1507 réponses à ce sujet

[Rapidiul]

Trailers are misleading. If you are selling a broken product, nobody will buy it if you say it is broken.

Not saying DA2 will be a bad game.

[Apollo Starflare]

It's hard to judge the blur trailer by normal trailer standards anyway, how could they produce a trailer of that sort that showed by genders of Hawke? Either way one gender misses out. The only way a trailer like that works is by picking one 'face' for the game, the current prevailing feeling in the industry is that male protagonists sell more copies of the game, and as such the 'face' Hawke is male.



Now if we were talking about trailers showing gameplay footage or the launch trailer you'd have a very different debate. Trailers of that sort don't need any sort of narrative flow or cinematic quality per say, they just need to be eye catching and to tell the viewer as briefly as possible (usually) what the game is about and how it plays. In the case of these trailers it is very possible to argue that a voice over could say 'create your hero" while they show a constantly changing Hawke (male to female, blonde to red head etc). That is the sort of marketing that equal representation has a chance to influence, stuff like the 'Destiny' trailer requires one character, and unless something significant changes that's usually going to be male sadly.

[RobotNixon]

jln.francisco wrote...

So I'm not going to get a straight answer. Let me ask this instead in hopes to figure out if we really can't see eye to eye, suppose a politician does a series of ads where he's at church and later surrounded by a large family at a dinner table while laughing with his grandchildren. What would be the target demographic for that ad?

This is the definition of insanity right here.

[Rapidiul]

jln.francisco wrote...

So I'm not going to get a straight answer. Let me ask this instead in hopes to figure out if we really can't see eye to eye, suppose a politician does a series of ads where he's at church and later surrounded by a large family at a dinner table while laughing with his grandchildren. What would be the target demographic for that ad?

They are trying to attract religious people who want to have a nice family time.

Modifié par Rapidiul, 23 août 2010 - 06:15 .

[Collider]

tpryan01 wrote...

Collider wrote...

jln.francisco wrote...

Collider wrote...

jln.francisco wrote...

Collider wrote...

How can you fault the viewer when it's the trailer that isn't doing its job?

I don't feel that the trailer failed in the purpose Bioware gave it.

And what would that be?

As said, to attract people.

To attract who? Judging from what you saw in the trailer what demographic were they targeting?

The  prime demographic was most likely the male player interested in visceral combat fantasy games. I don't even remember what we were initially arguing about, btw.

Would women be intereste in this ad campaign ;-)

I feel like we're not really arguing about anything. We both know that not all women are going to be disinterested in a game simply because the protagonist is male or the advertising only features a male protagonist.

[Bryy_Miller]

slimgrin wrote...

It's hard to fault Bioware for trying to market a single, recognizable personality for DA2. That is just how its done in advertising.

Now I have to write a Mad Men/Dragon Age empire.

[RobotNixon]

Arttis wrote...

RobotNixon wrote...

Arttis wrote...
Makes your post pointless i suppose then.

I'd wager that most posts on this forum at at the heart, pointless.

Don't try to act superior, you're on the internet.

You made it very pointless in the way of directing a post at me and not letting me understand what your saying...you under estimate forums....its peopel communicating...from your POV it may be pointless but words can affect another greatly.
Not gonna say any of my posts have though.

Well what if I believe that my posts aren't pointless?

What does that make your comment?

[Saibh]

tpryan01 wrote...

Saibh,

How did you know that was how Bioware rolls?

I think Mass Effect was the first game of theirs that I played that I realized was a BioWare game. I saw a friend playing it, he had good things to say, so I did some research (also finding out that I could be a girl, which was a big plus) and bought it.

Everyone has to learn something for the first time.

[tpryan01]

Not all but many of not most.

[Anarya]

How I found out you could be female in DA:

I started the game and sat through the intro cinematic til I got to the character creator.



Do I play games with male protagonists?:

Yes. In fact some of them have been among my all-time favorites. However, given the choice between a male and female character I will almost always choose to play a female.



I had absolutely zero interest in both Dragon Age and the Mass Effect games before I started playing DAO. This is mostly because I perceived them both as generic for their genres and despite hearing good things about Mass Effect I just could not for the life of me remember the title for more than 3 seconds after hearing about it, it sounded that generic to me. Same with Dragon Age. As I mentioned before, my boyfriend bought it and it sat on the TV stand where I ignored it for weeks, because I thought Dragon Age sounded, again, generic and bland.



I don't know if I would have felt differently about the games if I knew you could play a female, but it probably would have helped differentiate those games from their competitors. My interest probably would have been piqued if they advertised the features of Bioware games that set them apart from the others, but it's difficult to make "good writing" and "memorable characters" flashy and alluring.



