458 réponses à ce sujet

[FDrage]

Demigod wrote...

I don't think Pr is mediocre or stupid. At this point in ME2's life, the end really, the marketing department will have very little money to spend on this game. An early trailer will cost time and money and really who do they need to sell it to now?

a) what money does it cost more to release a trailer 7 days earlier or later?
If they don't need to sell it then why create a trailer in the first place at all? save the money for creating it and put it to somewhat else.

By the time the DLC comes out people will be already aware of it anyway, if you enjoyed ME2 then you'll be mostly aware of it. If you weren't and never played ME2 no amount of trailer for a DLC will get you to buy ME2. So any trailer will mostly be for fans in the first place ... and anyone aware of the DLC will download and play the DLC when it comes out and not watch a trailer of something they are going to play shortly.

The strategy for this PR thingy, doesn't make any sense to me at all and it kind of sounds more like an excuse to me from Bioware. Does it make any difference to me? No not really as I'm going to get the DLC regardless of trailer or screen shots or reviews as I liked the previous story based work enough to take a leap of faith in that regards.

Modifié par FDrage, 23 mars 2011 - 09:23 .

[marshalleck]

Witch Hunt 2 incoming.

Maybe I'll be wrong. We'll see.

[FDrage]

marshalleck wrote...

Witch Hunt 2 incoming.

Maybe I'll be wrong. We'll see.

You'll mean we finially find out where Morigan went ?!? :oShe is crossing paths with Sheppard?!?  Awesome

j/k

Modifié par FDrage, 23 mars 2011 - 09:32 .

[Sandbox47]

Gaaah!? What is Arrival? Is it fill-in quests or is it Lair of The Shadowbroker for some other party member? What?

[Jebel Krong]

Chris Priestly wrote...

PnXMarcin1PL wrote...

whats the point in releasing a trailer so late ?

Making a trailer that says "Now available" makes great sense.

making a trailer that promotes the dlc BEFORE release makes more sense... ?<_<

[Demigod]

FDrage wrote...


a) what money does it cost more to release a trailer 7 days earlier or later?

Its all to scheduling. The team making the trailer will have other work to do, this will/may be lower priority. It costs time to make them do this rather than say working on me3 or dragon age 2 dlc. -> depends on how bioware cinematics /pr is set up. Each game will have a budget so there is always a finite amount they have for things like this and an easier schedual will cost less.

FDrage wrote...
If they don't need to sell it then why create a trailer in the first place at all? save the money for creating it and put it to somewhat else.

As I said its just a reminder to people who own me2 and dont lurk here that it is available, something to make them think that looks fun and buy the dlc.

FDrage wrote...
By the time the DLC comes out people will be already aware of it anyway,

Not really my brother was surprised when I told him about this. He loved me2 but doesnt follow news for it played it once and shelved it. He is just to busy with family and work. As he said to me he will watch the trailer and see if he wants to buy it and play me2 again the trailer is for people like him.

Its also for us to to point to and get other people to look at, we link to it through facebook twither etc. We are the pr department now.

Modifié par Demigod, 23 mars 2011 - 10:11 .

[Mithran88]

cant wait!

[MajesticJazz]

Even though I'm at piece with not having the trailer now (as I won't be spoiled because Bioware puts spoilers in their trailers). However, wasn't LOTSB's trailer posted before the release? Wasn't Overlord's trailer posted before release? Wasn't Kasumi: Stolen Memory's trailer posted like 2 weeks before release? Wasn't Bring Down the Sky's trailer posted before release?

It is just weird how the single more important ME DLC to this point changes up things and decides not to start a flood of hype with a trailer released before release of the DLC.

[FDrage]

Demigod wrote...

Its all to scheduling.  [...]

only qoute that bit but reply is general.

I see where you are coming from, but to be honest it still doesn't make sense to me, at least not from what Chris said in this thread, to be honest.

if people don't know about it then releasing a trailer before it comes out would make more sens as well. So the only issue is scheduling the making of the trailer (internal work) and if that is the reason for the "DLC relase date Trailer" then ok that is fine. BUt that is not the impression Chris was giving.

In principle you get 2 groups of people, those that are aware of and those that aren't. Who is bigger is just pure guess work and you'll always find examples from each group. A trailer on release day for group 1 will do nothing as they will be busy downloading and actually playing it.

For group 2, it won't really matter one way or the other. A release day trailer for group 2 might only delay people downloading it and you spread the volume of downloads out more and reduce the stress on the hosting servers if you make people aware of the DLCs over a periode of time after the initial release.

But granted, Facebook, Twitter and friends telling friends will probably get them way more PR then any amount of pcis and trailers Bioware will release. That combined with the reviews that DLC will get (if it is positive) ...

[piemanz]

Jebel Krong wrote...

