Meltemph wrote...
But how would they know this? Retailers around the entire world would have to give sales data to individual publishers to have a proper assessment of amount sold by retailers. And why would they even care? I mean, that does not even affect their bottom line, unless they are inferring that means that the retailers are going to ordering more(but that does not really help investors at all).
Well, providing publisher (at least as large and influential as EA) with feedback on what actually sells seems beneficial to the retailers -- if it helps the publisher to make educated decision what sort of titles to develop and which ones to discard. In the same manner it may be also seen beneficial by the publisher, since it may save them spending funds on sequels to titles which the retailers would have no intention to purchase, based on their own sale numbers. And allow to better allocate funds to titles which are more likely to be bought by retailers, instead.
Granted, putting that particular info in the report for investors doesn't make much sense itself, but then one could make argument that using the same logic it doesn't make much sense to mention numbers shipped, either. If the investors are only interested in the bottom line, that extra info is just fluff and the whole report could be just as well the income/loss tables.