While I understand the "release date" thing, I think it' kinda silly. I mean, if I get the game legally in Kansas, why should I have to wait two more hours for it to be midnight in California to actually play the game? The only time it is "unfair" to the "brick and mortar" retailers is when a place jumps the street date, which from what I have been told by my local GameStop who reported my local Sears for preselling Halo 2 a day early cost them anywhere from $10,000 to 100,000 fine per copy (decided by the game publisher.. I'm sure Microsoft was nice and only charged them $50,000 for te 5 copies sold, yes? Either way, Sears (or at least mine) no longer sells any video games and the offending employee was fired).
Even more so, this "releease unlock" only affects PC users... We've seen that at least one person already has finished the Xbox 360 game, he even uploaded a large part of his playthrough a few days ago.
SO, that's not only unfair to the retailers that didn't provide him his advance copy, it's also unfair to those of us that have to wait. Seems better to me to have locked the digital versions, but not the brick and mortar versions, as those should be sold on time, and if they are presold, that's up to the street date law to step in that point.
EDIT: As for digital copies, I'd say either note where the consumer is, in my case Kansas, and allow me to unlock my game at midnight my time, or else note on the page that I'm downloading it say from Pacific Time zone, so that I know my release will be tied to that time zone. The former would be the best bet to stay "fair" to the brick and mortar retailers.
Modifié par AbsolutGrndZer0, 07 mars 2011 - 08:59 .