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Signature editon, worst marketing idea ever?


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#276
Mad-Max90

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It was great marketing for bioware/ea have I always been a ea fan, no, but to be angry at a company for having free promotional items, I have never heard of such a thing and to say only forumers are the only ones who knew about the preorder promotion is a bit ridicules as they had adds on every major game site and emails were sent. I really think it's a new low in consumerism if the consumers are griping about stuff they could have got but didn't because they waited for the game release, in all fareness you were all warned multiple times and everyday on the forums by ser evil Chris! Please let's all be a little grown up about all of this

#277
Victia

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Wishpig wrote...

Victia wrote...

Wishpig wrote...

Quinnzel wrote...
It sucks for the people that missed out on the SE due to timing/money/life/robot monkeys but at least there's a chance to pick up some of this stuff (at a cost) unlike some other games where the collectors edition items REMAIN exclusively collector edition items.


This...

On the plus side it really rewards the loyal fanbase by giving them a bunch of cool stuff for free.

On the other side I'm one of those people who couldn't afford it then been can afford it now... so I feel a bit screwed.


I still havent paid for my sig ed - amazon dont take payment untill its despatched!


That is true... it's not charged until it's shipped. But I don't like putting anything on my debit card when it's empty.


That is a good policy and cant fault you for it Posted Image!

#278
Kail Ashton

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The important thing is I have the signature edition, the rest of you, as always, are completely unimportant, i will simply sip a glss of wine and snicker evily as you cry wah wah over your cancled pre orders and rage against the forum machine



In conclusion, HA! (also you're adopted)

#279
coomber

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Maria Caliban wrote...

As someone who got the Signature Edition for $49.95, I think it's a pretty spiffy marketing idea.

<snip>

To the nay-sayers, 

If you're interested enough in a game to register to a forum and complain about the marketing, you're interested enough to spend the all of 30 seconds it would have taken you to place a pre-order at Amazon.com, Gamestop.com, or EA.com.


A system works for you, therefore it is OK. Hmmm.....

Anyway, yes, you're right - I could have pre-ordered. If I knew about it. Which I didn't.

#280
Mad-Max90

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^^^some men just want to watch the world burn


#281
leeboi2

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It's only a bad marketing idea for poor people who can't save $60/£40 in the 3 or so months it was available...

#282
coomber

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Mad-Max90 wrote...

It was great marketing for bioware/ea have I always been a ea fan, no, but to be angry at a company for having free promotional items, I have never heard of such a thing and to say only forumers are the only ones who knew about the preorder promotion is a bit ridicules as they had adds on every major game site and emails were sent. I really think it's a new low in consumerism if the consumers are griping about stuff they could have got but didn't because they waited for the game release, in all fareness you were all warned multiple times and everyday on the forums by ser evil Chris! Please let's all be a little grown up about all of this


I hope the irony of that is not lost on you.

#283
Taritu

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It certainly isn't a worse idea than peanut butter and ketchup sandwiches. So... no.

#284
Mad-Max90

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Is it biowares fault you had no intrest to check the games site at all within 4 months maybe if they bound you up and tossed you into the cellar but I highly doubt they did, you can't put the blame on anyone but yourself really

#285
Wishpig

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Hmmm. Now that I'm thinking about it, maybe the signature edition was a bad idea.



I mean, it isn't bioware's fault or even EA's fault that companies like Gamestop are canceling so many orders, BUT this whole "order in this time frame to get the CE" just doesn't happen often if ever,



Big sites like Gamestop can't get NORMAL CE's right... let alone something more restrictive like this. Marketing should have seen all these people getting screwed over coming, and should have had something prepared to keep their loyal player based from getting f*ed over.



It's good on paper, but they should have known it would lead to major issues in practice.

#286
Nighteye2

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JrayM16 wrote...

Nighteye2 wrote...
While that may sound logical, it does not do justice to how people feel. Feelings are not always logical.

In this case, people who intend to buy the game ay day 1 or close to it feel entitled to the extra content being offered for free. So, instead of seeing the bonus content as an extra, a present, their perception is instead that, by not pre-ordering, they;re losing out on the bonus content.

So, you're placing them in a dilemma: either buy the game on good faith and a tiny bit of info, or miss out on the bonus content. A lose-lose scenario. Which isn't fun. So it's not surprising that people complain about it...

THere are times when emotion is and isn't a good idea to bring into a debate.  FOr really intense issues like gay marriage or abortion, emotions must be considered because these issues affect lives. 

FOr the issue of preorder bonuses for a videogame, there is zero need to go any further than a quick logical appraisal, which is what Stan has done. 

Zero need? I disagree. We're dealing with marketing, here. A computer game is a luxury product. So, people decide to buy or not buy a game based on emotion. How they feel about the game, how much they expect to be enjoying the game and how confident they feel in their financial situation to be able to pay for the game.

