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Robin Theberge Talks DA 2 w/ Eurogamer


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#226
crimzontearz

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The Director wrote...

David Gaider wrote...


It's pointless to say "relax", I know. It's probably also pointless to mention that much of the marketing, especially the relatively early marketing, isn't really meant for you guys-- since it's all stuff you've heard a hundred times by now-- but hey, what can you do? I'm not a marketing guy. I just sit smile and nod when they tell me to, when it comes time for marketing stuff. :happy:



In a corporate world, what else can you do?^_^


depends on your company.........in MY company if enough clients/potential customers believe or roport that a certain AD/campaign is offensive or counterproductive or off putting and the CS guys (me) have enough direct reports  then the ad/campaign has a good chance of being removed (tho to my knowledge it happened only once before and only on a demographic level)

#227
Brockololly

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David Gaider wrote...
Considering the timetable we're operating under, one month-- if you're looking at a percentage of the total development time-- is a lot. The game changes on an almost daily basis right now. So looking at other projects that have longer development times and saying "well we knew more X months out with that game" doesn't really compare. We'll put out something more representative when we're confident that's exactly what it'll be.


Oh, I know- its just odd/frustrating to get these vague marketing slogans addressed to a more broad/general audience when this far out, it would seem the only real audience tuning in are the types on the forums here or already aware of Origins and were on the lookout for a sequel.

I just don't get why if the older builds were good enough to take to conventions and show hundreds or thousands of people across the world, why one little BioWare produced walkthrough video couldn't be made to put some of these loaded and irksome marketing slogans in context. I'd guess the convention builds were fairly representative of the game or else they wouldn't have been put out there.

Not that it really matters much now so close to launch (100 days) but it seems odd when DA2 is coming out and its about the only big game coming out that time frame that is still really, conspicuously under wraps, at least in terms of having seen any real gameplay.

So it goes...

#228
TJPags

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In Exile wrote...

TJPags wrote...

This can be solved very easily by actually showing us some of the 'awesomeness' which occurs when someone actually presses a button.

You know, gameplay footage.  I don't care what platform it is.  The trailers aren't gameplay footage, so telling us how amazing the game is while showing us a trailer is getting old.


I suppose. I can't judge because I'm on media blackout for any release I follow so as to not spoil any part of the game. So I have no idea what the trailer does or does not show.

But you're right - there's no reason not to show how a button does something awesome. Keep in mind that criticizing Bioware for faling to meet their own standard (like you're doing) is not the same as criticizing them for failing to meet someone else's standard.


I can't speak to Bioware's standards of marketing or anyone else's.  I play a lot of games, by a lot of companies.  I'm not wed to one company, nor to one platform, nor one genre.  I look at games, see something I like, buy it, see what happens.  Obviously, the best result is, I like it.  Sometimes I don't.

So while I appreciate you saying I'm comparing them by their own standard, that's really unintentional.  I'm comparing based on what I like to see and use to decide whether to buy a game.  Yes, trailers get my attention, but I then look for actual reviews by people who've played it - magazines and ordinary users, but most importantly, I like to see actual game footage, to see if I like it.

So that's why I'm wondering why there's no gameplay footage . . .and why that lack bothers me.

ErichHartmann wrote...

-Semper- wrote...

if it's the same support as for da:o the outcome will be like this: press a button, something awesome happens... ctd :P

btw it's lame how all the people at bioware keep talking about how stunning da2 is without proving their words.


Same is true for people "ranting" against DAII without proving their words.


You see, those of us "ranting" against it . . .we can't prove our words.  How can we?  We don't have the game, we don't even have a gameplay video to comment about.  So how can we prove anything?

See, that's what we  - or at least, me - are mainly ranting about - the lack of information available to us to try to decide whether to purchase the game or not.

Some things we've seen - the new art (darkspawn, Isabela, Flemeth, etc), the dialogue wheel, the must be human character -  are not, IMO, an improvement, for various reasons.  Do they make me NOT want to buy the game?  No, not yet.  But I DO want to see actual game footage.  Only then can I decide if the game is for me or not.

And then we have:

David Gaider wrote...

Brockololly wrote...
Well, it sure would be nice to see what the actual final or close to final version of the game looks like before that whole January 11th preorder deadline.


I agree. That would be nice. That's still more than a month away, however.

Considering the timetable we're operating under, one month-- if you're looking at a percentage of the total development time-- is a lot. The game changes on an almost daily basis right now. So looking at other projects that have longer development times and saying "well we knew more X months out with that game" doesn't really compare. We'll put out something more representative when we're confident that's exactly what it'll be.