Once I gave DAO a shot I got hooked and went on to not only re-buy Origins for PC, but also buy both Mass Effect games, KotOR, and Jade Empire, plus most of the DLC for Origins including Awakening. So there's (a lot of) money to be made on gamers like me but I don't think their marketing strategy had much to do with making those sales.

[Wakara Pezi]

Collider wrote...

jln.francisco wrote...

Collider wrote...

How can you fault the viewer when it's the trailer that isn't doing its job?

I don't feel that the trailer failed in the purpose Bioware gave it.

And what would that be?

As said, to attract people.

Again, males.

[RobotNixon]

tpryan01 wrote...

Not all but many of not most.

Agreed.

[Collider]

Ragabul the Ontarah wrote...

Collider wrote...

tpryan01 wrote...

Clearly, trailers like these do attract new players.

males

Let's discount the women who don't only play games that have female PCs, right.

I for one love God of War and that's about as overtly masculine as you can get.  But then, I am weird.  I don't think masculine advertising turns women off.  It doesn't me anyway.  But knowing I can play as a female character makes me even more interested than I already was.  As I said earlier, my interest in Halo Reach leaped up dramatically when I found out you can play as a female character.  So it's not that Bioware has to use females in order to attract women.  I just think they could attract even more women if they did.  Granted that might put some guys off as well.  I guess they have to weigh the pros and cons of that.

I of course agree. I think anyone could be interested in the game from the trailer. But yea, there's no doubt that knowing that a game allows the player to play as their own gender will attract different people.

[Riona45]

Collider wrote...

Let's discount the women who don't only play games that have female PCs, right.

I am a woman who will play a game with a male protagonist if the game interests me.  In fact, there are times when I will choose to play a male.  I will say, though, that I very much appreciate actually having a choice.

[Rapidiul]

RobotNixon wrote...

Arttis wrote...

RobotNixon wrote...

Arttis wrote...
Makes your post pointless i suppose then.

I'd wager that most posts on this forum at at the heart, pointless.

Don't try to act superior, you're on the internet.

You made it very pointless in the way of directing a post at me and not letting me understand what your saying...you under estimate forums....its peopel communicating...from your POV it may be pointless but words can affect another greatly.
Not gonna say any of my posts have though.

Well what if I believe that my posts aren't pointless?

What does that make your comment?

People opposing OP's cause are always a flame target.

Modifié par Rapidiul, 23 août 2010 - 06:18 .

[RobotNixon]

Rapidiul wrote...
People opposing OP's cause are always a flame target.

It sounds like you're implying something.

[Collider]

Wakara Pezi wrote...

Collider wrote...

jln.francisco wrote...

Collider wrote...

How can you fault the viewer when it's the trailer that isn't doing its job?

I don't feel that the trailer failed in the purpose Bioware gave it.

And what would that be?

As said, to attract people.

Again, males.

I believe that the prime audience is males simply because that is most of the market of these kinds of games, but it's not as if Bioware made the trailer to attract only male gamers. I mean, is it inconceivable that people may be attracted by the theme of rising to one's destiny, to power, of romance, war, the fantasy elements? The gender of the protagonist is not the only thing that matters here.

[Arttis]

RobotNixon wrote...

Arttis wrote...

RobotNixon wrote...

Arttis wrote...
Makes your post pointless i suppose then.

I'd wager that most posts on this forum at at the heart, pointless.

Don't try to act superior, you're on the internet.

You made it very pointless in the way of directing a post at me and not letting me understand what your saying...you under estimate forums....its peopel communicating...from your POV it may be pointless but words can affect another greatly.
Not gonna say any of my posts have though.

Well what if I believe that my posts aren't pointless?

What does that make your comment?

Anything I want it to be?

[Collider]

Riona45 wrote...

Collider wrote...

Let's discount the women who don't only play games that have female PCs, right.

I am a woman who will play a game with a male protagonist if the game interests me.  In fact, there are times when I will choose to play a male.  I will say, though, that I very much appreciate actually having a choice.

Yea - this is what I've been saying.

[Riona45]

slimgrin wrote...

It's hard to fault Bioware for trying to market a single, recognizable personality for DA2. That is just how its done in advertising.

Also, what makes them any worse than other companies?

Not sure if anyone was arguing that BioWare is worse than other companies (if they did, I missed it).  In fact, many women here, myself included, would argue that BW is better at catering to female gamers than the typical company.

[Anarya]

slimgrin wrote...

It's hard to fault Bioware for trying to market a single, recognizable personality for DA2. That is just how its done in advertising.

Also, what makes them any worse than other companies? If women dig a little deeper, they will find some of the coolest female characters in gaming.

They're not worse, they're better. But the problem is getting women to take that chance in the first place. They have to be interested enough to want to "dig deeper", and the current advertising strategy isn't really trying to drum up that interest.

Also holy crap this thread is blowing up.