It's short, but the relevant portion includes the following:
Developers should craft follow-ups around the original fan base. When
creating a sequel, they need to keep the scope in line what the fans can
support. If Dragon Age: Origins sold 3 million copies,
it seems foolish to spend so much money on Dragon Age 2 that it needs
to sell twice that amount to make a profit. (I'm not saying this is
specifically the case with DA2; it's just an example.) The breadth of
the sequel should be such that if it matches the original (or maybe
sells a little more), it will still be profitable. This amazing feat is actually rather simple to accomplish: Don't change everything.
Changes cost money, and when developers bet on generating new users,
they also risks alienating their original users. Fans are the strongest
thing a franchise can have, and it's a terrible idea to get on their bad
side.
If developers irritate the customers that made their product matter, they will lose sales. According to VGChartz.com, Dragon Age: Origins will likely end up outselling Dragon Age 2
by far. While the latter has already sold about half the amount of the
former (largely due to high preorder numbers), the sequel's bestselling
SKU, the 360, has already dropped to an alarming 30,000 copies worldwide
in its seventh week. Dragon Age: Origins posted ten times that in its
seventh week. Something makes me think that EA was expecting the sequel
to do better. They talked about picking up tons of new fans...and maybe
they did. But it seems they lost a lot of people in the process (myself
included).
The EA fiscal Q4 earnings call is coming up on the 4th of may, so we'll get some definitive news then, but I'm betting DA2 didn't do nearly what was expected of it. I'd love to be a fly on Gaider's or Laidlaw's walls right about now.
BDF, don't even bother.





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