It's pointless to say "relax", I know. It's probably also pointless to mention that much of the marketing, especially the relatively early marketing, isn't really meant for you guys-- since it's all stuff you've heard a hundred times by now-- but hey, what can you do? I'm not a marketing guy. I just sit smile and nod when they tell me to, when it comes time for marketing stuff. Posted Image



David Gaider wrote...

Indeed. Combat has gone (and will go) under a lot of tweaks between that demo and the final product. I think when we send out something that we think is "representative" that will be pored over and analyzed by people without the added context of a demo presentation we'd probably like it to be closer to the final thing.

Does that have to be right now? Obviously you guys think so-- we are under no such timetable. Rest assured the time will come when you'll be able to see everything you're curious about. Until then, of course, you're free to angst about it as if the release date were tomorrow. ;)


See, I know January 11 is over a month away.  I also know we're entering the largest buying season of the year.  I also know that you have instituted pre-order bonues as an incentive to buy the game.  So you clearly want people to buy the game, and to do so sooner rather than later.

 Now, the incentive is nice.  And I completely understand that you want people to buy the game, and to do so sooner rather than later.  I can even understand that the game isn't finished yet (although that concerns me in terms of it's readiness for actual release on March 11, but that's another topic).  And yes, I can understand that you want to release something that will be representative of what the game will be when it's in our hands. 

However, you're not giving us anything on which to base our buying decision.  And that is what concerns and - perhaps - bothers some of us.

Combat is being tweaked?  GIve us non-combat footage.  Show us the dialogue wheel in action.  Give us something we can look at to say, "you know, they're right when they say these changes they made are cool."

But you don't seem concerned about that at all.  Which, in itself, is troubling to me.

#229
slimgrin

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DA2 = bad marketing. Sorry, but that's the truth.

#230
ENolan

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crimzontearz wrote...

The Director wrote...

David Gaider wrote...


It's pointless to say "relax", I know. It's probably also pointless to mention that much of the marketing, especially the relatively early marketing, isn't really meant for you guys-- since it's all stuff you've heard a hundred times by now-- but hey, what can you do? I'm not a marketing guy. I just sit smile and nod when they tell me to, when it comes time for marketing stuff. :happy:



In a corporate world, what else can you do?^_^


depends on your company.........in MY company if enough clients/potential customers believe or roport that a certain AD/campaign is offensive or counterproductive or off putting and the CS guys (me) have enough direct reports  then the ad/campaign has a good chance of being removed (tho to my knowledge it happened only once before and only on a demographic level)


It also depends on position and, sometimes, seniority. I'm sure David has major influence but cannot change major issues or doesn't really want to. Either way, it might be one of the most important campaigns that is out of the question to change so far into the production.

But to address the real point: I was making a joke. Apparently, I'm not very good at it.

#231
In Exile

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slimgrin wrote...

DA2 = bad marketing. Sorry, but that's the truth.


But the same was the impression of the DA:O marketing, and apparently Laidlaw swears by it. So while it may seem like a spectacular failure on Bioware's part, they are sticking to their guns despite the huge backlash in their own community. That either suggests they are incompetent or have good reasons to believe the forum community is atypical in their reaction to the game.

#232
MerinTB

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slimgrin wrote...

Brockololly wrote...

David Gaider wrote...

Does that have to be right now? Obviously you guys think so-- we are under no such timetable. Rest assured the time will come when you'll be able to see everything you're curious about. Until then, of course, you're free to angst about it as if the release date were tomorrow. ;)

Well, it sure would be nice to see what the actual final or close to final version of the game looks like before that whole January 11th preorder deadline.

Forget January, they must be relatively close to completion now, so it can ship in March.


If they are still changing the game this much so close to release, where's the QA testing going to happen?

I seriously fear the bugs that'll be present on release, and I honestly, sincerely offer my sympathies for BioWare as people are wont to shred games for bugs.  Short development time and the notion that the game is still changing daily 3 months out will be fodder for cynics and trolls alike when the (inevitable on any PC game release) bugs hit on release day.

Whoever planned this sprint to the finish development cycle can't honestly be thinking much beyond week one sales. :?

#233
crimzontearz

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you do not know WHAT in the game is changing.....if all it's changing is statistics and skins it's not such a big deal

#234
Addai

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I feel like I'm in election season. Just want the hype to stooooooop. Suggestion for the next interview: Press a button and something substantive happens. Please?

