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Signature editon, worst marketing idea ever?


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#26
Beowulf28

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No Steam = bad idea.

#27
lovecraftiangod

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i just don't see how this is a problem

#28
TransientNomad

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Yay, more people trying to blame the big, bad company for something that resulted from their own procrastination, lousy researching skills, and/or third party retailer failings. Way to go personnel integrity!

#29
Finis Valorum

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Noviere wrote...

Finis Valorum wrote...

The signature edition is most likely going to be a major disappointment for me, some goodies and a completely redundant character.

Congratulations Bioware, EA marketing department, you've suckered me into it this time, don't expect it to happen twice from now on I'll just purchase either the regular edition or a collectors edition that includes at least some physical goodies.

I'm a little confused. How exactly did they sucker you? Did they mislead you in some way about what was included in the Signature Edition?


More like they allowed me to mislead myself.
I guess I've just been spoiled by Shale in DAO, who was a unique and useful companion who had the potential to add flavour to any class and party combination whereas this Sebastian just doesn't. The only way he would be useful to me is if he turned out to be a bi romance interest after all since I'm not thrilled about the prospect of romancing either Fenris or Anders (yuck!).
I knew there wasn't going to be something physical like the cloth map form DAO included, I guess I just hoped the DLC companion would be more unique and flavourful.
Instead it turns out I'm paying extra S&H to get a redundant companion and a soundtrack I could probably also listen to on youtube, whenever I want. 

#30
FereldenDweller

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I think it would have been a good idea IF it were available for pre-order up until launch day. Either you want to reward pre-order customers or you don't - what difference does it make if you pre-order 6 months before or one month before? I was incredibly disappointed when I found out I missed the deadline. Now I want to pay more, give them my money, and I can't, just because I didn't pre-order early enough. I hope everything in that edition is available as DLC rather than them further punishing us by making it exclusive. I'm sorry that I didn't pre-order sooner - I was shamefully late on the Dragon Age Origins bandwagon but now that I've played it and multiple times I'm as diehard a fan as anyone. I don't think they should be punishing any customer loyal enough to pre-order the game and want to pay extra for a special edition by putting an early deadline, months before launch, on pre-ordering it.

#31
Merchant2006

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Well I bought the Signature Edition for £20, and my friend got it for £15 from GAME.co.uk (as we each had a nice batch of GAME points on our loyalty cards)... so I think that's a pretty bloody good deal. £15 for a sig/collec. edition?

Sure, I'd have loved to have some sorta collectors edition that I could have in my hands with all those neat extra tidbits but hey, £20 for digital stuff, w/e, I'm fine with it. It's a shame some peoples orders were cancelled as there were "not enough copies", which is total bull. I mean, look at the recent release of the 'Digital Deluxe' Edition of Assassins Creed Brotherhood on Steam. £29.99, which is about £30 cheaper than what I had ordered for in Play.com. Same stuff, just digital, that exta £30 I have in my pocket is going to be saved up for other games that I want to buy in the future, or maybe I'll add it all to save up for a ME3:Uber Edition.

You might not like me for saying this but I prefer these Digital versions of Special/Collectors Editions. Saves me a lotta cash and removes the clutter, so to speak. So I have no quarrels with the version BW have released for DA2.

And yes, it's a shame there is no 'Digital Signature Edition' on Steam but I think this was a choice of EA/BW to have something Limited up for sale via retail copies only. But they have got this other version with pre-order items up now... it's just SigEd owners will get more stuff INCLUDING the pre-order stuff. I wouldn't think it's the 'worst idea ever' but there was certainly room for improvement.

TBH, I think the signature edition was a good idea. You either bought it or didn't. Limited editions/Collectors Editions, while I would like to see them up on sale more, I guess that'd just defeat the objective. You either bought it or not, and if you didn't then you missed out, just like the retail versions of ME2 Collectors Editions.

Modifié par Merchant2006, 16 février 2011 - 02:21 .


#32
Mykel54

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This

Sakanade wrote...

The Signature edition was a masterful Marketing idea, their goal was just to reward the loyal fans of the series, not to pamper limited edition collectors.



#33
masterkajo

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I still pre-ordered the Signature Edition but I am not very fond of the gerneral idea.I'd rather have a real Collector's Edition with physical items - don't care much for digital goodies. It's not like you won't be able to beat the game without these items. I hope that they don't do anything similar for ME3.

