Erode_The_Soul wrote...
I've read about 35 pages into this thing, but stopped because the bickering going back and forth here is mind-numbing, so forgive me if this is just a rehash.
I'm a gamer who is also female, and I was attracted to Dragon Age because it was made by Bioware. For me, throwing LadyHawke out there as their iconic Hawke would be beneficial in way other than attracting my demographic to their game. The advertisements I remember seeing for DA were very ho-hum, but it didn't have anything really to do with the gender of the PC. For me, everything about the adverts (at least on television) seemed generic and done before.
What could set them apart from this is allowing their iconic character to be female; one that is tasteful and strong and just as badass as her male counterpart. Think, how rare is it these days to see a lady warrior grace the cover of a game with something other than breasts, hips and pouty lips to entice horny gamers to buy it? Bioware is more than capable of creating a female PC that breaks that mold, why not show her off? I'd be very interested in a game that depicted a strong female warrior, fully clothed and kicking ass, rather than shaking hers for the males (PCs or otherwise) amusement.
I couldn't agree more.
My main point is that fans of Bioware are LIFE LONG fans. After I played through Knights of the Old Republic I made a point to remember who was responsible for it. It was just THAT amazing of a game for me... The only reasons I got into Dragon Age and Mass Effect were because they were brought to us by my beloved Bioware...
Well, what about other women gamers who pick up any Bioware game case at Best Buy and only see the traditional image of the male lead enveloping the cover, flanked by a beautiful woman and trusty sidekick. Frankly, it's not nearly as interesting or groundbreaking as these games actually are for a female gamer... I was on Jezebel.com (women's interests blog) the other day and there was an article about a new iphone(?) app game that was a "choose your own adventure" type style. This mini game was getting attention and praise by the Jezebel community however, because it allowed for same sex romance. Well of course I giggled to myself a bit and had to go on there and post a lovely video of the plethora of male/female Bioware romances, because frankly, Bioware, has been giving the option of same sex relationships for a LONG time. (Good ol' Juhani...) And then of course I mentioned, not only can you have all this romancing fun, but you also get to save the world in these games.
Well, nary to my surprise there were lots of intrigued responses to my posting about Bioware games... Women came on going, "I LOVE BIOWARE" to "Awesome! What IS that game??" or "I'm not much of a gamer but that looks like fun!" etc.
There are SO MANY potential female fans, it makes me WEEP Bioware. Yes, the majority of the market is male, but partly because YOU LIMIT it so.... You are enabling this male centric market. But look at the facts! Women gamers are on the rise, and all the most successful fandoms of any medium ARE so successful because they speak across gender. Despite the stereotypes, the past 4 Star Wars conventions I've attended have been about 60% male, 40% female. ACKNOWLEDGE US! WE ARE WORTH INVESTING IN! Other sci-fi and fantasy fandoms have equal amounts of female fans- Star Trek, Harry Potter, Lord of the Rings, Avatar: The Last Airbender...
Bioware, since you already "own" the male demographic, most of them probably won't need much, if ANY, convincing of whether or not to buy your next release. So step it up and work on equality within your marketing. Sure, release the male centric trailers of DA2, but also try releasing one featuring JUST Lady Hawke. Try releasing another which features BOTH options, proudly!! Send them to Jezebel.com even! That site has over 10 million (predominately female) views per month! Reel in those potential fans! They will love you for it and it will show come release day.
Bioware is SUCH a progressive and innovative gaming company, that to see it behave in such a conservative way when it comes to marketing disheartens a part of me... Bioware, it's time to step up and out of this "Games 4 Gurlz", "Pink it and shrink it" traditional marketing mentality all gaming companies seem to fall into. Bioware you are SO MUCH better than that. The female characters you create have always been smart, strong, and beautiful. Within every game you've released, ME, KotR, JE, DA, you treat them like equals to their male companions.
It's time to start treating your potential and long standing female demographic with just as much love.
Hell, hire me Bioware, I'll do it for free.
"Change is coming to the world. Some fear change and will fight it with every fibre of their being. But sometimes, change is what they need most. Sometimes, change is what sets them free." -Morrigan
Modifié par RachelSkywalker, 13 septembre 2010 - 03:14 .