Modifié par Addai67, 28 novembre 2010 - 04:47 .


#235
crimzontearz

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Addai67 wrote...

I feel like I'm in election season. Just want the hype to stooooooop. Suggestion for the next interview: Press a button and something substantive happens. Please?


bah.......I'm sorry the more I watch this interview the more it pisses me off

#236
Maria Caliban

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MerinTB wrote...

If they are still changing the game this much so close to release, where's the QA testing going to happen?


QA testing is not something that happens only at the end of the development cycle. It's continuous.

#237
CoS Sarah Jinstar

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MerinTB wrote...

slimgrin wrote...

Brockololly wrote...

David Gaider wrote...

Does that have to be right now? Obviously you guys think so-- we are under no such timetable. Rest assured the time will come when you'll be able to see everything you're curious about. Until then, of course, you're free to angst about it as if the release date were tomorrow. ;)

Well, it sure would be nice to see what the actual final or close to final version of the game looks like before that whole January 11th preorder deadline.

Forget January, they must be relatively close to completion now, so it can ship in March.


If they are still changing the game this much so close to release, where's the QA testing going to happen?

I seriously fear the bugs that'll be present on release, and I honestly, sincerely offer my sympathies for BioWare as people are wont to shred games for bugs.  Short development time and the notion that the game is still changing daily 3 months out will be fodder for cynics and trolls alike when the (inevitable on any PC game release) bugs hit on release day.

Whoever planned this sprint to the finish development cycle can't honestly be thinking much beyond week one sales. :?


Awakening part Deux.

#238
NamiraWilhelm

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CoS Sarah Jinstar wrote...

Awakening part Deux.


Dont even joke about that Posted Image

#239
Perfecti0nist

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Maria Caliban wrote...

ME 2's slogan was "Fight the Future."

I'm pretty sure it was "Fight for the Lost."

The video told us everything we already knew. lol at "new footage", there wasn't a single frame we haven't seen before.

#240
Cyberfrog81

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I feel for the guys who are schooled and then have to essentially play their part in front of the camera. It's a bit embarrassing, to be honest.

#241
MerinTB

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Anyone with any training in coding knows that you change one line of code or introduce one line of new code and you have to recheck everything because it can screw everything up.



Testing code needs to be done constantly, yes. You have to run software at every step of development to make sure it works. Writing the whole code before testing it is just setting yourself up for headaches later when (inevitably) numerous problems arise.



That reality agreed upon...



the FINAL product needs to go through extensive playtesting when they think it is finished - not while they are still changing stuff around to see what looks and works better. This is where the whole "beta test", "alpha build" and "gone gold" discussions come from.



Perhaps what David Gaider meant by "Considering the timetable we're operating under, one month-- if you're looking at a percentage of the total development time-- is a lot. The game changes on an almost daily basis right now." was that they have it so tightly scheduled on such a fast-paced production timetable that they are only giving themselves a month or so of QA. And that the "changes on a daily basis" really are bug fixes, though I trust that Mr. Gaider has a better control of the English language than to said "changes on a daily basis" to mean "bug fixes on a daily basis" or some such. I could be absolutely wrong here...



In the end, however, my concern and sympathies still stand. BioWare is a big company and they forget more than I'll ever know about crunch time and development processes and testing software, so I'm not pretending to "know better" than them...

but three months for QA on a game the size of what BioWare makes (assuming they'll get 3 at this point if "daily changes" are still happening 4 months out) sounds troubling to me.


#242
Maria Caliban

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Cyberfrog81 wrote...

I feel for the guys who are schooled and then have to essentially play their part in front of the camera. It's a bit embarrassing, to be honest.


"Hmmm, Development Manager. That's a nice, boring title. I'm sure they won't have me do anything silly like sit in front of a camera and spout marketing lines."

Not that I know what a development manager is.

#243
Atakuma

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Maria Caliban wrote...

Cyberfrog81 wrote...

I feel for the guys who are schooled and then have to essentially play their part in front of the camera. It's a bit embarrassing, to be honest.


"Hmmm, Development Manager. That's a nice, boring title. I'm sure they won't have me do anything silly like sit in front of a camera and spout marketing lines."

Not that I know what a development manager is.

I'm guessing she is is the one who administers the time-outs.

