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Robin Theberge Talks DA 2 w/ Eurogamer


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#251
Revan312

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David Gaider wrote...

And I always find it fascinating how quickly things change. There was a point in DAO's marketing when you had exactly the same situation-- "oh the marketing is terrible, nobody has anything good to say about it, what are you guys dooooiiinnng?"

Did DAO sell well because of its marketing or despite it? That's anyone's guess-- but I honestly doubt that it sold as many millions as it did solely by appealing to folks who spend their time commenting on websites.

It's interesting that you guys are so concerned. I'm not sure what the plan is, myself, but I know that eventually the info will come in spades and then people will either be convinced or they won't. Honeslty, sometimes it's harder to sustain the buzz than it is to create it, as far as I can tell. I'm not about to tell marketing (or folks like Mike Laidlaw and Mark Darrah) what's a good idea and who they should be appealing to. But I guess you guys are free to, by all means.


I'm not about to infer that any decisions should be made based on the forum, I agree, it's not representative of anything.  And I also agree that buzz is harder to sustain than to create. I'm simply waiting for a good video to come out so that I can make a decision.  I'm not sure I want to grab the game yet, but if I did, I'd want the pre-order bonuses. So I'm stuck between now and Jan 11th to make up my mind essentially as by the time that date roles around, if nothing more has been showcased, I'm probably going to start thinking about Shogun II.

Marketing is a difficult landscape, and I'm one of the people that thought DA:O didn't have fabulous marketing. But that game did have much more information out about it by this point in it's development.  I'm just... concerned, that with the changes made to the game, that fears need to be waylayed with some simple demeonstrations. Now I understand you can't do that as your not marketing, but I hope that they do start the trickle soon, three months fly by rather quickly in my experience.

#252
They call me a SpaceCowboy

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 This is why you don't release gameplay info too soon :devil: www.youtube.com/watch

#253
slimgrin

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Shinian2 wrote...

 This is why you don't release gameplay info too soon :devil: www.youtube.com/watch


Too soon!? The game comes out in less than 4 months and they haven't released any official gameplay yet. What the hell are you talking about?

#254
They call me a SpaceCowboy

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Im just saying, look how much Mass Effect changed. this is the one I was looking for..








#255
CoS Sarah Jinstar

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Shinian2 wrote...

Im just saying, look how much Mass Effect changed. this is the one I was looking for..




Whats humorous is that preview actually looks better than what we actually got, go fig.

#256
MerinTB

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CoS Sarah Jinstar wrote...

Shinian2 wrote...

Im just saying, look how much Mass Effect changed. this is the one I was looking for..


Whats humorous is that preview actually looks better than what we actually got, go fig.


I forgot about that video...

the tactical combat at the end - I wish ME1 had indeed kept most if not all of that. :(

That demo in some ways did look more appealing to me than what I got with ME1 (which I still enjoyed, anyway.)

#257
Sylvius the Mad

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Those of us hoping to avoid spoilers hav to go away before too long, because you're starting to reveal who all the companions are.
The relevant gameplay information has to come before that for it even to be available to us.

Modifié par Sylvius the Mad, 29 novembre 2010 - 06:12 .


#258
Realmjumper

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I don't know why they chose to release the game March 8, 2010 perhaps because of EA or maybe the game is really going to be ready? Here are my thoughts.



First off someone higher than anyone else that posts on this forum has the final say on what gets released to the public. That is why developers can't simply show you what they are working on. I don't know this of course but this is just my take on it.



The reason why information isn't being released is because this is a copy cat industry. How do you think World of Warcraft was so successful. All it did was refine the best part of over a dozen MMO's. It copied user interfaces, hot keys, quests, etc.



There are big RPG games coming out early Q1 2011 and Bioware doesn't want those games borrowing from their creative talents. Pretty much all we've seen we have played in Dragonage: Origins and Mass Effect 2.



The big gameplay changes or surprises you will have to purchase the game to see for yourself. Also you will probably see some new stuff once the game is shipped to factories, or "Gone Gold" as some call it.



Bioware isn't stupid, and neither are it's competitors. Deus Ex: Human Revolution from Eidos Montreal, The Witcher 2 from CD Projekt, and whatever else RPG is coming next year.



All these developers will want to see what they are all building because that in itself is competition. Who can gain an edge by having a feature that the other game has.



If Bioware was to release their most intidmate details about the game like say some super cool exploration in the new map system, then they would just shoot themselves in the foot. It would probably end up in an RPG game coming out around the same time which means they lose competitive edge.



Finally a few things about the preview. Instead of bashing the marketing department, those of us who paid attention got to see exactly what we wanted to see.