Chris Priestly wrote...

PnXMarcin1PL wrote...

whats the point in releasing a trailer so late ?

Making a trailer that says "Now available" makes great sense.

making a trailer that promotes the dlc BEFORE release makes more sense... ?<_<

It's not like you can pre-order the DLC is it, and hardcore fans are going to buy it regardless.

ME2 has been out over a year now i expect many people have moved on to other games and not kept up so much with ME2, and when they stumble across the trailer at some point,  "Available Now!" is more likely to get them to buy it immediatly i guess.

It may even be the case (although unlikely) that it's hard to effectively make a decent trailer without ruining some plot points.

Modifié par piemanz, 23 mars 2011 - 10:55 .

[AlbertoAquilani]

Overlord's trailer was only available on release day.

Anyway, I thought we were going to get some impressions this week from Giant Bomb, IGN, etc?

Modifié par AlbertoAquilani, 23 mars 2011 - 11:10 .

[xSTONEYx187x]

William Adama wrote...

Tazzmission wrote...

William Adama wrote...

Almostfaceman wrote...

Chris Priestly wrote...

PnXMarcin1PL wrote...

whats the point in releasing a trailer so late ?

Making a trailer that says "Now available" makes great sense.

I'm sure you guys/gals have your reasons, but they're lost on me.  Bioware has released a trailer for ME3 far in advance.  Studios release trailers for movies well in advance of the release date.  The expectation of a "trailer" is that it's released "in advance" to generate interest for your product.  I've seen "now in theaters" trailers, but they're preceded with pre-release trailers.

There are people who are more casual than us board-lurkers and you'd be able to grab their attention rather easily with a short flashy trailer.

[Darth Vader] Search your feelings.  You know it to be true. [/Darth Vader]

Buuut I do want to say thanks for at least telling us what's going on.... soooo, Thanks!

Haha! Rocksteady released a GAMEPLAY trailer (Batman Arkham City) for a release date EXACTLY the same as ME3. That's a sign of excitment from the dev team. 

All Bioware has done is release a CG teaser, just like Rocksteady did at the same event (VGA awards).

IF ME3 runs off the ME2 engine (slightly updated), the game ONLY needs to be scripted for mission events and voice overs. The alien designs are established, the combat mechanics are done, there is NOTHING else to make for ME3 that could possiblly require more time.

Now, that's not saying I wanted a ME3 gameplay trailer, no. But for a minute, 1 hour expansion DLC to NOT have a 30 second teaser/trailer a mere WEEK before release is odd.

I also find it funny that when a dev posts in a forum topic, everyone starts kissing their boots. I'm glad that Priestly responded to this topic, but it took him a LONG time to do so. Just shows you how often Bioware visits these boards for fan feedback... it makes me feel that all the times I have posted suggestions to this forum are buried and forgotten; never to be read by one of the ME3 dev team.

Why do I bother? Bioware should make the game as they intended, and not listen to "fan" recommendation.

Think about the changes they made between 1 and 2, ALL of the critic reviewers complained about the Mako; it was tossed out. ALL of the reviewers complained about the side missions; it was tossed out. Bioware didn't listen to their fans, they listened to the critics.,

im gona laugh once this dlc comes out that they announce a october release for me3 because im just dying to see how much these annoying posters will shut up.

And I'm gonna laugh when Batman Arkham City robs Me3 blind at next years GOTY awards... or when the critics review ME3 and call it a ME 2.5 with a dissappointing ending to a initially promising franchise.

You mad?

[Jebel Krong]

piemanz wrote...

Jebel Krong wrote...

Chris Priestly wrote...

PnXMarcin1PL wrote...

whats the point in releasing a trailer so late ?

Making a trailer that says "Now available" makes great sense.

making a trailer that promotes the dlc BEFORE release makes more sense... ?<_<

It's not like you can pre-order the DLC is it, and hardcore fans are going to buy it regardless.

ME2 has been out over a year now i expect many people have moved on to other games and not kept up so much with ME2, and when they stumble across the trailer at some point,  "Available Now!" is more likely to get them to buy it immediatly i guess.

It may even be the case (although unlikely) that it's hard to effectively make a decent trailer without ruining some plot points.

that's not the point: the trailers/other promotion build awareness BEFOE the product launches to ensure it captures the maximum audience possible. sure a little advert square on XBL/whatever may catch a few people, as will a trailer in the marketplace, but if you leave it till launch day not as many people will have the game in their minds as would be by hyping it before the DLC release. sure the hardcore people know already, but the general public have moved on by now - ME2 has been out over 14 months...

this also applies to ME3 BW - a little info here and there goes a long way to hyping the game and keeping it in the (potential) audiences minds. look at Batman: arkham city, already several trailers in (and it was unveiled at the same spike tv awards and is due for release just before ME3), including both gameplay and CGI, plus wallpapers and screenshots abound and in press coverage. to date ME3 has nothing.

