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So Mass Effect is centered more to the male gamer, right?


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#26
theSteeeeels

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sevalaricgirl wrote...

Stonen80 wrote...

Most gamers are males, no big secret.


Actually, this is not true anymore.  More and more female gamers are playing rpgs, especially Bioware games.  I'd say it's about a 55/45 split now with women from their late teens to us who are older playing rpgs.  Shooters maybe, but not rpgs.


lmao 55/45 split my ass

#27
AdmiralCheez

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I like how InvaderErl ignores the genuinely good part of LiquidGrape's post.

You know, the bit where everyone thinks Shep's supposed to be a dude because marketing says so.

#28
Clonedzero

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see, you're forgetting the fact that people to bother clicking on a femshep preference poll would be people who prefer femshep. theres a HUGE disconnect between people who play the game, and people who play the game AND come to the forums. so your pole is really pointless and not useful. all that shows is that BSN forum goers slightly prefer femshep (keyword, slightly)

also, who the hell cares who's on the cover? they made sheploo simply to be the default face and cover boy.

femshep is in the game as a completely viable character choice. so what is the problem exactly? because they use the scanned in model face for cover boy? this enrages you? is this feminist nonsense? you should pick your fights better. the only reason she's not ever on covers or rarely used in promotional stuff is simply because of the iconic and recognition of sheploo. people can look at him and be like "oh shepard" the entire point of making sheploo of a scanned models face.

i mean its the third in the series. putting a chick that 90% of the gamers wouldnt recognize on the cover is a mistake. its not consistent. and horribly bad marketing.

theres nothing wrong with femshep mind you. its just they already threw in their hat for sheploo from a marketing perspective.

also. im 100% positive that the ME3 cover you showed is a placeholder cover and they'll produce a new one with actual characters and stuff going on it. including sheploo front and present.

#29
AdmiralCheez

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theSteeeeels wrote...

lmao 55/45 split my ass

Closer to 60/40.

You owe me either one human posterior or a small donkey.  Take your pick.

#30
InvaderErl

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AdmiralCheez wrote...

I like how InvaderErl ignores the genuinely good part of LiquidGrape's post.

You know, the bit where everyone thinks Shep's supposed to be a dude because marketing says so.


Oh please. I didn't comment on it because I haven't read the article yet and I NEVER said that a game with a female main character could not be profitable. That's just absurd. I just finished playing Portal 2 and would buy another one in a heartbeat. So please do not put words into my mouth.

Modifié par InvaderErl, 04 mai 2011 - 02:15 .


#31
Clonedzero

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sevalaricgirl wrote...

Stonen80 wrote...

Most gamers are males, no big secret.


Actually, this is not true anymore.  More and more female gamers are playing rpgs, especially Bioware games.  I'd say it's about a 55/45 split now with women from their late teens to us who are older playing rpgs.  Shooters maybe, but not rpgs.

no.  that is a horrible made up stastic.

55/45 isnt even remotely close.

and yes. a majority of female gamers are very casual gamers. every girl i know that plays video games vastly prefer casual games and oddly enough MMOs.

and its a really REALLY weird thing that ive noticed here. femshep fans are outraged more about the fact she's not on the cover than the fact she doesnt have her own set of motion capture animations. which seems outrageously stupid to me.

personally i play male shepard. but if i was a femshep fan i doubt i'd care about the cover and i'd care about actual game content such as animations.

again, pick your battles better.

#32
WizenSlinky0

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AdmiralCheez wrote...

theSteeeeels wrote...

lmao 55/45 split my ass

Closer to 60/40.

You owe me either one human posterior or a small donkey.  Take your pick.


Ah yes, human posterior. I have dismissed this claim.

#33
AdmiralCheez

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InvaderErl wrote...

Oh please. I didn't comment on it because I haven't read the article yet and I NEVER said that a game with a female main character could not be profitable. That's just absurd. I just finished playing Portal 2 and would buy another one in a heartbeat. So please do not put words into my mouth.

Okeydokes.  You shoulda posted that when you replied to him, though. Instead of ignoring it.

Looks like lousy debate tactics.  No offense.

Modifié par AdmiralCheez, 04 mai 2011 - 02:21 .


#34
gorrillasnake

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its centered for a Male Audience because..
according to the ESA: Male/Female Gamer Ratio is 60/40
so a male audience is the main marketing Target...

Modifié par gorrillasnake, 04 mai 2011 - 02:22 .


#35
AdmiralCheez

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gorrillasnake wrote...

its centered for a Male Audience because..
according to the ESA: Male/Female Gamer Ratio is 60/40

That would be like aiming to make only $60 instead of $100.

#36
gorrillasnake

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well bioware made a female character to keep the Rpg element..but i doubt that they will market a Femshep(not sexist)

AdmiralCheez wrote...

gorrillasnake wrote...

its centered for a Male Audience because..
according to the ESA: Male/Female Gamer Ratio is 60/40

That would be like aiming to make only $60 instead of $100.



#37
Clonedzero

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gorrillasnake wrote...

its centered for a Male Audience because..
according to the ESA: Male/Female Gamer Ratio is 60/40
so a male audience is the main marketing Target...

well plus you have to take into account of who's playing what types of games.

does a big AAA shooter/rpg title appeal to females? on average? not really.

#38
AdmiralCheez

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gorrillasnake wrote...

well bioware made a female character to keep the Rpg element..but i doubt that they will market a Femshep(not sexist)

I just find it bizarre that the character customization was hardly marketed at all.  They way it looks from the trailers, you'd think there was only one possible protagonist.  Totally passes up a great gameplay feature.

