161 réponses à ce sujet

[grimmcreeper]

obie191970 wrote...

grimmcreeper wrote...

RosaAquafire wrote...

The fact that the game is called 'Dragon Age' is a huge spoiler, because it could have been a really cool shock when you saw a Dragon, but the title completely spoils the fact that there are dragons.

Is this sarcasm?
Because a spoiler would mean giving away plot details...and dragons are almost in no way related to the plot.

:|

Blights only happen when Darkspawn infuse and corrupt the soul of an Old God into the form of a Dragon(Archdemon) and they're in no way related to the plot?  That's an interesting take on it.

I swear you people only see what you want to. I said almost. And as stated, they don't even classify the archdemon as a dragon.

And I never said that it is in no way at all related to the plot. Never did I say that. Dang.

[SultryVulcan]

Pre-release marketing is just BS anyway. The only marketing I care about will be the inevitable game reviews. Oh wait, in many cases, thats more BS.

Please Bioware/EA, give us some candy coated propaganda marketing BS....PLEEAASE!

Modifié par SultryVulcan, 02 février 2011 - 11:52 .

[Magnum Opus]

Am actually torn on the current marketing of Bio's games.



On one hand, they've taken what used to be (after seeing how Origins turned out) an automatic Day 1 purchase for me and turned it into a "wait for the patches and DLC in one big Ultimate Edition bundle in a year or so" purchase. Every new catchphrase they come up with seems to be the antithesis of what I'd actually want to hear about a game.



But on the other hand... all of the marketing debacles, from the Community Auction to the latest big announcement (Closed beta for a Facebook game? Really?) has saved me from a good deal of frustration by wrapping me in a warm, fuzzy blanket of apathy regarding pretty much anything they say.



Mostly I think the PR for this game, by focusing specifically on "not me", has really just put the game back into a proper perspective. It is just a game, and it can wait until a more user-friendly format is released, rather than me rushing out and adopting an inevitably buggy product that will only be expanded in dribbles and bits. Because despite the marketing for it, I'm still sure that the game, when completed, will be a worthy purchase (most Bioware games are), and that I probably will want most of the DLC they offer for it.



In that sense, I'm glad the marketing as been so incredibly, almost infallibly... "not aimed at me".



At this point, though, I'm almost wondering -- not whether they WANT the franchise to fail -- but whether they're simply trying to push the buttons of the Faithful. People talk more when they're angry and there's no such thing as bad publicity, or so they say. Or hell... maybe it's just a consequence of living in the Facebook age, when every single action is known and scrutinized before its even taken and when controversy is the best way to get the word out; just sit back and let the irate fans whip themselves into a frothy lather on your behalf, let them take a rumour or a mistake and run all over the internet with it, getting the word out for you. I don't know. I just know that it's annoying me more than anything else.



Still... Drama is what Bioware does best. Nothing proves that like the events of the last day or so.

[Harid]

Based on the DA:O marketing, the Mass Effect 2 marketing, and what has happened with DA:2 so far, I am not looking forward to what will be the marketing campaign for release.



Why don't we have some My Chemical Romance or Lady Gaga to show off some new ****!



I can't even trust 'game journalists', given how many of them are paid off by corporations and how many of them truly can't speak their minds due to blacklistings from publishers.

[Polemists05]

I'm sure at some point we will get some videos, but I'm sure at this point everyone is just waiting for a Character Creator/Demo or something with a little bit more lasting power.



I'd enjoy another making of video though, those are pretty good length.

[Lady Catastrophe]

I'm just waiting for Lady Hawke.

[SultryVulcan]

Magnum Opus wrote...

Am actually torn on the current marketing of Bio's games.

On one hand, they've taken what used to be (after seeing how Origins turned out) an automatic Day 1 purchase for me and turned it into a "wait for the patches and DLC in one big Ultimate Edition bundle in a year or so" purchase. Every new catchphrase they come up with seems to be the antithesis of what I'd actually want to hear about a game.

But on the other hand... all of the marketing debacles, from the Community Auction to the latest big announcement (Closed beta for a Facebook game? Really?) has saved me from a good deal of frustration by wrapping me in a warm, fuzzy blanket of apathy regarding pretty much anything they say.

Mostly I think the PR for this game, by focusing specifically on "not me", has really just put the game back into a proper perspective. It is just a game, and it can wait until a more user-friendly format is released, rather than me rushing out and adopting an inevitably buggy product that will only be expanded in dribbles and bits. Because despite the marketing for it, I'm still sure that the game, when completed, will be a worthy purchase (most Bioware games are), and that I probably will want most of the DLC they offer for it.

In that sense, I'm glad the marketing as been so incredibly, almost infallibly... "not aimed at me".