1.) Much improved artwork and graphics. The game looks much better, darker, and the fighting looks authentic.



2) Some very cool moves by the Rogue and it seems like the combat looks more realistic, although more quick. What I mean is that weapons actually hit each other and the animations are very smooth.



Besides that you can't really judge something that isn't even finished. Being an artist I should know. If I was to draw a picture and someone said it looks like crap, but I'm not even 25% into the drawing then that just shows ignorance.



For myself, I will probably end up pre ordering the game to get the bonuses but will reserve my judgement until I actually get to play it myself. It probably will be quite good as Bioware has plenty of experience and great talented teams that deliver high quality products.



It would be unfair to them to think nothing less of Dragon Age 2. Therefore it will be a great game until proven otherwise.

#259
upsettingshorts

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I'd love for a game to rip off the first Deux Ex. Please, game developers, give me more rip offs of Deus Ex. I will pay you.

#260
fchopin

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Realmjumper wrote...

Finally a few things about the preview. Instead of bashing the marketing department, those of us who paid attention got to see exactly what we wanted to see.

1.) Much improved artwork and graphics. The game looks much better, darker, and the fighting looks authentic.

2) Some very cool moves by the Rogue and it seems like the combat looks more realistic, although more quick. What I mean is that weapons actually hit each other and the animations are very smooth.



I don't know what improved artwork and graphics you saw because for me they look much worse and boring than the graphics in dao.
 
You say combat looks more realistic: have we been watching the same things or what.
 
If this is what you call realistic then we come from different planets.

#261
upsettingshorts

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I've posted something similar before, regarding the animations:

| Too Slow/Simplistic |-----------DA:O--------------| "Realism" |--------DA:2-------------------| Too Fast/Absurd |

I personally prefer the middle, but if it's going to swing one way or the other, I'd prefer too fast and too absurd to too slow and too simplistic.  So DA:2's animations are an improvement on DA:O from where I sit, even if they do overshoot my personal aesthetic preferences.

#262
fchopin

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The middle ground should be fine for combat.

#263
Marionetten

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David Gaider wrote...



Did DAO sell well because of its marketing or despite it? That's anyone's guess-- but I honestly doubt that it sold as many millions as it did solely by appealing to folks who spend their time commenting on websites.


I suspect that word of mouth combined with brand recognition did the trick here. You had a lot of goodwill thanks to the whole "spiritual successor to Baldur's Gate" thing. Combine that with a hefty bit of brand recognition and voilá. Instant success!



Minecraft has proven once and for all that marketing isn't the be all and end all of today's information society.

#264
upsettingshorts

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Marionetten wrote...

You had a lot of goodwill thanks to the whole "spiritual successor to Baldur's Gate" thing. Combine that with a hefty bit of brand recognition and voilá. Instant success!


Confirmation bias leading to a vague, illusory correlation for which there is no substantial direct evidence. 

Put another way, you have absolutely no way of proving that ads like the Marilyn Manson trailer, critical acclaim, or a host of other factors didn't have  equal or greater influence on sales than brand recognition, word of mouth, goodwill, or a vague set of expectations formed via a marketing phrase.  Indeed even on this forum there is disagreement over specifically what "the spiritual successor to Baldur's Gate" even means, it stands to reason such conflicts are just as wide and diverse among the gaming public at large if not to an even greater extent. 

Modifié par Upsettingshorts, 29 novembre 2010 - 03:08 .


#265
Marionetten

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Upsettingshorts wrote...

Marionetten wrote...

You had a lot of goodwill thanks to the whole "spiritual successor to Baldur's Gate" thing. Combine that with a hefty bit of brand recognition and voilá. Instant success!


Confirmation bias leading to an illusory correlation for which there is no substantial direct evidence. 

Put another way, you have absolutely no way of proving that ads like the Marilyn Manson trailer, critical acclaim, or a host of other factors didn't have  equal or greater influence on sales than brand recognition, word of mouth, goodwill, or a vague set of expectations formed via a marketing phrase. Indeed even on this forum there is disagreement over specifically what the "spiritual successor to Baldur's Gate" even means, it stands to reason such conflicts are just as wide and diverse among the greater gaming public if not to an even greater extent.

I'm not denying the potential effectiveness of marketing. I'm saying that it's far less effective today than it was ten years ago. Reaching out to the average consumer is no more difficult than putting up a website with an appealing product as Markus Persson did.

#266
MerinTB

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Upsettingshorts wrote...

Marionetten wrote...

You had a lot of goodwill thanks to the whole "spiritual successor to Baldur's Gate" thing. Combine that with a hefty bit of brand recognition and voilá. Instant success!


Confirmation bias leading to a vague, illusory correlation for which there is no substantial direct evidence. 