#244
In Exile

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MerinTB wrote...
In the end, however, my concern and sympathies still stand. BioWare is a big company and they forget more than I'll ever know about crunch time and development processes and testing software, so I'm not pretending to "know better" than them...
but three months for QA on a game the size of what BioWare makes (assuming they'll get 3 at this point if "daily changes" are still happening 4 months out) sounds troubling to me.


Do we know how long the QA cycle for Awakening was? That game was very short in comparison to any other Bioware release, and it was incredibly buggy, almost unforgivably so. Witch Hunt followed the same pattern. Bioware has already set a very worrying pattern for QA re: DA releases.

#245
Guest_----9-----_*

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slimgrin wrote...

Forget January, they must be relatively close to completion now, so it can ship in March.


Nooooo. Done is always dependent on who thinks it's finished. Marketing usually acts like it's on the verge of being shipped. Artists and writers would like more time for polishing. Engineers and Beta testers never think it's finished. Accounting might want it out the door to meet a quarterly schedule. But generally there's a 'crunch' or panic time that arrives where it has to go to the release candidate stage. It was a lot easier to do on one platform. And somehow, years ago, it meant taking the time to create a hefty manual, not this little brochure stuffed in the DVD case.

#246
CoS Sarah Jinstar

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In Exile wrote...

MerinTB wrote...
In the end, however, my concern and sympathies still stand. BioWare is a big company and they forget more than I'll ever know about crunch time and development processes and testing software, so I'm not pretending to "know better" than them...
but three months for QA on a game the size of what BioWare makes (assuming they'll get 3 at this point if "daily changes" are still happening 4 months out) sounds troubling to me.


Do we know how long the QA cycle for Awakening was? That game was very short in comparison to any other Bioware release, and it was incredibly buggy, almost unforgivably so. Witch Hunt followed the same pattern. Bioware has already set a very worrying pattern for QA re: DA releases.


Did Awakening even have a QA cycle? Sometimes I wonder. In all honesty, Awakening felt rushed through and through. Witch Hunt and a majority of the DLC the same. 

Most dev houses can pump out a yearly/bi yearly rehash no problem, the Call of Duty series being a perfect example, when you inject a more complex RPG type of title into that type of development cycle things tend not to go as well since there are far more factors to test.

I can't help but get the feeling that DA2 on the PC will  feel rushed and feel more like a console port than Origins since obviously the latter was meant to originally be PC only.

The idea that the game is still changing daily and they're not in content lockdown/polish phase at this point with just a few months to go is certainly troubling.

I'm not asking for 5 year cycles, especially with how costly game development is these days, but expecting to have an entire sequel to a fairly complex RPG 18 months after the initial game ships debugged, complete, polished and ready to go. I'm certainly not holding my breath that DA2 ultimately won't be a mess on ship.

#247
MerinTB

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CoS Sarah Jinstar wrote...
Most dev houses can pump out a yearly/bi yearly rehash no problem, the Call of Duty series being a perfect example, when you inject a more complex RPG type of title into that type of development cycle things tend not to go as well since there are far more factors to test.

I can't help but get the feeling that DA2 on the PC will  feel rushed and feel more like a console port than Origins since obviously the latter was meant to originally be PC only.

The idea that the game is still changing daily and they're not in content lockdown/polish phase at this point with just a few months to go is certainly troubling.

I'm not asking for 5 year cycles, especially with how costly game development is these days, but expecting to have an entire sequel to a fairly complex RPG 18 months after the initial game ships debugged, complete, polished and ready to go. I'm certainly not holding my breath that DA2 ultimately won't be a mess on ship.


Here's my view - and I know it's "incompatible" with the gaming market in any profitable form -

get yourself a good game engine and set of tools to develop a solid game.  Get that engine and those tools working as bug free as possible.

Then make a series of games using that engine and those tools, leaving the "upgrades" and such to the core gameplay / look / etc. to bare minimums and instead focus on churning out content.

If you took the Infinity Engine, or the Aurora toolset, or the old SSI Gold Box engine, and just didn't alter it hardly at all but instead used your resources as a major game publisher to rapidly crank out new stories and adventures (maybe new worlds, even), with the explicitly expressed understanding to your audience that there would be new stories and new adventures but barely any gameplay improvements... 

that'd be my ideal.

Games seem to sell, or get marketed, on how "new" and "prettier" and "louder" the gameplay is.  When I really don't need that.
Maybe my niche is small, but I also believe that the costs to release "modules" or whatever you want to call them would also be low, so you could charge less for each and make more of a profit in the long run.

Not sell bigger numbers - make more of a percentage profit.