#39
WizenSlinky0

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Clonedzero wrote...

does a big AAA shooter/rpg title appeal to females? on average? not really.


Statistics to back that up?

#40
AdmiralCheez

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Clonedzero wrote...

does a big AAA shooter/rpg title appeal to females? on average? not really.

Image IPB

*cough*

#41
Clonedzero

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AdmiralCheez wrote...

gorrillasnake wrote...

well bioware made a female character to keep the Rpg element..but i doubt that they will market a Femshep(not sexist)

I just find it bizarre that the character customization was hardly marketed at all.  They way it looks from the trailers, you'd think there was only one possible protagonist.  Totally passes up a great gameplay feature.

well the thing is, people that care about character customization probably already know about it.

#42
Malanek

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I think the actual game is quite well balanced. In fact the devs seem to go out of their way to balance content focused at a specific gender despite there being more male players. The marketing obviously does focus on males and I don't really understand why they need to market a face for ME, apparently thats very important.

#43
Clonedzero

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AdmiralCheez wrote...

Clonedzero wrote...

does a big AAA shooter/rpg title appeal to females? on average? not really.

Image IPB

*cough*

you mean the creepy frog guy who wouldnt shut up about his terminal disease? yeah, he's real appealing... lol....

#44
WizenSlinky0

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Malanek999 wrote...

I think the actual game is quite well balanced. In fact the devs seem to go out of their way to balance content focused at a specific gender despite there being more male players. The marketing obviously does focus on males and I don't really understand why they need to market a face for ME, apparently thats very important.


Marketing almost always wants a face behind a product. And a lot of times the face can be as iconic to a game as its features. People remember it. And from a marketing standpoint, that's a good thing.

#45
Liec

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 You know despite marketing I notice more female players in ME online communities than in other fandoms :mellow:

#46
AdmiralCheez

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Clonedzero wrote...

you mean the creepy frog guy who wouldnt shut up about his terminal disease? yeah, he's real appealing... lol....

Thane was designed to be attractive for the ladies.  And even though I prefer Garrus, I'd say Bioware did a pretty good job.

Yep.  A whole.  Damn.  Character.  Just for teh wimminz.

In addition, what if someone really likes being able to create their own character, but not a damn thing is mentioned about it at some sort of gaming expo?  They'd be like, "Oh, another generic marine guy.  This game must be boring."

Relying on people to gather information outside of marketing and reviews is pretty lousy salesmanship.

#47
Malanek

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WizenSlinky0 wrote...

Malanek999 wrote...

I think the actual game is quite well balanced. In fact the devs seem to go out of their way to balance content focused at a specific gender despite there being more male players. The marketing obviously does focus on males and I don't really understand why they need to market a face for ME, apparently thats very important.


Marketing almost always wants a face behind a product. And a lot of times the face can be as iconic to a game as its features. People remember it. And from a marketing standpoint, that's a good thing.

Why though? I'm not convinced about this either. Most of my favourite all time games don't in fact.

#48
Clonedzero

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AdmiralCheez wrote...

Clonedzero wrote...

you mean the creepy frog guy who wouldnt shut up about his terminal disease? yeah, he's real appealing... lol....

Thane was designed to be attractive for the ladies.  And even though I prefer Garrus, I'd say Bioware did a pretty good job.

Yep.  A whole.  Damn.  Character.  Just for teh wimminz.

In addition, what if someone really likes being able to create their own character, but not a damn thing is mentioned about it at some sort of gaming expo?  They'd be like, "Oh, another generic marine guy.  This game must be boring."

Relying on people to gather information outside of marketing and reviews is pretty lousy salesmanship.

you mean like miranda? or talis complete personality retcon? simply designed for men?

also if someone is dismissing a game based off the cover, then they're probably too stupid to apperciate the game itself. i mean if they go "oh another genreric marine guy" then well, they're stupid and too judgemental of things.

and really the only significant difference between male shep and femshep is the voice actor and their gender, their personalities and behaviors are pretty much exactly the same. so femshep could be considered "generic overtough female character" lol

#49
Brownfinger

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I like that Mass Effect is emotionally engaging enough that it has universal appeal. A lot of the chicks that post here and are female Shepard loyalists are some of the most intelligent and thoughtful people in this community. They're missing out on widening their audience from a pretty nice demographic by not selling the female Shepard angle.

The commercial wouldn't be difficult, you can still push the narrative, but bring the camera around Shepard as appearance and armor fluctuates, ending on the default Shepard.

Modifié par Brownfinger, 04 mai 2011 - 02:45 .


#50
WizenSlinky0

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Malanek999 wrote...

Why though? I'm not convinced about this either. Most of my favourite all time games don't in fact.


Because we are socialled conditioned to be able to remember a face. It's built into our instincts because we have to deal with people on a daily basis and it pays to be able to tell them apart. A face is therefore easier to build an iconic image out of. And an image is exactly what a company wants. They want you to associate a certain image with their product every single time you see it or see something close it. Obviously no image is going to beat actual game content. But an advertisers job has nothing to do with whether or not you LIKE the game, only that you BUY the game.

It's great your games didn't need one and of course a good advertising campaign can make an iconic image out of anything really. Faces are just easier.

Also, another main goal of marketing is a "consistent" image. if they kept flipping between male and female shepard, it does not promote a consistant image of the game. They want to hammer that one singular image into your head until it's the only thing there on game launch.

Does this mean they couldn't have chosen a female Shepard? No, not at all. But they picked a male shepard and sticking with it is the way to go.

Modifié par WizenSlinky0, 04 mai 2011 - 02:46 .