Put another way, you have absolutely no way of proving that ads like the Marilyn Manson trailer, critical acclaim, or a host of other factors didn't have  equal or greater influence on sales than brand recognition, word of mouth, goodwill, or a vague set of expectations formed via a marketing phrase.  Indeed even on this forum there is disagreement over specifically what "the spiritual successor to Baldur's Gate" even means, it stands to reason such conflicts are just as wide and diverse among the gaming public at large if not to an even greater extent. 


Well, we could try this -

does anyone have access to any significant reviews or memes (as in a lot of forum posts or a phrase that was used a lot) that positively refers to the Manson video ad for DA:O?  Anything?  I'm sure it must exist somewhere - some Marilyn Manson fans must have played and enjoyed DA:O and been fine with the music choice.... but was there any real evidence, even circumstantial, that the video was a positive for the game?

I can't remember any - but that doesn't mean they don't exist somewhere.

Now, does anyone have any previews, reviews, or memes that point to "spiritual successor to BG2" or "it's BioWare, they make good stuff, this'll be good too" as being significant in making DA:O sucessful?  I know I saw it all the time.

Maybe that's confirmation bias.  But, Upsettingshorts, I think you are being selective yourself in that you disagree with the point and you fall back on what seems to me to be sophistry to dismiss the point.

"Spiritual successor to BG2" got people excited.  How many?  I don't know - but there's plenty of evidence that people attached to that and were happy to hear it and, as it result, it can only have helped sales.

The "New S*%t" marketing?  It's often derided, and I haven never seen any critical praise of it (or anyone other than the occasional contrarian poster) so odds are, at best, it had little positive effect on sales.

I can guarantee you one thing - regardless of whatever the "real" effective of that marketing was, it will have been spun one way or another by those in charge and whomever is marketing this new game for them.  If I can tell you one thing from my years of working in marketing and market research it is this - it's all BS.  They don't actually care WHAT their research shows, they only care that inside of that research are data points that can be manipulated to prove that what they wanted to do anyway is the right thing to do.

#267
Cyberfrog81

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I'm sure there are a 1000 games as clever as Minecraft out there, yet those developers don't get to be millionaires.



Someone putting a crapload of resources into a product can't just "put up a website" and assume people will notice and, well, care. There is way too much at stake.

#268
Marionetten

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Cyberfrog81 wrote...



I'm sure there are a 1000 games as clever as Minecraft out there, yet those developers don't get to be millionaires.


Feel free to list them. I'll be sure to buy every single one.

#269
upsettingshorts

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MerinTB wrote...

but was there any real evidence, even circumstantial, that the video was a positive for the game?

I can't remember any - but that doesn't mean they don't exist somewhere.


I don't know.  My dispute is the assumption that it doesn't exist, and the implication that the opinion I quoted represented the majority without evidence to support it. 

MerinTB wrote...

Now, does anyone have any previews, reviews, or memes that point to "spiritual successor to BG2" or "it's BioWare, they make good stuff, this'll be good too" as being significant in making DA:O sucessful?  I know I saw it all the time.


Indeed, but it was a marketing phrase.  And as I said, to a lot of people that means something different.  I wouldn't have thought so myself before coming to these forums, but it's the impression I've gathered over a few months reading and posting here.

MerinTB wrote...

Maybe that's confirmation bias.  But, Upsettingshorts, I think you are being selective yourself in that you disagree with the point and you fall back on what seems to me to be sophistry to dismiss the point.


My only point is that people shouldn't so casually claim to represent the majority, especially if they then go on to dismiss what they claim is the minority.  I was not taking a pro-Marilyn Manson trailer position, for example.  Simply calling for a better, more nuanced, less annoying argument.  Granted, maybe these kinds of arguments are only annoying to me, but that's just how I react to them.

MerinTB wrote...

"Spiritual successor to BG2" got people excited.  How many?  I don't know - but there's plenty of evidence that people attached to that and were happy to hear it and, as it result, it can only have helped sales.


Sure, but the idea that it was the sole reason, or that it represents some kind of unbreakable, unstated promise for DA:2 consistently rubs me the wrong way.  The fact of the matter from my perspective is what BioWare believes to be what made Baldur's Gate and games like it great might just be different from those fan expectations.

MerinTB wrote...

The "New S*%t" marketing?  It's often derided, and I haven never seen any critical praise of it (or anyone other than the occasional contrarian poster) so odds are, at best, it had little positive effect on sales.


Critical response and sales are not necessarily linked, but often are, I'd wager the relationship and true result of the marketing is more complicated than we realize - and without proper figures, figures which EA/BioWare's marketing department genuinely have access to, we're arguing from a position that is basically a collection of assumptions colored by personal bias.