#34
KenKenpachi

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I really don't see the big deal, ALL of the companies Cheat you so to speak, Its not like the game comes from the publisher to the store, no it goes down a big chain where everyone gets a bit of cash before its in your hands. So the problem is the system, but I don't see the big deal over digital or physical items. In the later its almost always some cheap crap from China and Mexico with a 100% mark up or worse. Its like Halo Reach Collectors edition was $150 if I remember right in the US. You mean to tell me a crappy little art book and a statue costs $90? I think not.

So If I want over priced novelty items I'll go to a circus. I prefer content thats useful more so if it costs me nothing extra. Its like the Dead Rising 2 collectors edition when it game out it was a bit pricey, I picked it up last month for $40 bucks at gamestop, given such a markdown its clear the book, medical pad and pamplet, with a poorly made DVD short Film wasn't much of a profit eater. Oh yes and a Pen.

But it seems the argument is over the numbers out to the masses, or that enough time wasn't taken, or that the information wasn't out soon enough/ your tempting me with free goods to buy it!!!

1. About it not being in some countries, Well Welcome to the World of American Consumerisim, in the USA a company tends to sell its crap to the area its most likely to get the most money. Shipping to you folks where traditional US sales have been low makes them go "hmmm Nah" The world isn't fair. I've been to parts of the US that litterally has so many shops and throw out so much food and items its no surprise the area I live in is poor. Disspite our recent nose dives we still have more money to throw away than most, which is what enterainment is all about. Making money while doing little. So don't worry this policy treats ALOT of American's far worse than you guys.

2. Time/ Information. Well its like this, here's a story about me once I went Fishing with my Brother in Law and nephew we were in county, old laws say you can fish in your county without a license. So off we go, a Game Warden pops up and we find out "opps you need those papers now law changed." When we replied that we didn't know the law changed he just shrugged and said "Ignorace of the law is not valid. Its your responsibility to look up the regulations" So for not keeping abreast of things I got a $155 ticket. This is much the same, a restraunt won't run a 50% off sale for months till your finally ready to mossy in. Its made to get people in there soon as possible to garner a customer base. In the case of Bio to make sure it has a source of income for sure no matter what. So its not Bio's place but to post the information its yours to find it. My local Pizza Hutt doesn't knock down my door send me email, or sales papers when it has a sale. Nor those the game officals when I have to renew my papers, I make it a point to keep an eye on both for such events.

3. This is bribery! Correct! But its also known as "Market Economics" and "Capitialism/Consumerisim." Its like a car Commerical ACT NOW AND WE'LL THORW IN A FREE OIL CHANGE! When in fact its not hard to change oil at all. Or GET A FREE HEAD SET OR TANK OF GAS. They will be getting about 20k out of you in the long run so I'm sure $60 is hurting them. Yet every year people flock for a new car or to trade in. Bio is doing the same to make sure it has a sale. Thats what matters at the end of the day, costs versus expenses. Make the former large as possilbe, the later as small. Hence this offer that started MONTHS in advanced promised things that add a bit more amussment and keep expenses down. Do you need a hands free headset for your car to run? No. Do you need SE to play Dragon age 2 when it comes out? No. If you want the goodies then the marketing department has done its job.

Marketing items for pre-orders are JUST to entice you for the most part. And Before the Pre-order period companies would hazard a guess at how many games and systems to make. You can end up making too many like ET and well bury them in the desert. Or too few and break the chain of supply and demand and go down like SEGA did. Pre-orders help a company gauge how many sales it can expect. And by offering free crap to do so, you get even more pre-order sales and can ramp up production more.

Maybe all of this isn't fair or right, but thats how it is. I pre-order DA:2 as bio is one of the few company thats games are hardly ever bad, I could care less about the free items, but I have them and by god I'll use them..

Modifié par KenKenpachi, 16 février 2011 - 02:34 .


#35
Taleroth

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Sakanade wrote...

The Signature edition was a masterful Marketing idea, their goal was just to reward the loyal fans of the series, not to pamper limited edition collectors.

If you don't pre-order 2 months in advance, you're not a loyal fan?

#36
MasterSamson88

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 What does the signature edition have...?

#37
Noviere

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FereldenDweller wrote...

I think it would have been a good idea IF it were available for pre-order up until launch day. Either you want to reward pre-order customers or you don't - what difference does it make if you pre-order 6 months before or one month before? I was incredibly disappointed when I found out I missed the deadline. Now I want to pay more, give them my money, and I can't, just because I didn't pre-order early enough. I hope everything in that edition is available as DLC rather than them further punishing us by making it exclusive. I'm sorry that I didn't pre-order sooner - I was shamefully late on the Dragon Age Origins bandwagon but now that I've played it and multiple times I'm as diehard a fan as anyone. I don't think they should be punishing any customer loyal enough to pre-order the game and want to pay extra for a special edition by putting an early deadline, months before launch, on pre-ordering it.