There is not much logical about the decision to buy a game like DA2, or any other luxury product. Recently several books and articles have been written about the emotion economy.

Disgruntled fans are less likely to buy your next game - so it's better to avoid actions that are not well perceived by fans - even if the intent is well.

#287
Mad-Max90

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The irony? What you had an account on these forums longer than I, but still chose not to return to receive info on a game your obviously interested in, I for

One am a fanboy if bioware made a game about pissing in the wind I would buy it, and actually enjoy it, but now your feelings are hurt because you missed the deadline, by which you said you knew about the day of and still did nothing you my friend get no sympathy

#288
coomber

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Mad-Max90 wrote...

Is it biowares fault you had no intrest to check the games site at all within 4 months maybe if they bound you up and tossed you into the cellar but I highly doubt they did, you can't put the blame on anyone but yourself really

Yes, it is my fault that I don't have time to commit to a computer game four months in advance. We agree on that at least.

#289
Voidlight

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I dislike the SE's exclusivity because I was not aware of its very existence until it was too late, and I hate preordering online. I always prefer to preorder in store so I have the game in my hand as soon as I pay for it on release day, instead of flirting with Murphy's Law at the mercy of Amazon and Royal Mail.

What I feel miffed at the most is the fact that those people who did preorder before the arbitrary cutoff date get Sebastian for free, whereas those of us who either missed the date or preordered with a non-participating retailer have to pay extra. I plan on buying Sebastian anyway, depending on how (in)complete the game feels without him, but it will probably be the only DA2 DLC I ever buy. The rest of it can wait until the inevitable Ultimate Edition is on the bargain shelf at GAME, sold for a fraction of the price of all the DLC put together.

#290
Cloaking_Thane

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coomber wrote...

Maria Caliban wrote...

As someone who got the Signature Edition for $49.95, I think it's a pretty spiffy marketing idea.



To the nay-sayers, 

If you're interested enough in a game to register to a forum and complain about the marketing, you're interested enough to spend the all of 30 seconds it would have taken you to place a pre-order at Amazon.com, Gamestop.com, or EA.com.


A system works for you, therefore it is OK. Hmmm.....

Anyway, yes, you're right - I could have pre-ordered. If I knew about it. Which I didn't.


But whats your point, shes right....I mean granted life happens, but if as you say you like Bioware games, and if you liked DA:O in particular, at no point post DA:O did you wonder if there was a sequel?

It is literally a 30 sec-1min thing, IDK it's quite hard for me to see how great fans of bioware wouldnt just pop in and have a looksee.

I do agree w/ people being miffed about ordering it then having the rug pulled out from under them so to speak by the third party vendor.

#291
coomber

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Mad-Max90 wrote...

The irony? What you had an account on these forums longer than I, but still chose not to return to receive info on a game your obviously interested in, I for
One am a fanboy if bioware made a game about pissing in the wind I would buy it, and actually enjoy it, but now your feelings are hurt because you missed the deadline, by which you said you knew about the day of and still did nothing you my friend get no sympathy

A childish rant in response to me pointing out the irony of your request for everyone to grow up. I make that double-irony.

What difference does it make how long I had an account for if I don't have the time to log on regularly any more?

Also, I said I found out about the promotion the day it ended. That means I missed the deadline.

#292
Mariquis

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I think this method has its pros and cons. I feel bad for the people who walk in and preorder now because they don't even know they've missed it. On the other hand as a retailer it means we don't have to worry about not getting enough stock at the last minute. We ALWAYS have people trying to preorder last minute CEs (then they get upset that we can't guarantee one two days before launch) and many times our company doesn't cut us off in time so we accidentally pre-order more CEs than we'll actually get.



This method means we get as many as we had preordered at that date. We won't be shorted, and we don't have to try and desperately find an extra copy for the last minuters.



This also means that we won't get way too many that we can't sell. We still have something like 10 Halo Legendary Editions which are HUGE. We we shorted initially, then a week after they sent us more.. and now no one wants them. So now they just sit and rot and take up space. Since any extra we have of these DA SEs will be same price they'll be easy to sell after the fact, since it wasn't a cost difference, just a time difference.



There's also no reason a person couldn't preorder. Most places don't charge you until it's shipped/until it's picked up. Even gamestop is just a down payment (at least at my location). And if it comes out and you're still not sure? Purchase it... and don't open it. Most retailers give you a month to return it unopened. By a month after release it should be pretty clear what the reviews are saying, and if you don't like what they say then return it.

#293
Victia

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Mad-Max90 wrote...

The irony? What you had an account on these forums longer than I, but still chose not to return to receive info on a game your obviously interested in, I for
One am a fanboy if bioware made a game about pissing in the wind I would buy it, and actually enjoy it, but now your feelings are hurt because you missed the deadline, by which you said you knew about the day of and still did nothing you my friend get no sympathy


This made me PMSL! I am leaving this thread now as I think its getting silly but you have made me smile Posted Image, thats a far more witty, creative and mature post than some I have read!

