280 réponses à ce sujet

[fchopin]

If we take a game like FNV there was no way the game would not sell very well.



They were advertising the game everyware, i saw commercials on TV in London and any place i visited online the same commercials kept popping up all over the place.



How could they go wrong.

[Green Monster]

You really have to admire Bioware's message discipline. Most political campaigns would be envious. Someone needs to make for a fun montage video of everyone repeating greatest hits like "press a button" and "think like a general", etc.

[upsettingshorts]

Green Monster wrote...

You really have to admire Bioware's message discipline. Most political campaigns would be envious. Someone needs to make for a fun montage video of everyone repeating greatest hits like "press a button" and "think like a general", etc.

Semi-OT:  Look up a documentary - the entirety of which is available for free on Google Video - called "The Century of the Self."  It covers, among other things, the history of public relations, or peacetime propaganda, as influenced by the field of psychoanalysis in the 20th century and beynd.  Basically, I view marketing much differently after watching it than I did before I watching it. 

Extremely-OT:  The only other documentary  I can recall that had as profound an impact on my perspective was "The Fog of War."  I recommend both.  Strongly.

Modifié par Upsettingshorts, 29 novembre 2010 - 07:44 .

[Piecake]

Upsettingshorts wrote...

Green Monster wrote...

You really have to admire Bioware's message discipline. Most political campaigns would be envious. Someone needs to make for a fun montage video of everyone repeating greatest hits like "press a button" and "think like a general", etc.

Semi-OT:  Look up a documentary - the entirety of which is available for free on Google Video - called "The Century of the Self."  It covers, among other things, the history of public relations, or peacetime propaganda, as influenced by the field of psychoanalysis in the 20th century and beynd.  Basically, I view marketing much differently after watching it than I did before I watching it. 

Extremely-OT:  The only other documentary  I can recall that had as profound an impact on my perspective was "The Fog of War."  I recommend both.  Strongly.

Wow, the Fog of War came out in 2003?  Felt like it only came out a few years ago.  Time sure flies

As for marketing, I really don't know if anyone on this board can judge whether its successful or not because we are not its target audience.  They already have us hooked.

[MerinTB]

Piecake wrote...
As for marketing, I really don't know if anyone on this board can judge whether its successful or not because we are not its target audience.  They already have us hooked.

Poor marketing that turns off part of your loyal base would be a failure in my book.

I'm not saying that is what is happening at all, I'm just saying that just because you already like something doesn't mean you aren't being marketed to or advertised at.

[Vylan Antagonist]

David Gaider wrote...

Did DAO sell well because of its marketing or despite it? That's anyone's guess-- but I honestly doubt that it sold as many millions as it did solely by appealing to folks who spend their time commenting on websites.

Well, since it didn't attempt to solely appeal to folks who spend their time commenting on websites, that doubt is easily validated. But I also think that's a dichotomy that doesn't really exist. The options aren't 1)appeal to website forum dwellers or 2) appeal to the general public (and that particular campaign was the only means of doing so).

I think it's perfectly possible to market a product to a larger market without aggressively alienating the 'devoted' subset that follows your product religiously. In fact, I think it's perfectly possible to market to large markets and still maintain class. I provided examples earlier (like GTAIV, Halo 3, and Call of Duty: Black Ops). Granted, as I acknowledged earlier, there are also considerable budgetary differences with those ad campaigns, but clever ads can be had for less. I strongly preferred both ME campaigns as well.

In fact, the same argument about appealing to larger markets undermines at least one of the decisions in the 'Violence' trailer- The selection of music. If it was really about appealing strictly to the largest potential audience, wouldn't we have heard Requiem for a Dream (yet again), O Fortuna, Dido's Lament, or Adagio for Strings? I would argue that it was an attempt at striking a very particular tone, that this was NOT your standard Tolkein-lite, that this was Dark, Mature, and Different. And I get that desire. I just happen to feel that it could have been executed in a less 'Bludgeon your face in with blood spatters, RAH!' kinda way. It wasn't quite Daikatana levels of terrible, but it was definitely off-putting in a way that the marketing for none of the other current-gen mass-market releases have been. And yeah, well, you know, that's just, like, my opinion, man.

I also think that past experience has shown that Fantasy RPGs generally sell better than SciFi titles in the same genre (perhaps with the exception of licensed properties like Star Wars). It isn't like there has been a wealth of them for this generation of consoles. 'Good RPGs' (as aggregated by reviews, I guess) have sold quite well- Oblivion, DA:O, Fable 2 & 3, Final Fantasy XIII. Even pretty poorly received games (Two Worlds) have done well enough to spawn sequels. Sure, you can attribute DA:O's success to the marketing campaign's execution. Of course, maybe with a different campaign, it would have sold even better. Who knows? What I definitely know is that anecdotally, even among non-forum dwellers, it put most of the people I knew off.

Without being aware of the numbers involved, I wonder if Borderlands had a comparable advertising budget? It seemed to take a somewhat similar tack (differentiate itself from the rest of its presumed genre with an offbeat song and unique trailers), but in my opinion, it did so much more artfully.

And I get that the marketing team are coworkers and quite possibly friends. I don't expect anyone from Bioware to abruptly agree and start flogging them. That wouldn't be reasonable in any way. I'm just giving honest feedback and hoping that I don't cross the line to being overly acerbic too often.

Modifié par Vylan Antagonist, 29 novembre 2010 - 10:45 .