I mean, take the television show Two and a Half Men.  It would be a serious challenge to find a positive critical reaction to that program anywhere on the internet or in print.  People who devote enough time and effort to writing about, or commenting on television have a certain approach, a certain standard, and certain genre familiarity.  Yet the program gets absurdly high ratings.  No matter what impression we can glean from even the most exhaustive internet and print evaluations of Dragon Age: Origins or DA:2, it will never be a comprehensive representation of the millions of customers who purchased the game.

MerinTB wrote...

I can guarantee you one thing - regardless of whatever the "real" effective of that marketing was, it will have been spun one way or another by those in charge and whomever is marketing this new game for them.  If I can tell you one thing from my years of working in marketing and market research it is this - it's all BS.  They don't actually care WHAT their research shows, they only care that inside of that research are data points that can be manipulated to prove that what they wanted to do anyway is the right thing to do.


Can this not be said of a lot of industries?  I'll accept your professional experience as a matter of fact, but would you dispute the general point that forum discussions on the relative success of marketing - for what was ultimately a financial and critical success - without access to that market research are baseless?  And therefore arguments that dismissively presume them to be otherwise are specious and unfounded?  

Modifié par Upsettingshorts, 29 novembre 2010 - 05:17 .


#270
Marionetten

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Upsettingshorts wrote...

My only point is that people shouldn't so casually claim to represent the majority, especially if they then go on to dismiss what they claim is the minority.

I never claimed to represent the majority. I merely offered my view which apparently offended your sensibilities.

Try relaxing. It helps.

Modifié par Marionetten, 29 novembre 2010 - 05:16 .


#271
upsettingshorts

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Explicitly claimed? No. Implicitly claimed? Yes. Regardless of your intent, that is how I took your post.

Regardless, it's not that important. I often use specific posts as triggers to general responses to trends. So whether or not you actually meant what I responded to is irrelevant in this instance.

That being said, I realize I often come off in internet posts as either angry or irritated, but most of the time I'm comfortably leaning back in my swivel chair drinking a beer. Discussion both stimulates and relaxes me, I am not angry - most of the time - and when I am, it will be truly obvious.  Such as when I drunk posted and offended MerinTB a week or so ago with my feature-as-dinosaur rant.

Oddly enough it took me becoming an officer in an MMO guild to realize how my forum posts can come off as some combination of assertive, emotional, domineering, aggressive, or angry.  It's a recent development.  Lord knows how many people I unintentionally gave the wrong impression to over the years.  

Modifié par Upsettingshorts, 29 novembre 2010 - 05:23 .


#272
Marionetten

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Upsettingshorts wrote...

Explicitly claimed? No. Implicitly claimed? Yes. Regardless of your intent, that is how I took your post.

Yes, because it's not as if I voiced mere suspicions in my original post. No, I tried to pass my statement off as something completely factual. Which is why I opened it with "I suspect." The fact that I supported my statement on some facts doesn't necessarily mean that my statement was completely factual and I fully realize that. This was my theory on the success of Dragon Age: Origins. You're free to disagree with it but please don't try to put words in my mouth. Hopefully I've made my point sufficiently clear.

At any rate, back to discussing awesome button presses and arousingly grimdark blood splatter.

Modifié par Marionetten, 29 novembre 2010 - 05:32 .


#273
Maria Caliban

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Upsettingshorts wrote...

Confirmation bias leading to a vague, illusory correlation for which there is no substantial direct evidence. 

Put another way, you have absolutely no way of proving that ads like the Marilyn Manson trailer, critical acclaim, or a host of other factors didn't have  equal or greater influence on sales than brand recognition, word of mouth, goodwill, or a vague set of expectations formed via a marketing phrase.


She really shouldn't have to prove that brand recognition has a huge impact on sales. This is akin to saying that someone has failed to prove that Dragon Age would do as well in sales if it had no graphics and was merely a text based game.

#274
Uzzy

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Shinian2 wrote...

Im just saying, look how much Mass Effect changed. this is the one I was looking for..




Different voice actors, simplified tactical combat and a slightly changed GUI. That's barely any changes, really. What we do see with the two videos you've linked to is that over a year out, Bioware felt confident enough to show us two gameplay videos of two different locations in Mass Effect, with a voice over to put it in context.

Meanwhile, DA2 is 99 days away and we've not had any official gameplay videos.

#275
jhawke

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not to mention that the deadline for the Signature Edition is what.......January 11th?



that's just a little more than a month away..........



I most likely will be preordering the Signature Edition. But, I would like to actually start seeing some official gameplay footage before I do so.



Hopefully, the month of December will be more bountiful when it comes to official info and gameplay footage........