MasterSamson88 wrote...

 What does the signature edition have...?


Well the only difference between the SE and the regular edition is:
  • The Exiled Prince DLC, which you can buy.
  • A downloadable soundtrack. You can buy the ME2/DAO soundtracks on iTunes and Amazon so this will likely be true of the DA2 OST as well.
  • 5 in-game items. I'm guessing these will be the only "exclusives," but who knows? They may end up selling them, too.

Modifié par Noviere, 16 février 2011 - 02:33 .


#38
halokitty

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I am actually quite grateful to Bioware for the simplicity of the Signature Edition.



Look, I have bought Super Special Extra Platinum Collectors Editions in the past. All that swag I paid way too much money for is now sitting somewhere, packed away and lost to the ages and my interest. I still play Bioshock, Arkham Asylum, and Fallout 3 from time to time, but the Big Daddy statue, bat-symbol collectors tin, and hardcover miniature art book are in a bin along with other random junk.



In this instance, Bioware is nice enough to give me unique stuff I will actually use in the game I'm playing for FREE! Sure I don't end up with a gold-plated and individually numbered Anders earring (Available in right-ear version or the left-ear "chase" variant) or a vial of real Darkspawn blood, but that's okay, they'd just end up forgotten alongside Big Daddy anyway.

#39
Phoenixblight

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KenKenpachi wrote...

I really don't see the big deal, ALL of the companies Cheat you so to speak, Its not like the game comes from the publisher to the store, no it goes down a big chain where everyone gets a bit of cash before its in your hands. So the problem is the system, but I don't see the big deal over digital or physical items. In the later its almost always some cheap crap from China and Mexico with a 100% mark up or worse. Its like Halo Reach Collectors edition was $150 if I remember right in the US. You mean to tell me a crappy little art book and a statue costs $90? I think not.

So If I want over priced novelty items I'll go to a circus. I prefer content thats useful more so if it costs me nothing extra. Its like the Dead Rising 2 collectors edition when it game out it was a bit pricey, I picked it up last month for $40 bucks at gamestop, given such a markdown its clear the book, medical pad and pamplet, with a poorly made DVD short Film wasn't much of a profit eater. Oh yes and a Pen.

But it seems the argument is over the numbers out to the masses, or that enough time wasn't taken, or that the information wasn't out soon enough/ your tempting me with free goods to buy it!!!

1. About it not being in some countries, Well Welcome to the World of American Consumerisim, in the USA a company tends to sell its crap to the area its most likely to get the most money. Shipping to you folks where traditional US sales have been low makes them go "hmmm Nah" The world isn't fair. I've been to parts of the US that litterally has so many shops and throw out so much food and items its no surprise the area I live in is poor. Disspite our recent nose dives we still have more money to throw away than most, which is what enterainment is all about. Making money while doing little. So don't worry this policy treats ALOT of American's far worse than you guys.

2. Time/ Information. Well its like this, here's a story about me once I went Fishing with my Brother in Law and nephew we were in county, old laws say you can fish in your county without a license. So off we go, a Game Warden pops up and we find out "opps you need those papers now law changed." When we replied that we didn't know the law changed he just shrugged and said "Ignorace of the law is not valid. Its your responsibility to look up the regulations" So for not keeping abreast of things I got a $155 ticket. This is much the same, a restraunt won't run a 50% off sale for months till your finally ready to mossy in. Its made to get people in there soon as possible to garner a customer base. In the case of Bio to make sure it has a source of income for sure no matter what. So its not Bio's place but to post the information its yours to find it. My local Pizza Hutt doesn't knock down my door send me email, or sales papers when it has a sale. Nor those the game officals when I have to renew my papers, I make it a point to keep an eye on both for such events.

3. This is bribery! Correct! But its also known as "Market Economics" and "Capitialism/Consumerisim." Its like a car Commerical ACT NOW AND WE'LL THORW IN A FREE OIL CHANGE! When in fact its not hard to change oil at all. Or GET A FREE HEAD SET OR TANK OF GAS. They will be getting about 20k out of you in the long run so I'm sure $60 is hurting them. Yet every year people flock for a new car or to trade in. Bio is doing the same to make sure it has a sale. Thats what matters at the end of the day, costs versus expenses. Make the former large as possilbe, the later as small. Hence this offer that started MONTHS in advanced promised things that add a bit more amussment and keep expenses down. Do you need a hands free headset for your car to run? No. Do you need SE to play Dragon age 2 when it comes out? No. If you want the goodies then the marketing department has done its job.

