People who believe this is about piracy are missing the point.
This is NOT about preventing piracy. The initial authentication would be more than sufficient to activate a legit copy of the game and deter (as much as can be) zero day/casual piracy. Once you've proven you're not a pirate, it makes no sense to have to keep doing it.
So why, then, do we have to 'check in' with EA servers every X number of days?
I can think of only two reasons that make actual sense: telemetry, and ads.
EA would have to pay a marketing research company a small fortune to get the kind of fine-grained telemetry data they've gotten from DA:O and ME. (And of course it's opt out, not opt in.) Most companies would kill to have access to such info, and they sell it to us as the 'cerebus network' and we cheer.
And of course, if you don't log in regularly, they can't advertize their brand new DLC to you (I love my "witch hunt" launch screen!) EA learned from the Sims that you cannot beat directly pushing ads into people's games.
By ensuring people -have- to log in regularly in order to play the game they already paid for, they're ensuring they can collect data and push ads.
Will they lose sales over this? Yes. I'm guessing that they've made a cost/benefit analysis and determined that the value of the above is worth more to the company than the percentage of lost sales.
My two cents.
Modifié par wyvvern, 03 février 2011 - 03:56 .