SirEuain wrote...
Chris Priestly wrote...
We are tallying up the numbers and arguing if the target is reached to make it available to everyone or just to those fans on Facebook would have helped reach teh goal. Personally, I am in favor of rewarding those who took part, not people who complained and didn't help.
When we know whether the goal was reached and who will or will not get the item, we will let people know.
Speaking as someone who did take part, I humbly ask that if it's available, it's available to all. Many of those who did complain did so constructively, because of Facebook's questionable practices before and/or arguing that this challenge came off as intrusive. These are concerns that do bear some thought. The facebook game, after all, already has several prizes associated -- another one tied to Facebook might be excessive -- and while grassroots efforts to advertise the game are all fine and good, if my friends I knew were planning on playing had participated, my facebook page would have been full to the point I'd have missed my sister's engagement announcement.
I'm not saying everyone who complained bothered to justify it, but at the same time, I do feel that some people had very good reasons to have reservations here.
I agree with the above, while I most certainly participated in all aspects of the challange it is quite relevent how the fan base feels about different styles/types of marketing. Speaking out about which aspects we as supportings of BioWare and their games will or will not recomend and/or enjoy is as much support as talking about a given game or piece of DLC. It is a
long term form of support rather than an immeadiate one. Companies commonly pay out for surveys to be adminstered to their fanbase so they can have a clear idea of how that group will respond to a given idea be that a game idea or a marketing idea. I just participated in such a survey from BioWare within the last few weeks, voicing a clear and reasoned response to a promotion is no differnt from answering the survey except that BioWare doesn't have to pay another company to collect that information.
Community management isn't an easy job, and I've seen more than one case of we players not giving much slack for how much of a challange it can be to impliment effective promotions etc. That being said however I don't think that keeping silent about
specific issues we have is actually doing anyone a service. Granted just saying
"we hates it precious" doesn't provide anything useful, but so long as the responses contain reasoning which could be functionally applied then negitive responses are every bit as valid as positive ones.
I personally believe that this second challange while sound in basice concept suffered from faulty execution.
Examples of this include the following
1. The challange post wasn't clear to the majority of users (even now there are still disputes over what did or did not count as participation and/or if the goal of 1mill was challange total or per day. I'm not saying much of this information wasn't availible but since there is such confusion present it was obviously not presented as clearly as needed. The Demo DL challange suffered from less confusion as far as I could tell)
2. Participational bottle neck (having specialized promotions for DLC is fine, having general DLC promotions is great
transitioning from one to another within the same 'event' isn't such a great idea. Going from an open to all challange with the Demo to a 'open to anyone who already has a facebook account' mode isn't such a great move. There wasn't a lead time for getting a new account up and running within the challange so even those who might have been willing to start an account with facebook to participate didn't have time. And if they started one just the day of they'd have given no net gain to the promotional aspect of the challange because they wouldn't have had a friends list)
There are other things which can be drawn into question about this challange but I think they've been touched on and honestly I think the two major fundmentals that need to be considered are the ones listed above.
All of that being said I would like to reiterate that doing comunity management is *not* an easy job and I for one am greatful for the post, thanks for the heads up Chris, some word is appruciated
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