EA, you are one hell of a powerhouse when it comes to publishing, and many of my favorite titles have been produced under your corporate wing. However, your marketing campaigns for Dead Space 2 and Dante's Inferno were... pitifully juvenile, and you pushed Dragon Age 2 through too quickly for it to reach its full potential. From what I hear, it is still a pretty good game, but popular opinion is that it's not all it could be.
I am not a marketing specialist. I am not a game designer. I have virtually no expertise or knowledge when it comes to selling or making video games.
But I am a consumer. I am the audience you are targeting. I am one of the many young people who stay up part midnight to get my hands on a title I've been waiting for. I know I'm fairly ignorant of the whole process, and that ultimately I only mean a hundred bucks or so, but I feel strongly enough about your products that I believed I needed
to speak up.
Mass Effect 3 has the potential to be a phenomenal game. It has the potential to sweep in more Game of the Year awards than ME2, if done right. However, it could also be the next Dragon Age 2, a title that fell short of its massive expectations because it was rushed.
I know it's tempting to cash in and make a bundle as quickly as
possible, but why do that when you can make twice as much if you're just
willing to be patient? I doubt many people will care if the release date is pushed back. They will simply wait. They'll be frustrated, but they'll wait.
Reputation is, from what little I understand, very important when it comes to sales. Few people will buy a product if they think it's sloppily made. Undoubtedly, games that surpass the expectations of critics and laypeople alike will sell a lot better. People--or at least I--like it when a company puts a lot of love and care into their product, and it's what made me really appreciate the first two Mass Effect games.
I want to appreciate ME3. I want it to be a game worth blowing half a paycheck on. And so do a lot of other people. Games these days are pretty expensive, and those of us in the highschool/college/graduate demographic have to be careful with our money as it is.
I am sure ME3 will be a great game and I probably shouldn't be worried, but why stop at great when it can be downright amazing?
In short, EA, please be considerate of the time and effort it takes to make a quality game. Like any work of art, it's just not the same if you rush it.
Besides, I'd gladly pass up a sales window to secure the prestige that goes with being responsible for the game of the decade. I'd want to put the "art" back into Electronic Arts. Wouldn't you?
Thanks much,
AdmiralCheez
PS: Cheers to the folks behind the ME series - you're doing great so far.
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