At this point, though, I'm almost wondering -- not whether they WANT the franchise to fail -- but whether they're simply trying to push the buttons of the Faithful. People talk more when they're angry and there's no such thing as bad publicity, or so they say. Or hell... maybe it's just a consequence of living in the Facebook age, when every single action is known and scrutinized before its even taken and when controversy is the best way to get the word out; just sit back and let the irate fans whip themselves into a frothy lather on your behalf, let them take a rumour or a mistake and run all over the internet with it, getting the word out for you. I don't know. I just know that it's annoying me more than anything else.

Still... Drama is what Bioware does best. Nothing proves that like the events of the last day or so.

Well said, I couldn't agree more.

[Tinxa]

It's a bit odd since it's february which is a short month and DA2 comes out march 8. The game is a month away and we haven't seen the dialogue wheel in action, video of the game being played (walking around, talking, looking at the inventory and leveling up along the way, not just combat), the companions don't have videos and some of them haven't even been revealed yet.



But on the plus side the plot is completely unspoiled:p I have no idea what Hawke will be doing aside from going to Kirkwall and having some Qunari problems. Before DAO came out we've seen Cailan and Jory getting killed, the werewolves, Redcliffe and it's zombies and parts of Mage tower with the Landsmeet video taking the cake (was it really necessary to show a scene from so late in the game?!?!)

[Polemists05]

I think the dev's learn just like real people, they are trying to release information without spoilers. So while there have been some videos (other then stuff showing political dude (king?), and golem explode) most of it seems to be from the early stages of game.



I'm not sure it's by choice that marketing goes this way. I mean yes Bazaar and Facebook game are choices, but the way world works today as soon as a company legally announces a game or even attempts to legally hold a name of a game, the media are on them. I mean part of it is that there are simply more fans and demand then supply. Which honestly Bioware should be happy about, they release at present about 2 games a year, and they sell well, I'm sure if they went to 3 they would all see very well. It's definitely a growing market, unlike say...flight simulators.

[NightmarezAbound]

I am expecting an EA/BioWare DA2 Super Bowl ad, like EA did for Dante's Inferno last year...

[Ryllen Laerth Kriel]

Bioware has always been tight-lipped about their releases. I can understand doing it from a story perspective, I hate story spoilers. I do enjoy hearing a good deal about mechanics, gameplay specs and changes from a previous game before the pre-order cycle ends. I didn't see enough demos floating around or hear enough information before the pre-order period ended. I think that information would be invaluable to release before you end something such as a pre-order, especially with the bunch of changes which have been hinted at to the gameplay. This is where the usual Bioware tight-lipped policy failed for me. I did not want to pre-order so I didn't. The goal of any game company should be to make money but the whole process of pre-order bonuses which you later have to pay for comes across as just plain shifty, especially when DA 2's marketing comes across as very poor (in my opinion). I like Bioware and have been playing their games for a fairly long time, but alot about DA 2 has left a bad taste in my mouth. I'm a fan but not a fanboy so I don't just mindlessly buy titles based upon reputation alone. Hopefully DA 3 will be better.

[Selene Moonsong]

Well, first and foremost, the marketing is primarily up to the publisher (EA) not the developers.



As far as marketing plans are concerned, IMHO, no one in the Community is particularly qualified to propose a marketing plan or even knowledgeable or experienced enough to suggest how they should go about marketing a AAA title intended for international release.



Does it need to be heavily advertised in the forums? Not really, the Devs are allowed to toss us a bone now and then or clarify a point, but not allowed to spill the beans on anything and everything. The regulars in the forums have been tossed a whole lot of bones since the DA II forums were first opened up.



From my own perspective, I don't really need a lot of hype, I am already a long-time fan of BioWare since the time Baldur's Gate was released.



When Dragon Age: Origins was announced, I completely ignored those forums because I wasn't interested. I actually got it after talking with some friends at work who know my game preferences and was pleasantly surprised by how good the game actually was when I first played it. The biggest plus for selling me the game, however, was the knowledge that David Gaider was the lead writer.

[Darkwingduck]

I don't know, I pre-ordered it shortly after hearing about it and I'm not about to cancel that pre-order because Bioware haven't gone crazy with marketing. I'm certainly not going to worry about how their current marketing strategy is going to effect sales because I know absolutely nothing about marketing. But, it would be nice to see a bit more than what we have already been shown it feels like we have been shown pieces of things. We are shown characters who aren't being confirmed as anything but characters and everything feels very secretive to me. That being said I'm also fairly irritated at their main website, there doesn't appear to be even a mention of Fem Hawke or about customization. I guess I would just like to know more about the game i'm stalking the forums about beyond wild speculation and secretive vague hints. All in all looking for new info has been a tedious yet strangely addictive process without any real rewards. edit: in terms of concrete answers to the questions I have, I appreciate the DLC and Beta key for DA:Legends I got  

Modifié par Darkwingduck, 03 février 2011 - 01:14 .

[Melness]

Well, first and foremost, the marketing is primarily up to the publisher (EA) not the developers.

In before: people blame EA.

Sincerely, I know how ignorant I am of marketing. Still, one can clearly see when something is being advertised, and that flyer was bogus to anyone but employees of gamestop and the few who got game codes for DA:L closed beta.

