15 réponses à ce sujet

[Xerpent]

Why the price of this game in US Stores is USD 40-45
And in Thailand USD 25-30

:s ?

[Taleroth]

Some companies experiment with different prices in various regions as a potential counter to piracy. This is noteably done for regions where it is most rampant.

[Xerpent]

u mean cheaper prices in countries with high sowftware piracy like thailand?

[merak43]

could it be a tax thinge (do not know the tax in either countries as i live in Sweden)

[Taleroth]

Xerpent wrote...

u mean cheaper prices in countries with high sowftware piracy like thailand?

That would be exactly what I said.

[Lord Clocks]

Xerpent wrote...

u mean cheaper prices in countries with high sowftware piracy like thailand?

Yes.

In emerging markets, the reality is that the money they will make will be miniscule compared to the number of copies which transit secondary channels (read: are pirated, either electronically or on counterfeit disks).

To combat that, they make a calculated bet that if they reduce te price by a specified percentage will result in at least that percentage of additional sales over a fully priced title. 

Pirates Suck.  And i dont want to hear your entitlement or "if only the man would _____ id pay for this game" stuff, either.

I worked for a game dev in my past.  Ive seen the actual numbers.  I personally owned the autopatching infrastructure, including all of the reporting and ive seen the numbers for a title. 

I was in a position to conclusively prove that our printing house leaked a flawed gold master that was replcaed right before it went to press.  The flawed master made it to p2p at a 4:1 ratio of p2p corrected GM availability.  Piracy copies requesting updates from our servers outpaced retail copy numbers we got from our publisher ALMOST 5:1.  Yes, that much.  5:1 , globally. 

Because the autopatcher used an underlying web server with some basic logging, we could even determine how much of the piracy was where.  Yes, it happens in developed nations at an alarming volume.  But per-capita to overall usage, Asia and Russia based emerging markets inverted the numbers from any other market in terms of retail:pirated ratios.

[Razcalking1978]

So they sell it to the countries that steal for a lower price that those that don't?

Talk about rewarding the wrong people.

Modifié par Razcalking1978, 27 octobre 2009 - 07:10 .

[Lord Clocks]

Bottom line? Publishers lower costs to themselves by using nearby printing houses for production, reduce packaging costs by trimming excess materials, eliminate high end SKUs, and basically still take a smaller profit margin in emerging markets to try and promote retail sales and retard piracy.

[Chikkenstorm]

In the Netherlands we pay €50 (for the normal pc version), which is 74USD. You have to count in the local currency. In Thailand everything is cheaper anyway, but they probably earn less money with their jobs. So it's balanced I guess.

[Chikkenstorm]

EDIT : Stupid double post, I'm sorry.

Modifié par Chikkenstorm, 27 octobre 2009 - 07:13 .

[Sabriana]

Chikkenstorm wrote...

In the Netherlands we pay €50 (for the normal pc version), which is 74USD. You have to count in the local currency. In Thailand everything is cheaper anyway, but they probably earn less money with their jobs. So it's balanced I guess.

Same for us in Germany, but $40 - $45 is way less than 50 euros ($74). The USA are not a poor country with poor wages though. That makes the price difference a bit unfair to me.

[MrGOH]

Sabriana wrote...

Chikkenstorm wrote...

In the Netherlands we pay €50 (for the normal pc version), which is 74USD. You have to count in the local currency. In Thailand everything is cheaper anyway, but they probably earn less money with their jobs. So it's balanced I guess.

Same for us in Germany, but $40 - $45 is way less than 50 euros ($74). The USA are not a poor country with poor wages though. That makes the price difference a bit unfair to me.

The larger gaming market of the U.S. offsets the cost of localization in foreign games and the smaller markets in Europe lead to higher prices to offset localization and distribution costs. There's also the VAT in Europe, which adds extra cost to the consumer reflected in advertised prices; in the U.S., sales taxes are up to the state, county and city and are not reflected in advertised game costs, though they may run as high as 12% in certain areas. US purchasers can get around sales tax (in most states) by ordering from an online-only merchant or digital download provider.

[MadHatt3r]

I'm Canadian .. can I just borrow the dev copy?

[Churchdown Yank]

I just pre-ordered from play.com in the UK - £26.99. That's not too bad. Just the normal version tho. No collectors edition or anything.

[Icinix]

Wow. In stores, most of our Australian pricing is around $90, and $130 for CE...

Why do I get the feeling I'm being screwed? ^.-

[Holy Mortar]

Taxes - yes.

AND production costs and shipping.

But where actually exact DVD's are made, how do you think?

There are options:
- all dvd's "printed" and packaged in one place - then it's china or taiwan. Then shipping makes it's more expensive for US due to all those million retailers, who must recieve goods in time.
- "printing" and packaging happen in different [localized] places. In US and Europe labour is way more expensive, thus making final product more expensive.

Well, possibilities are endless, but the main point, I think, is this. And not the taxes.

edit: as for digital versions - they can't be less cheaper than hard copies just for a sake of it, don't they?

Modifié par Holy Mortar, 27 octobre 2009 - 08:23 .