Modifié par Victia, 17 février 2011 - 12:18 .


#294
crimzontearz

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Wishpig wrote...

Hmmm. Now that I'm thinking about it, maybe the signature edition was a bad idea.

I mean, it isn't bioware's fault or even EA's fault that companies like Gamestop are canceling so many orders, BUT this whole "order in this time frame to get the CE" just doesn't happen often if ever,

Big sites like Gamestop can't get NORMAL CE's right... let alone something more restrictive like this. Marketing should have seen all these people getting screwed over coming, and should have had something prepared to keep their loyal player based from getting f*ed over.

It's good on paper, but they should have known it would lead to major issues in practice.


tell me about it

they got my ME2 preorder wrong so I got stuck with the regular edition

Modifié par crimzontearz, 17 février 2011 - 12:18 .


#295
Cloaking_Thane

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Mariquis wrote...

I think this method has its pros and cons. I feel bad for the people who walk in and preorder now because they don't even know they've missed it. On the other hand as a retailer it means we don't have to worry about not getting enough stock at the last minute. We ALWAYS have people trying to preorder last minute CEs (then they get upset that we can't guarantee one two days before launch) and many times our company doesn't cut us off in time so we accidentally pre-order more CEs than we'll actually get.

This method means we get as many as we had preordered at that date. We won't be shorted, and we don't have to try and desperately find an extra copy for the last minuters.

This also means that we won't get way too many that we can't sell. We still have something like 10 Halo Legendary Editions which are HUGE. We we shorted initially, then a week after they sent us more.. and now no one wants them. So now they just sit and rot and take up space. Since any extra we have of these DA SEs will be same price they'll be easy to sell after the fact, since it wasn't a cost difference, just a time difference.

There's also no reason a person couldn't preorder. Most places don't charge you until it's shipped/until it's picked up. Even gamestop is just a down payment (at least at my location). And if it comes out and you're still not sure? Purchase it... and don't open it. Most retailers give you a month to return it unopened. By a month after release it should be pretty clear what the reviews are saying, and if you don't like what they say then return it.


Very very good point

#296
Stanley Woo

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Let's all try and keep the confrontational tone to a minimum, please, and maybe give people the benefit of the doubt when reading their posts. Thanks.

#297
tacopacabana

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hey i ordered it from EB games, which is a division of GameStop, but i went in the actual store to pre order it...

if they havent called me does that mean everything is still fine? you people are freaking me out...

#298
FereldenDweller

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I get it. People who pre-ordered it in time don't want to be denied their reward. They are getting these extras for free. I completely understand and support that. What I don't understand is why so many people object to the idea of the company allowing even more customers to be happy by offering the extras for sale as DLC. You still have your "advantage" - you got the stuff for free. Why is it so important that others not get access to the stuff at all? The "FREE" could be the limited time offer rather than the content being exclusive. As for them wanting to reward people for buying new as opposed to used I totally support that. There are some of us who did pre-order, just not within the specified time limit - so why not let all pre-orders BUY the content that the SE pre-orderers got free? One other thing - I have heard that some people DID pre-order within the time frame and their pre-order was cancelled thanks to the vendor - yet so many people on here are so quick to blame the customer. A customer is something to be valued by a company. It seems to make sense that they allow more customers to be happy. Is that really far fetched? As for some people not knowing - there are probably a LOT of people in this boat because EA just did a huge promotion on Dragon Age DLC (half off) and a lot of people were probably prompted to take an interest in the game as a result of that. But they would be too late to take advantage of this, no matter how much they loved the game or how much of a loyal customer they will be in the future now that they have experienced it.

#299
Erinpedz

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Heh  This thread is something I deal with on a daily basis, I've worked in retail for over a decade now  and the one thing I've laernt is that a lot of people think that retailers and suppliers etc supposedly live to have our lives revolve around them.
Whether its the fact we've closed registers and they ignored the five closing calls or we've stopped a promotion and they didn't  bother reading the end date - somehow it is never the consumers fault.
We may  smile at them nicely and apologise very sweetly.. but internally we're thinking " not our problem"
And seriously  I can't see how any of this is BW's fault..  if the OP  couldn't afford a SE anyway then  either  go without and get a normal copy or get a secondhand copy later sure the codes will be used  but thats the price you pay.
Blaming a marketing  ploy that worked successfully and most poeple managed to  find out about and follow isn't  going to change anything.
:whistle:

#300
VanDraegon

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coomber wrote...
A system works for you, therefore it is OK. Hmmm.....



It also works for you and everyone else on this forum or with an internet connection. Failure to take advantage of it is the sole responsiblity of the individual, not Bioware.