Modifié par Jebel Krong, 23 mars 2011 - 11:39 .

[Severyx]

I hopped into this thread for one reason: to see people's reactions to Chris Priestly's posts.

Frankly, I'm disappointed in you all.

Usually I can tolerate the level 'wtf' and 'omglol troll' on these forums, but wow. Just wow. Nothing like a bunch of twelve year olds trying to make the grand internetz aware of their epeens and apparent awesome skill in the business of marketing. Chris made valid points on his big last post 16 hours ago, and people are STILL trying to tell him they know better.

I doubt any one of you would last ten seconds in the real world of marketing. I've had marketing experience. It is not for the weak.

tl;dr
Quit the qq, kids, and learn to be patient like everyone else. I'm sorry the OP shattered your fragile world, but even he didn't promise you anything.

[Jebel Krong]

deleted post of own accord.

Modifié par Jebel Krong, 23 mars 2011 - 12:49 .

[Tennessee88]

I honestly don't see why people think the marketing team is making anything but the best move. The game has been out for over a year which means (with the exception of the fanatics like ourselves) that most copies are likely collecting dust. A lot of yall are saying awareness will be much better if they released a week before hand, but the awareness is there. Every single major gaming website has posted the announcement and some have even posted the uncovered secrets.

So far it has been smart marketing. They have recieved free advertising from us, several announcement stories on the major sites, and will likely allow for the Gtez presenation impressions to be posted later this week Monday/Tues. Why would they use the thing most likely to get people to click on the link to the Bioware store until they have something there.

And finally Chris Priestly was nice enough to tell us what was going on and he did so with solid reasons. Cry and scream all you want but the evidence shows that he is doing his job just fine.

[FDrage]

Tennessee88 wrote...

And finally Chris Priestly was nice enough to tell us what was going on and he did so with solid reasons. Cry and scream all you want but the evidence shows that he is doing his job just fine.

what evdince are you talking about?

personally that being a "smart" move doesn't cut it with me ... no I don't really care about the trailer one way or the other. But the "argument" that it was a smart move or that a trailer on released day was PR jsut doesn't seem tooo logical. I can rather except an explanatuion to the degree that for scheduling reasons the trailer wasn't ready for the official announcement which had to come at least 1 week before hand.

But then again we don't have any data to prove one way or the other what the result of that "smart PR move" will be. One can argument as much as one likes about what is better "trailer or release day" or "trailer before release day" it boils down to personal preference and one can't find data to support one way or the other.

[Jzier]

ZOMG WE DUN GET TO WATCH TRAILUR BEEFOR IT CUMS OUT AND SPOIL PLOT PUNTS!!!!!

[CannotCompute]

Not gonna buy the DLC at initial release anyway (busy playing another game atm).

Will watch the trailer and read some reviews first.

[bztang]

Irrepressible wrote...

Pwener2313 wrote...

Spoiled? Who cares about the damn trailer. Im just angry that BW's PR department has shown how mediocre and stupid it is. Releasing the trailer the same as the DLC? When the DLC comes out I'll download it and see for myself. God'dammed amateurs.

Actually, releasing a trailer on the date of the DLC is not stupid. All you people here want a trailer earlier to satisfy your hunger for ME, but you don't need one, trailer or no trailer pretty much every single person here will undoubtedly purchase Arrival. Thus it's unnecessary.

A trailer on release date on the other hand gives a gentle nudge to those not so in tune with the goings on (there are lots of people like that) to encourage them to buy it. On that front the trailer is better suited for actual date, rather than early because if there's a trailer saying something is available right now people are more inclined to buy it the same day, whereas if there's a trailer stating a date a bit further away people are more likely to forget about it.

So yeh, BW's PR department has shown itself to be really mediocre and stupid...

This

[Mersey]

The wait is killing me, but it´s a good thing coz I do not want even the slightest of spoiler from a trailer. Wish I could go to sleep now and wake up and it´s tuesday 29th.

[FDrage]

Mersey wrote...

The wait is killing me, but it´s a good thing coz I do not want even the slightest of spoiler from a trailer. Wish I could go to sleep now and wake up and it´s tuesday 29th.

You are strong! you can resist temptation! you can resist a trailer! Nothing can spoli you! You are strong!


oki ... no trailer so that "motivational" isn't needed

[Fiery Phoenix]

Check out the new status update for ME2 on Facebook, guys. The new live chat has been confirmed for tomorrow; apparently it will be primarily about Arrival.

[Chewin]

It starts at 2 PM, crap. No sleep for me

Modifié par Chewin3, 23 mars 2011 - 03:57 .