2nd post.



I think SteveGarbage summed it up in a way I haven't been able to



"So why has BioWare in its latest titles chosen to go male? Mass Effect was marketed with a male Commander Shepard, Dragon Age: Origins’ trailer, Sacred Ashes, featured a male Warden and Dragon Age 2′s been nothing but the bearded-male Hawke. Although each of the game at least offers players the option to customize their gender and appearances, why can’t a company that prides itself on giving players agency to make choices and not demand canon widen its scope and release promotional materials featuring both genders?



The easy answer is that doing it both ways means more design work. But compared to the benefit that the company could get from more satisfied female gamers, which likely make up around 40 percent of its market, couldn’t that little extra work go a long way, not only toward a more contented fanbase but toward promoting gender equality in games themselves?"



http://greywardens.c...d-dragon-age-2/



Nobody wants to fight we only want to express our concern








#1145
marquiseondore

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Bryy_Miller wrote...

I'd rather someone else with a bigger investment in this thread get into what is offensive and what is not. I just, personally, see it going in a big circle of asking for a response, getting a response, a bunch of people from both sides throwing out blanket statements, and rinse and repeat.


I for one think that a marketing campaign should be inclusive of more women and not just one that is exclusive to only that market.  I also would love to see more suggestions on how this could be achieved. :)

#1146
Mehow_pwn

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Wait.. so this thread is suppose to give a reason why bioware should start showing "Women" warden/hawke?   well not that I have a problem with that.. but I find it weird.. because the next thing they will do it turn dragon age into less brutal game.. and social friendly/pink or something like that

Modifié par Mehow_pwn, 26 août 2010 - 07:38 .


#1147
tpryan01

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Mehow_pwn wrote...

Wait.. so this thread is suppose to give a reason why bioware should start showing "Women" warden/hawke?   well not that I have a problem with that.. but I find it weird.. because the next thing they will do it turn dragon age into less brutal game.. and social friendly/pink or something like that


I have to ask you if  this is said with sarcasm or not?

#1148
Mehow_pwn

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tpryan01 wrote...

Mehow_pwn wrote...

Wait.. so this thread is suppose to give a reason why bioware should start showing "Women" warden/hawke?   well not that I have a problem with that.. but I find it weird.. because the next thing they will do it turn dragon age into less brutal game.. and social friendly/pink or something like that


I have to ask you if  this is said with sarcasm or not?


Yeah the last part ,but the firs nope... altho I most say in Europe female gamers do exist ,but only in browser games.. no offence:whistle: and mostly social games or sims

Modifié par Mehow_pwn, 26 août 2010 - 07:50 .


#1149
tpryan01

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The brutal part? Women as a gender are really brutal. There may be some people who like to go on Fox news and make fools of themselves. But then there are others who enjoy shows like Spartacus and True Blood. I don't think anyone is asking for less butt kicking.

#1150
Mehow_pwn

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tpryan01 wrote...

The brutal part? Women as a gender are really brutal. There may be some people who like to go on Fox news and make fools of themselves. But then there are others who enjoy shows like Spartacus and True Blood. I don't think anyone is asking for less butt kicking.


That must be in America.. or least where you live because this isn't like this in Norway ,however sweden does have some :)


As for the brutal part.. I meant really brutal.. not the "Awesome brutal" like "saw" brutal

Modifié par Mehow_pwn, 26 août 2010 - 07:54 .