Zavox wrote...
Mr. Siegal wrote...
If anything, they should apologize and distance themselves from the incident. Defending it will make the outrage even worse.
Apologize for what? They did nothing wrong. If they do apologize, they reinforce the idea that they are somehow to blame. Which they obviously aren't, for reasons stated in other posts. If anyone should apologize it's the Bioware employee, not Bioware or EA as a whole. Though, in my humble opinion, I do not believe the Bioware employee should apologize, for he might have done something stupid, but not something explicitly 'wrong'.
How about - because what he did was against FTC rules? I quote:
"The revised Guides also add new examples to illustrate the long standing
principle that “material connections” (sometimes payments or free
products) between advertisers and endorsers – connections that consumers
would not expect – must be disclosed. These examples address what
constitutes an endorsement when the message is conveyed by bloggers or
other “word-of-mouth” marketers. . .
Thus, bloggers who make an endorsement must disclose
the material connections they share with the seller of the product or
service."
And what about ethics (or is that an out of fashion concept now)? Is there no double standards when BioWare blames a third party conspiracy (with scant evidence, imho) for poor user reviews ...... and then good evidence is found that at least two of its own employees tried to push the scores up?
If it was an employee and not BioWare, then the PR would be saying that (employeed were asked not do it again etc). At the moment, PR is saying there was nothing unethical, because the president can vote for himself. So not only are they not distancing themselves from these employees, they think this is OK in the future as well.