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[CarlSpackler]

  First of all, I enjoyed the most recent marketing video detailing the backstory.  It just occurs to me what a chore it must be to market a DA game to a mass audience.  Look at DAO, what a wonderful game with such a polarized take on their marketing of the game.  Since DAO did not have the flash and pop of an FPS, or an established IP to draw from, there was a lot of confusion during its marketing cycle.  After the E3 show 2009 (I think, could have been 08) there was a slew of articles from "Respected"  gaming sites questioning Bioware's direction.  One site (either 1up or IGN I don't recall) made a statement along the lines of "If this is all they have, they're in trouble."  This all coupled with the controversial MM marketing campaign.  (In the interest of full disclosure I was not then and not now a fan of that particular vein of marketing.)

  All the handwringing and doomsaying turned out to be patent nonsense once the game was released, reviewed, and played.  Most sites gave the game an outstanding review score (for the PC version at least) and most gamers were pleased and most longsuffering BIoware PC fans sated.

  All the above to point out, how do you really market a game who's prime strength is storytelling without spoiling the story?  

  I've made no attempt to hide my displeasure with some of DA2's design decisions (dialogue wheel, voiced protagonist) but there are I think some truly exciting storytelling game mechanics being attempted (10yr time frame, tone of dialogue based on choice, rivalry along with friendship path.)  How do you really market these features though?  Some of us on the forums glean this type of information with enthusiasm but marketing these things to the general public who may only catch a trailer or two, thats a tough sell.  Especially when these are the very types of things that separate a Bioware game from other games even within the same genre.

  So while I cringe due to the repetitive nature of  "Think like a general fight like a spartan" or "press a button and something awesome happens" I realize I'm not the target of this particular line of marketing.  I'm already drinking the Bioware cool-aid.  And I'm sure EA has studies upon studies of how to market certain games, but I still wonder how do you properly raise excitement for a game like this?  To me the most compelling argument is "Ok, we've delivered several games you love, trust us here to deliver another one."  That's really where I'm at, feature inclusion/elimination factored in.  

Thoughts?