224 réponses à ce sujet

[gorrillasnake]

the Trailers have a Cinematic feel to them..... i dont think they are going to show character customization on there

AdmiralCheez wrote...

gorrillasnake wrote...

well bioware made a female character to keep the Rpg element..but i doubt that they will market a Femshep(not sexist)

I just find it bizarre that the character customization was hardly marketed at all.  They way it looks from the trailers, you'd think there was only one possible protagonist.  Totally passes up a great gameplay feature.

[AdmiralCheez]

Clonedzero wrote...

you mean like miranda? or talis complete personality retcon? simply designed for men?

Garrusmance?  Jacob's ass?  Seriously.  The point is that they are obviously thinking of ladies IN the game, so why not hint at it OUTSIDE the game?  Imagine the demographic they're passing up!  The $$$!

also if someone is dismissing a game based off the cover, then they're probably too stupid to apperciate the game itself. i mean if they go "oh another genreric marine guy" then well, they're stupid and too judgemental of things.

The issue here isn't the cover, but the marketing.  Really, the only girls I know that play ME either were already Bioware fans, heard about it from a friend, or picked it up because it might be interesting.  Nothing in the most prominent advertising really hinted that, hey, Mass Effect isn't your typical testosterone fest.

and really the only significant difference between male shep and femshep is the voice actor and their gender, their personalities and behaviors are pretty much exactly the same. so femshep could be considered "generic overtough female character" lol

Thank you for completely missing the point.

[jakal66]

This again...man it never ends..just face it...it's never gonna make the front cover...never.Not becasue female characters aren't profitable but because they already have an Icon,Sheploo.Anyhow 60/40 for ME only or gamers in general because if it's general ME would be 10% of that 40....top...
Although it would be cool to have it in the back of the cover so that ladies could just flip it and bammm !Happy!!But promotional marketing with femshep....I don't think it's gonna happen

[Malanek]

WizenSlinky0 wrote...
It's great your games didn't need one and of course a good advertising campaign can make an iconic image out of anything really. Faces are just easier.

It's not just my games. In that MR research link that was posted earlier in the thread, for the top 20 pc games of 2009 I don't think any of them marketed on the concept of an iconic face.
1 THE SIMS Teen
2 WORLD OF WARCRAFT: WRATH OF THE LICH KING EXPANSION PACK Teen
3 THE SIMS 2 DOUBLE DELUXE Teen
4 WORLD OF WARCRAFT: BATTLE CHEST Teen
5 CALL OF DUTY: MODERN WARFARE 2 Mature
6 WORLD OF WARCRAFT Teen
7 THE SIMS 3: WORLD ADVENTURES EXPANSION PACK Teen
8 SPORE Everyone 10+
9 DRAGON AGE: ORIGINS Mature
10 EMPIRE: TOTAL WAR Teen
11 THE SIMS 3 COLLECTOR’S ED Teen
12 WORLD OF WARCRAFT: BURNING CRUSADE EXPANSION PACK Teen
13 AION Teen
14 THE SIMS 2 APARTMENT LIFE EXPANSION PACK Teen
15 STARCRAFT: BATTLE CHEST Mature
16 WARHAMMER 40,000: DAWN OF WAR II Mature
17 LEFT 4 DEAD 2 Mature
18 MUMBO JUMBO ASSORTMENT Everyone
19 DIABLO BATTLE CHEST Mature
20 WARCRAFT III BATTLE CHEST Teen

WizenSlinky0 wrote...
Also, another main goal of marketing is a "consistent" image. if they kept flipping between male and female shepard, it does not promote a consistant image of the game. They want to hammer that one singular image into your head until it's the only thing there on game launch.

Does this mean they couldn't have chosen a female Shepard? No, not at all. But they picked a male shepard and sticking with it is the way to go.

You see the problem is Sheploo isn't really representative of the game. He may not even exist, even for male gamers. One of the features is that your shepard can look how you want. ME1 cover should have been marketed around Saren and some other aliens. ME2 cover should have been marketed around a collector with minor artwork featuring squadmates. ME3 should be marketed around earth and the reapers. I think the focus on sheploo is suboptimal.

[AdmiralCheez]

gorrillasnake wrote...

the Trailers have a Cinematic feel to them..... i dont think they are going to show character customization on there

Trailers schmailers.  I'm talking about dev spots, magazine features, gaming expo presentations--just a little more hinted that your Shepard is yours, the choices are yours, the galaxy is yours.

I mean, sure, they do a little bit of htat already, but they're starting to treat it like we know that already.  What about teh n00bz, mang?

[jakal66]

Malanek999 wrote...

WizenSlinky0 wrote...
It's great your games didn't need one and of course a good advertising campaign can make an iconic image out of anything really. Faces are just easier.

It's not just my games. In that MR research link that was posted earlier in the thread, for the top 20 pc games of 2009 I don't think any of them marketed on the concept of an iconic face.
1 THE SIMS Teen
2 WORLD OF WARCRAFT: WRATH OF THE LICH KING EXPANSION PACK Teen
3 THE SIMS 2 DOUBLE DELUXE Teen
4 WORLD OF WARCRAFT: BATTLE CHEST Teen
5 CALL OF DUTY: MODERN WARFARE 2 Mature
6 WORLD OF WARCRAFT Teen
7 THE SIMS 3: WORLD ADVENTURES EXPANSION PACK Teen
8 SPORE Everyone 10+
9 DRAGON AGE: ORIGINS Mature
10 EMPIRE: TOTAL WAR Teen
11 THE SIMS 3 COLLECTOR’S ED Teen
12 WORLD OF WARCRAFT: BURNING CRUSADE EXPANSION PACK Teen
13 AION Teen
14 THE SIMS 2 APARTMENT LIFE EXPANSION PACK Teen
15 STARCRAFT: BATTLE CHEST Mature
16 WARHAMMER 40,000: DAWN OF WAR II Mature
17 LEFT 4 DEAD 2 Mature
18 MUMBO JUMBO ASSORTMENT Everyone
19 DIABLO BATTLE CHEST Mature
20 WARCRAFT III BATTLE CHEST Teen

WizenSlinky0 wrote...
Also, another main goal of marketing is a "consistent" image. if they kept flipping between male and female shepard, it does not promote a consistant image of the game. They want to hammer that one singular image into your head until it's the only thing there on game launch.

Does this mean they couldn't have chosen a female Shepard? No, not at all. But they picked a male shepard and sticking with it is the way to go.

You see the problem is Sheploo isn't really representative of the game. He may not even exist, even for male gamers. One of the features is that your shepard can look how you want. ME1 cover should have been marketed around Saren and some other aliens. ME2 cover should have been marketed around a collector with minor artwork featuring squadmates. ME3 should be marketed around earth and the reapers. I think the focus on sheploo is suboptimal.

UHHH  No, perhaps that was more of a case in DAO, but all promotions since ME1 have had Sheppard as the Icon character for the ME universe you and a million other people not using it doesn't say it's not the marketing Icon..or the most popular face...(in the marketing aspect of the whole thing of course)

Modifié par jakal66, 04 mai 2011 - 03:01 .

[gorrillasnake]

Modifié par gorrillasnake, 04 mai 2011 - 03:02 .

[gorrillasnake]

 youve got to look at it from a publishers standpoint...you want to make money ..alot..so you market to a specific audience(kids,teens,adults,Family) and in those you target a specific gender..male of female?....so are you gonna market hanna montana the game to Males or are you going to market the game to Young girls? 

yeah young girls...you market to the Audience that sells!!

AdmiralCheez wrote...

gorrillasnake wrote...

the Trailers have a Cinematic feel to them..... i dont think they are going to show character customization on there

Trailers schmailers.  I'm talking about dev spots, magazine features, gaming expo presentations--just a little more hinted that your Shepard is yours, the choices are yours, the galaxy is yours.

I mean, sure, they do a little bit of htat already, but they're starting to treat it like we know that already.  What about teh n00bz, mang?

[jakal66]

gorrillasnake wrote...

 youve got to look at it from a publishers standpoint...you want to make money ..alot..so you market to a specific audience(kids,teens,adults,Family) and in those you target a specific gender..male of female?....so are you gonna market hanna montana the game to Males or are you going to market the game to Young girls? 

yeah young girls...you market to the Audience that sells!!

EXfrigginACTLY:O

[WizenSlinky0]

Malanek999 wrote...

It's not just my games. In that MR research link that was posted earlier in the thread, for the top 20 pc games of 2009 I don't think any of them marketed on the concept of an iconic face.
1 THE SIMS Teen
2 WORLD OF WARCRAFT: WRATH OF THE LICH KING EXPANSION PACK Teen
3 THE SIMS 2 DOUBLE DELUXE Teen
4 WORLD OF WARCRAFT: BATTLE CHEST Teen
5 CALL OF DUTY: MODERN WARFARE 2 Mature
6 WORLD OF WARCRAFT Teen
7 THE SIMS 3: WORLD ADVENTURES EXPANSION PACK Teen
8 SPORE Everyone 10+
9 DRAGON AGE: ORIGINS Mature
10 EMPIRE: TOTAL WAR Teen
11 THE SIMS 3 COLLECTOR’S ED Teen
12 WORLD OF WARCRAFT: BURNING CRUSADE EXPANSION PACK Teen
13 AION Teen
14 THE SIMS 2 APARTMENT LIFE EXPANSION PACK Teen
15 STARCRAFT: BATTLE CHEST Mature
16 WARHAMMER 40,000: DAWN OF WAR II Mature
17 LEFT 4 DEAD 2 Mature
18 MUMBO JUMBO ASSORTMENT Everyone
19 DIABLO BATTLE CHEST Mature
20 WARCRAFT III BATTLE CHEST Teen

You see the problem is Sheploo isn't really representative of the game. He may not even exist, even for male gamers. One of the features is that your shepard can look how you want. ME1 cover should have been marketed around Saren and some other aliens. ME2 cover should have been marketed around a collector with minor artwork featuring squadmates. ME3 should be marketed around earth and the reapers. I think the focus on sheploo is suboptimal.

I really, really don't feel like looking up each one of those games box art. But just with number 2, I see a knight with glowing blue eyes as the cover art. A face, even if armored.

And that isn't consistancy. A consistant image can be important. Why would you jump the cover art to represent just that one game? Why wouldn't you take the chance to advertise the entire trilogy, with one of the consistant aspects that carry over into every single game?

[Clonedzero]

AdmiralCheez wrote...

Clonedzero wrote...

you mean like miranda? or talis complete personality retcon? simply designed for men?

Garrusmance?  Jacob's ass?  Seriously.  The point is that they are obviously thinking of ladies IN the game, so why not hint at it OUTSIDE the game?  Imagine the demographic they're passing up!  The $$$!

also if someone is dismissing a game based off the cover, then they're probably too stupid to apperciate the game itself. i mean if they go "oh another genreric marine guy" then well, they're stupid and too judgemental of things.

The issue here isn't the cover, but the marketing.  Really, the only girls I know that play ME either were already Bioware fans, heard about it from a friend, or picked it up because it might be interesting.  Nothing in the most prominent advertising really hinted that, hey, Mass Effect isn't your typical testosterone fest.

and really the only significant difference between male shep and femshep is the voice actor and their gender, their personalities and behaviors are pretty much exactly the same. so femshep could be considered "generic overtough female character" lol

Thank you for completely missing the point.

i dont think any amount of marketing would attract that many more female gamers is my point. most girls into this type of game are already into it.  thats the point that matters.

do the female gamers you know that arent into mass effect, would they be into it if the marketing was more directed at them? no.

and your major generalization of "most games being crazy testosterion fests" just shows your ridiculous bias. so yeah... im not going to argue with someone who's bias and locked into their opinion because its pointless and a waste of time.

the simple fact of the matter is that, sheploo is a recognizable icon used for pure product recognition purposes. that fact alone is FAR more valuable from a marketing perspective than a slight increase in female purchases.

and honestly, again, as an existing fan, why do you care about femshep being on the cover or in ads? seriously? its just ridiculous and silly to me for people to care about the advertising when they're already fans of the game and will already buy the next one in the series.

[jakal66]

Besides practically all the marketing campaign has always gone around sheploo, pictures, vids, trailers, magazine pics, etc... He's supposed to be the familiar face that not only fans can recognize but casual gamers too, that's where the money is...

[Malanek]

jakal66 wrote...

Malanek999 wrote...
You see the problem is Sheploo isn't really representative of the game. He may not even exist, even for male gamers. One of the features is that your shepard can look how you want. ME1 cover should have been marketed around Saren and some other aliens. ME2 cover should have been marketed around a collector with minor artwork featuring squadmates. ME3 should be marketed around earth and the reapers. I think the focus on sheploo is suboptimal.

UHHH  No, perhaps that was more of a case in DAO, but all promotions since ME1 have had Sheppard as the Icon character for the ME universe you and a million other people not using it doesn't say it's not the marketing Icon..or the most popular face...(in the marketing aspect of the whole thing of course)

You're missing what I am trying to say. I am not disputing that the marketing is pushing the default male shepard to be the iconic face. In fact I am saying that is the case. However he wasn't representative of what the game was really about.

Edit: fixed bungled quotes.

Modifié par Malanek999, 04 mai 2011 - 03:15 .

[WizenSlinky0]

Clonedzero wrote...

you mean like miranda? or talis complete personality retcon? simply designed for men?

Wait, what? Tali's personality retcon? Uh, I kinda remember her being the shy quarian in ME1 too? Has it really been that long since I've played it, cause I totally found tali still quite in character with the maturity one would expect added to a quarian who finished her pilgrimage and was therefore considered "an adult"

Modifié par WizenSlinky0, 04 mai 2011 - 03:08 .

[AdmiralCheez]

It's not me, it's the audience they have yet to reach. I don't care who or what's on the cover. And the testosterone-fest is not MY bias, but the bias of a lot of girls who want to try gaming, but are sick of being screamed off Xbox Live with cries of "ur fat lol" and "make me a sammich."

Seriously. That's a massive demographic ripe for the plucking. As for the "already into it" argument? Hardly any of the gamer girls on my campus have heard of Mass Effect.

[jakal66]

[quote]Malanek999 wrote...

[quote]jakal66 wrote...
You see the problem is Sheploo isn't really representative of the game. He may not even exist, even for male gamers. One of the features is that your shepard can look how you want. ME1 cover should have been marketed around Saren and some other aliens. ME2 cover should have been marketed around a collector with minor artwork featuring squadmates. ME3 should be marketed around earth and the reapers. I think the focus on sheploo is suboptimal.[/quote]
UHHH  No, perhaps that was more of a case in DAO, but all promotions since ME1 have had Sheppard as the Icon character for the ME universe you and a million other people not using it doesn't say it's not the marketing Icon..or the most popular face...(in the marketing aspect of the whole thing of course)
[/quote]
You're missing what I am trying to say. I am not disputing that the marketing is pushing the default male shepard to be the iconic face. In fact I am saying that is the case. However he wasn't representative of what the game was really about.[/quote]

I get your point but I was trying to say that in DAO your character creation was more important that here, in fact and let's face it Sheploos face is the best rendered face, I mean I love to create mine but come on the rendering is kinda crappy in comparison...I am one of the few who sometimes enjoy to play with sheploo...perhaps because I feel that his face represents who I believe is Shep, but that is my opinion and my taste...of course for everyone ios a different story...perhaps I misunderstood your post though:crying:

[Malanek]

WizenSlinky0 wrote...

Malanek999 wrote...
2 WORLD OF WARCRAFT: WRATH OF THE LICH KING EXPANSION PACK Teen

You see the problem is Sheploo isn't really representative of the game. He may not even exist, even for male gamers. One of the features is that your shepard can look how you want. ME1 cover should have been marketed around Saren and some other aliens. ME2 cover should have been marketed around a collector with minor artwork featuring squadmates. ME3 should be marketed around earth and the reapers. I think the focus on sheploo is suboptimal.

I really, really don't feel like looking up each one of those games box art. But just with number 2, I see a knight with glowing blue eyes as the cover art. A face, even if armored.

And that isn't consistancy. A consistant image can be important. Why would you jump the cover art to represent just that one game? Why wouldn't you take the chance to advertise the entire trilogy, with one of the consistant aspects that carry over into every single game?

That wasn't a playable character though. That was what the game was actually about for everyone. I'm not saying you should not use a face. What I am saying is that I don't see the need to try generate an iconic face that is misrepresentative of the actual game. I wasn't really talking about consistancy at all.

[gorrillasnake]

very true..and its the publishers to blame...i have no plbm with fem sheps.....also there are lots of female protagonist(Lara croft,Samus)
check this out

AdmiralCheez wrote...

It's not me, it's the audience they have yet to reach. I don't care who or what's on the cover. And the testosterone-fest is not MY bias, but the bias of a lot of girls who want to try gaming, but are sick of being screamed off Xbox Live with cries of "ur fat lol" and "make me a sammich."

Seriously. That's a massive demographic ripe for the plucking. As for the "already into it" argument? Hardly any of the gamer girls on my campus have heard of Mass Effect.

[Clonedzero]

WizenSlinky0 wrote...

Clonedzero wrote...

you mean like miranda? or talis complete personality retcon? simply designed for men?

Wait, what? Tali's personality retcon? Uh, I kinda remember her being the shy quarian in ME1 too? Has it really been that long since I've played it, cause I totally found tali still quite in character with the maturity one would expect added to a quarian who finished her pilgrimage and was therefore considered "an adult"

her personality is a total change in such an unrealistic way its silly and dumb. the only people that disagree with that are those creepy massive tali fans.

she's fairly mature and basically a walking codex page for quarians and geth in ME1.

in ME2 she gets shy, awkward, incompetent, emotionally needy, and generally much more immature as a character. like she regressed or something.

its very weird.

[jakal66]

Clonedzero wrote...

WizenSlinky0 wrote...

Clonedzero wrote...

you mean like miranda? or talis complete personality retcon? simply designed for men?

Wait, what? Tali's personality retcon? Uh, I kinda remember her being the shy quarian in ME1 too? Has it really been that long since I've played it, cause I totally found tali still quite in character with the maturity one would expect added to a quarian who finished her pilgrimage and was therefore considered "an adult"

her personality is a total change in such an unrealistic way its silly and dumb. the only people that disagree with that are those creepy massive tali fans.

she's fairly mature and basically a walking codex page for quarians and geth in ME1.

in ME2 she gets shy, awkward, incompetent, emotionally needy, and generally much more immature as a character. like she regressed or something.

its very weird.

Right like Ash and Kaidan dont have those kinda fans too...gimmie a break....


Someone mentioned lara croft...100% targeted for male player..nuff said...

[Clonedzero]

gorrillasnake wrote...

very true..and its the publishers to blame...i have no plbm with fem sheps.....also there are lots of female protagonist(Lara croft,Samus)
check this out

AdmiralCheez wrote...

It's not me, it's the audience they have yet to reach. I don't care who or what's on the cover. And the testosterone-fest is not MY bias, but the bias of a lot of girls who want to try gaming, but are sick of being screamed off Xbox Live with cries of "ur fat lol" and "make me a sammich."

Seriously. That's a massive demographic ripe for the plucking. As for the "already into it" argument? Hardly any of the gamer girls on my campus have heard of Mass Effect.

well to be fair, lara croft and samus are both HORRIBLE  female characters. ones a gross sterotype oversexualized to appeal to a male market for creepy reasons. and the other is a completely blank character that never talks, shows emotions and is completely uninteresting in every possible way. sorta like the female version of master chief from Halo.

[Clonedzero]

jakal66 wrote...

Clonedzero wrote...

WizenSlinky0 wrote...

Clonedzero wrote...

you mean like miranda? or talis complete personality retcon? simply designed for men?

Wait, what? Tali's personality retcon? Uh, I kinda remember her being the shy quarian in ME1 too? Has it really been that long since I've played it, cause I totally found tali still quite in character with the maturity one would expect added to a quarian who finished her pilgrimage and was therefore considered "an adult"

her personality is a total change in such an unrealistic way its silly and dumb. the only people that disagree with that are those creepy massive tali fans.

she's fairly mature and basically a walking codex page for quarians and geth in ME1.

in ME2 she gets shy, awkward, incompetent, emotionally needy, and generally much more immature as a character. like she regressed or something.

its very weird.

Right like Ash and Kaidan dont have those kinda fans too...gimmie a break....


Someone mentioned lara croft...100% targeted for male player..nuff said...

what? i dont deny that theres alot of fanatic fans of any character on these forums that ignore all logic and any critisisms of their favorite character. but that doesnt mean my point about tali isnt true lol

[gorrillasnake]

how about Jade from Beyond good and evil?

Clonedzero wrote...

gorrillasnake wrote...

very true..and its the publishers to blame...i have no plbm with fem sheps.....also there are lots of female protagonist(Lara croft,Samus)
check this out

AdmiralCheez wrote...

It's not me, it's the audience they have yet to reach. I don't care who or what's on the cover. And the testosterone-fest is not MY bias, but the bias of a lot of girls who want to try gaming, but are sick of being screamed off Xbox Live with cries of "ur fat lol" and "make me a sammich."

Seriously. That's a massive demographic ripe for the plucking. As for the "already into it" argument? Hardly any of the gamer girls on my campus have heard of Mass Effect.

well to be fair, lara croft and samus are both HORRIBLE  female characters. ones a gross sterotype oversexualized to appeal to a male market for creepy reasons. and the other is a completely blank character that never talks, shows emotions and is completely uninteresting in every possible way. sorta like the female version of master chief from Halo.

Modifié par gorrillasnake, 04 mai 2011 - 03:17 .

[AdmiralCheez]

gorrillasnake wrote...

very true..and its the publishers to blame...i have no plbm with fem sheps.....also there are lots of female protagonist(Lara croft,Samus)
check this out

Yeah, but FemShep is one of the few who isn't waving her ****** and buns in the air for all the boys to see.  It's like the difference between Ashley in ME1 and Miranda in ME2.  You can sort of tell which one's fanservice.

[jakal66]

I'll tell you what...here in my country...of all the women I am friends with of my age(35) none of them like video games..they think of them as childish...and have no patience to learn the skills to play.And of the women who do play Video games...they rarely play this kinda rpg/shooter game and it's not a promotional problem it's the fact that most women see a guy and a gun runnin around and they think it's boring, stupid, etc... I have yet to meet a female ME player... I wish I could...my wife hates them all

And I am true HC video game player...I have been playing video games since I can remember

Modifié par jakal66, 04 mai 2011 - 03:23 .