BS Veyron wrote...
designing and producing an alternate cover = $$$. Its an unnecessary cost and Bioware is a business.
Go to any anime or gaming convention, and you'll see hundreds or thousands of girls who spend thousands of dollars each year on games and comics. A lot of these girls haven't heard of Mass Effect, and won't buy it, because they don't know what it's like. Marketing doesn't distinguish it in any way from Gears of War or Crysis - you just see a grim future with a crew-cutted bro tearing his way through it with an assault rifle. Boring.
If marketing did a little more to get the attention of these RPG-loving girls, they could make more money. The big question is... is would the investment earn out? Can they do it in such a way that it attracts females who are unaware of the series but still engages the main, dude-based audience?
Because female gamers are ludicrously underserved, and will often devour any game that shows them an ounce of respect, once they're aware of it.





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