Modifié par Melness, 03 février 2011 - 01:19 .

[coolide]

This game isn't going to sell 20 million copies like Modern Warfare or Halo, so I wouldn't expect it to have the heavy marketing that those games have. RPGs are a niche market. There are few niche products that have large marketing budgets.

[Cazlee]

Tell me about it. There hasn't been a new trailer...or anything really.. since October.
Aside from mass effect information I haven't received anything from the newsletter subscription about DA2

Modifié par Cazlee, 03 février 2011 - 01:41 .

[packardbell]

coolide wrote...

This game isn't going to sell 20 million copies like Modern Warfare or Halo, so I wouldn't expect it to have the heavy marketing that those games have. RPGs are a niche market. There are few niche products that have large marketing budgets.

I think you need to look up on the definition of 'niche'. Just because RPG's don't sell the same amount as major FPS realses does not consider it a niche, niche would be arcade games or games from independent developers. Anyway I except marketing to ramp up soon, obviously they didn't want to repeat the same mistake of spoling things too soon ala as they did with Origins.

They also probably don't want as burning out too quickly.

[Cazlee]

.

Modifié par Cazlee, 03 février 2011 - 01:37 .

[Beaner28]

Selene Moonsong wrote...

Well, first and foremost, the marketing is primarily up to the publisher (EA) not the developers.

The money is being pissed away on the SW:TOR development. EA doesn't exactly have a good track record of promoting their subsidiaries' games. Just ask the good folks at Mythic how they felt about EA's marketing of Warhammer Online. Having said that, DA 2's marketing won't ramp up until close to release so nobody should expect anything any time soon.

As far as marketing plans are concerned, IMHO, no one in the Community is particularly qualified to propose a marketing plan or even knowledgeable or experienced enough to suggest how they should go about marketing a AAA title intended for international release.

I have a degree in marketing and have spent nearly five years working for one of the largest marketing firms in L.A. Just because you lack knowledge does not mean others do so STFU, thanks.

Does it need to be heavily advertised in the forums? Not really, the Devs are allowed to toss us a bone now and then or clarify a point, but not allowed to spill the beans on anything and everything. The regulars in the forums have been tossed a whole lot of bones since the DA II forums were first opened up.

This entire forum is devoted to promoting DA 2.

From my own perspective, I don't really need a lot of hype, I am already a long-time fan of BioWare since the time Baldur's Gate was released.

When Dragon Age: Origins was announced, I completely ignored those forums because I wasn't interested. I actually got it after talking with some friends at work who know my game preferences and was pleasantly surprised by how good the game actually was when I first played it. The biggest plus for selling me the game, however, was the knowledge that David Gaider was the lead writer.

Your own perspective is irrelevant. The majority of players in the video game community don't visit the same forums or read the same websites or trade publications you do.

Modifié par Beaner28, 03 février 2011 - 01:46 .

[ALVIG824]

as much as i love suspense...... a trailer would be nice. or maybe some new gameplay footage.

[Tiax Rules All]

Dayyuumm ******



anyways... Marketing is poor here. Mass Effect 2 had much better marketing. Where is that effort. This whole gamespot demo thing just boggles my mind. Seriously though. I know people roll thier eyes when they hear it but... EA just sucks man. the marketing strategy borders on sabotage

[JamieCOTC]

The marketing is ... on Facebook.

[Morroian]

Beaner28 wrote...

I have a degree in marketing and have spent nearly five years working for one of the largest marketing firms in L.A.

OK in your expert opinion what are they doing wrong and what should they be doing?

[bluewolv1970]

Tiax Rules All wrote...

Dayyuumm ******

anyways... Marketing is poor here. Mass Effect 2 had much better marketing. Where is that effort. This whole gamespot demo thing just boggles my mind. Seriously though. I know people roll thier eyes when they hear it but... EA just sucks man. the marketing strategy borders on sabotage

Funny you should say that because my friends that also play bioware games (but don't read the forums) are already talking about ME3 (and Skyrim) and have little interest DA2, despite it coming out sooner...

[Furtled]

I'm pretty confident there's a plan for this (I'm a marketing monkey for the day job - and a Bill Hicks fan - go figure ). Trailers, the DLCs, exclusive game items, expo and con visits, magazines, these forums, other sites and blogs, even the facebook tie in game - they're all part of that.

Personally from what I've seen I don't think they're doing that badly, not quite Dead Space or Cataclysm levels of general awareness, but games aren't my area of expertise so who knows what else they have up their sleeves. I'd love to see something similar to the Tron Legacy treasure hunt or the sort of stunts the Dexter marketing guys get up to (although that kind of thing can be prohibitively expensive) - and don't forget they've probably already got numbers on pre-orders, so someone is likely to be working on it ready to hit the big red button closer to the release date.

I did wonder why they didn't do a competition on here/on game sites/facebook to have someone design an NPC extra or similar mind, maybe they're saving that for DA3. :happy: