Malanek999 wrote...
Why though? I'm not convinced about this either. Most of my favourite all time games don't in fact.
Because we are socialled conditioned to be able to remember a face. It's built into our instincts because we have to deal with people on a daily basis and it pays to be able to tell them apart. A face is therefore easier to build an iconic image out of. And an image is exactly what a company wants. They want you to associate a certain image with their product every single time you see it or see something close it. Obviously no image is going to beat actual game content. But an advertisers job has nothing to do with whether or not you LIKE the game, only that you BUY the game.
It's great your games didn't need one and of course a good advertising campaign can make an iconic image out of anything really. Faces are just easier.
Also, another main goal of marketing is a "consistent" image. if they kept flipping between male and female shepard, it does not promote a consistant image of the game. They want to hammer that one singular image into your head until it's the only thing there on game launch.
Does this mean they couldn't have chosen a female Shepard? No, not at all. But they picked a male shepard and sticking with it is the way to go.
Modifié par WizenSlinky0, 04 mai 2011 - 02:46 .