Fair warning, this post is entirely on the subject of semantics. But since I believe the issues
bjdbwea is raising are based entirely on semantics and interpretation of language, I figure it's fair game:
bjdbwea wrote...
If BioWare would really want to reward their loyal fans, they wouldn't exclude those loyal fans who, despite being loyal fans, still want to make an informed decision about a potential purchase.
That's not what loyalty really is. Loyalty in this context implies consumer faith that the product will be satisfactory. Bioware's incentive for early adopters is a reward for that faith. It is a reward for trust, not a gift for people who have self-styled themselves as loyal through a broadly liberal interpretation of what the term actually means.
Loyalty must be demonstrated through action, not donned like a cap.
bjdbwea wrote...
But apparently, buying a game for the full price shortly after release, even with the knowledge that it will be available for about half the price just a few months later, does not count as being loyal these days. Apparently, even buying a product on release day, doesn't count as being an early adopter either.
That makes you a
likely repeat customer, not a loyal one. The key difference in this instance, as I pointed out, is faith.
Of course the downside of making a potential purchase based - at least in part - on faith is the potential for being disappointed. Therefore EA/Bioware offers an incentive to make the offer more appealing.
bjdbwea wrote...
But as it is right now, it's simply a reward for buying the cat in the bag, and indeed it makes me wonder why they would even think that's necessary.
They probably aren't assuming that this incentive would lead people to indulge into conspiracy theories. The reward is exactly what they say it is: Early adoption by loyal fans.
Dispute my definition or the of the implications of
loyalty if you wish, but my understanding of it not only explains EA/Bioware's language, it doesn't make the introduction of conspiracy theories or anti-capitalist rhetoric necessary to do so.
Modifié par Upsettingshorts, 18 octobre 2010 - 12:34 .