Anywho... I tend to always see things in a vastly different light than the market as a whole.

#248
David Gaider

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Brockololly wrote...
I just don't get why if the older builds were good enough to take to conventions and show hundreds or thousands of people across the world, why one little BioWare produced walkthrough video couldn't be made to put some of these loaded and irksome marketing slogans in context. I'd guess the convention builds were fairly representative of the game or else they wouldn't have been put out there.


For one, when we demo the game to someone personally (such as at a convention) what follows isn't presented out of context. We introduce it, we can explain what state the game is in, we can answer questions immediately-- that's something you can do for a small crowd of people. That's not something you can do when you send something out far and wide into the world. You do that, people will expect that they're looking at the final product.

And by "people" I mean those who aren't already hanging out on our forums who we can answer questions for.

That, anyhow, is my take on it. As I've said previously, I'm not in marketing-- I don't pretend to understand what's involved, and I'm fairly aware at this point that even my take on what the "average" gamer out there wants is routinely wrong. My perception's probably about as skewed as most of yours by hanging out on these forums as much as I do.

TJPags wrote...
Combat is being tweaked?  GIve us non-combat footage.  Show us the dialogue wheel in action.  Give us something we can look at to say, "you know, they're right when they say these changes they made are cool."

But you don't seem concerned about that at all.  Which, in itself, is troubling to me.


By all means, be troubled. I don't think there's been a release of ours yet which hasn't had people on these forums expressing exactly the same concerns, regardless of the timeframe. These concerns will continue up until we do actually begin our campaign in earnest, at which point there will be so much information you all will quickly become sick of it.

Whether that campaign should begin now, a month from now or is a month overdue-- that's for people to decide who aren't me.

MerinTB wrote...
If they are still changing the game this much so close to release, where's the QA testing going to happen?


Err... fixing bugs changes the game, sometimes in minor ways and sometimes significantly. That's called tweaking, and that's going to be necessary as QA tests the games and notices issues. There's a big difference between "the game is changing daily" and "we are still adding new content into the game". The former is polish, the latter is development, but neither means the game doesn't change. I'm glad to see people are so concerned about the game's progress and where we're at, but to invoke an old phrase: "it's done when it's done". BioWare will show more of the game when we're ready, and not prior.

Modifié par David Gaider, 29 novembre 2010 - 01:33 .


#249
Revan312

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David Gaider wrote...

For one, when we demo the game to someone personally (such as at a convention) what follows isn't presented out of context. We introduce it, we can explain what state the game is in, we can answer questions immediately-- that's something you can do for a small crowd of people. That's not something you can do when you send something out far and wide into the world. You do that, people will expect that they're looking at the final product.

And by "people" I mean those who aren't already hanging out on our forums who we can answer questions for.


I would agree normally, but thus far the leaked gameplay vids from the conventions have been more damaging (at least to these forum goers opinions) than anything else thusfar.  They're the reason people think it's H/S or Mass Effect with elves. They might not be representative of the final product but it's the only things getting around atm and so people are beginning to assume what we've seen is what we get, even though none of the vids leaked have been from a current build and none from the PC build.

I'm just not sure why there's such a blackout on information, it being the marketing departments call or not.  I would assume you'd want some good vids out there so as to give the masses something to chomp on rather than having gp vids from old buids being the only thing rotating around the communities, generating rumors and assumptions, many not flattering...

#250
David Gaider

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I'm just not sure why there's such a blackout on information, it being the marketing departments call or not.  I would assume you'd want some good vids out there so as to give the masses something to chomp on rather than having gp vids from old buids being the only thing rotating around the communities, generating rumors and assumptions, many not flattering...


And I always find it fascinating how quickly things change. There was a point in DAO's marketing when you had exactly the same situation-- "oh the marketing is terrible, nobody has anything good to say about it, what are you guys dooooiiinnng?"

Did DAO sell well because of its marketing or despite it? That's anyone's guess-- but I honestly doubt that it sold as many millions as it did solely by appealing to folks who spend their time commenting on websites.

It's interesting that you guys are so concerned. I'm not sure what the plan is, myself, but I know that eventually the info will come in spades and then people will either be convinced or they won't. Honeslty, sometimes it's harder to sustain the buzz than it is to create it, as far as I can tell. I'm not about to tell marketing (or folks like Mike Laidlaw and Mark Darrah) what's a good idea and who they should be appealing to. But I guess you guys are free to, by all means.

Modifié par David Gaider, 29 novembre 2010 - 01:51 .