Marketing items for pre-orders are JUST to entice you for the most part. And Before the Pre-order period companies would hazard a guess at how many games and systems to make. You can end up making too many like ET and well bury them in the desert. Or too few and break the chain of supply and demand and go down like SEGA did. Pre-orders help a company gauge how many sales it can expect. And by offering free crap to do so, you get even more pre-order sales and can ramp up production more.

Maybe all of this isn't fair or right, but thats how it is. I pre-order DA:2 as bio is one of the few company thats games are hardly ever bad, I could care less about the free items, but I have them and by god I'll use them..



QFT. I was going to *snip* it but it was just such an awesome post. It was just was too glorious and god like to do it. 

#40
Finis Valorum

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halokitty wrote...

I am actually quite grateful to Bioware for the simplicity of the Signature Edition.

In this instance, Bioware is nice enough to give me unique stuff I will actually use in the game I'm playing for FREE! Sure I don't end up with a gold-plated and individually numbered Anders earring (Available in right-ear version or the left-ear "chase" variant) or a vial of real Darkspawn blood, but that's okay, they'd just end up forgotten alongside Big Daddy anyway.


Your milealage may vary as they say.
Since I won't use Sebastian (unless he turns out to be a LI for MHawke after all) and the soundtrack really doesn't interest me all that much and considering the Signature edition has cost me about $15 more in shipping and handling I've just ended up paying about $3 per item for five "unique" in game items.
So yes I do feel just a bit foolish right now.

#41
HyperLimited

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Probably one of the worse handling of promotions I've seen in awhile, especially when certain info about preorder bonuses were released AFTER the Signature Edition deadline passed. DAIISE was the first game I've ever preordered that I was both happy about AND disgusted with. They should've gone with a collector's edition instead.
<_<

Modifié par HyperLimited, 16 février 2011 - 03:06 .


#42
Bobad

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A good idea I think, I just wish we had been able to access retailer specific pre-order information before the close off date (i.e. which retailers weren't giving the sword and shield dodad).

#43
mesmerizedish

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I think it was a fabulous idea, and I took advantage of it. Yay!

#44
Sakanade

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Taleroth wrote...

Sakanade wrote...

The Signature edition was a masterful Marketing idea, their goal was just to reward the loyal fans of the series, not to pamper limited edition collectors.

If you don't pre-order 2 months in advance, you're not a loyal fan?



Not in their books.
Pre-ordering 2 months in advance is near release date for them.
Heck, the game is almost here.

If you ordered last year, that's way ahead in their books.


In any case, I neither bought the SE nor will I pre-order.
I might buy Sebastian DLC, but that's probably it.

#45
PinkShoes

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Tbh no it wasnt. There arent THAT many people who got theirs canclled and you just dont see threads that go yay i pre-ordered and nothing bad has happened.

#46
SnowHeart1

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Darth Death wrote...

I don't think it was a bad idea, it just ended up sloppy for some people  some people were sloppy.

Fixed it for ya.  :wizard:

(And sign me on to KenKapachi's post.)

#47
Elsariel

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rooky91 wrote...
Do you think the signature edition was a good idea, which was well implemented?


I think the signature edition was a great idea.  Was it well implemented?  I don't know. 

Would you like to see similar things done in the future, with games such as ME3?


Never played the ME series but I don't see a problem with it. 

Did you preorder it, have you or havn't had it cancelled yet?


Yep, preordered it from Direct2Drive and it hasn't been cancelled on me yet!  *knock on wood* Posted Image

#48
The Spirit of Dance

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Bobad wrote...

A good idea I think, I just wish we had been able to access retailer specific pre-order information before the close off date (i.e. which retailers weren't giving the sword and shield dodad).


i could be wrong but isn't there a list of retailers that are giving the sword and shield away as pre order items on the DA2 site when you click pre-order now twice?

edit: reason i say i could be wrong is because im not sure if thats a list of all retailers that sell DA2 or just the ones that will give away shield and sword.

Modifié par supremebloodwolf, 16 février 2011 - 03:26 .


#49
Tleining

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@ FereldenDweller

the way i understand it, they produced the sig-edition in limited quantity. Maybe it's just the dvd-case, but offering that up unto the launch day is pretty much impossible.



@ Finis

so stop feeling foolish and cancel the pre-order.



@ supremebloodwolf

you are not wrong, but that list became available on the 12th (january), retailers who offered the sig-edition did not automatically offer the pre-order-items.





i have it pre-ordered (amazon.co.uk) and won't cancel, but the pre-order thing should be fixed for future releases.

#50
Yodefet

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Worst marketing idea ever? Clearly, you were not around for the Marilyn Manson marketing of DAO.