Extending this isn't really an option - sure, sounds simple but again there is a massive assumption being made that there are no implications with other partners or players who would cry foul or me too. The reason for doing the SE as a pre-order was deliberate - the fact that some retailers were not part of it (whether it was steam or other retailers, but steam obviously being the largest) is unfortunate, but that time has passed. That is completely independent of other products/discussions - thus, we were able to get the normal edition on steam.
As for purposefully holding back - that too makes some gross assumptions that this behavior is directly beneficial in some manner because we also have a digital store, such as somehow we assumed everyone would just buy elsewhere and thus there is little or no loss from it, which is not the case. If the intent was truly to walk away then why would we do the regular edition which over the lifetime of the product will sell many many more units?
Again, some of you may desire to rationalize this in some way - but if you actually seek truth you only need to look at how we operate with other partners. For example, look at retail. We have very deliberate incentives to encourage players to purchase a new box, yet we still value retail as partner and offer pre-order incentives. The assumption that being a player in the marketplace is an all or nothing proposition is folly - the norm (not just us, but as an industry) is actually to both operate as a competitor and a partner.
Lastly, if you look at the industry as a whole absolutely it is going digital - so maybe the day will come at some point in the future where the above could be rational. For the moment (in the reality we all currently live in), that is not the case. But I agree with some of you when you say that creating drama is much more exciting than reality - to each their own
F.