I'm mildly - MILDLY - annoyed about the tone of the whole who-deserves-it discussion.
Speaking for myself, Bioware asked for my help publicising their game. I didn't want to do it the way it was offered, and explained why. I also explained how the kind of publicity I did/would help with. I don't call that whinging, I call it feedback.
Lots of other people did like this campaign, and helped, and all power to them. If it were my choice, I would have given them a reward and not those who didn't. I would not have implied that people like me are somehow in debt for making perfectly reasonable decision.
To quote from a previous discussion about fans wanting control over the story, Bioware is not my ****. But I'm not their's either. What I owe them is the cash for the game.
I'm assuming that the game is going to be as awesome as possible for everyone who buys it - including those who've never heard of the promo campaigns. I want to pick up a copy for my teen niece as a present, and I'm assuming she won't need a bunch of extra stuff to be blown away