Jacob was fan service? *boggles* His butt??? oO
I am a female, and I know fanservice when I ogle it and I guess what is attractive is pretty subjective but I didn't see a lot of fan-service males. Maybe women are just more complicated when it comes to attraction than males, I dunno, I can't speak for anyone else's genitalia. I also didn't see anything wrong with Jack given her personality. I liked her, you know, for a raging psychopath with a softer side. Miranda was just like any popular attractive woman out there really.
Isabella seems closer to fanservice than anyone really (so far) and I don't say that as a criticism it just seems that way, mostly because she has been the feature of much of the promotion. She *does* totally make sense in that outfit given her personality and role though.

So, whatever - to me it isn't that big of a deal. Besides, with the toolset, you can make your own fanservice though which definitely happened with DA:O as many screenie threads prove

Both for males and females. I doctored both Loghain and Sten to be my fan-service.

I don't need butt or boob shots though, just a strong, dynamic, interesting character. I figure I am in the minority however.