224 réponses à ce sujet

[AdmiralCheez]

Clonedzero wrote...

ive seen studies (not relating to this) but other marketing studies, and they are crazy with what they test and see what works. i'd be surprised if they didnt toy with ideas for marketing it more towards women. the only issue with that is you lose the focus of the larger male market thats probably the reason.

EA kind of has pretty bad marketing, man.  They kind of... assume their audience is stupid teenage boys.

I'll let Extra Credits say it for me.

[Saphara]

AdmiralCheez wrote...

Clonedzero wrote...

ive seen studies (not relating to this) but other marketing studies, and they are crazy with what they test and see what works. i'd be surprised if they didnt toy with ideas for marketing it more towards women. the only issue with that is you lose the focus of the larger male market thats probably the reason.

EA kind of has pretty bad marketing, man.  They kind of... assume their audience is stupid teenage boys.

I'll let Extra Credits say it for me.

A la "Your Mom hates this game" and...i think it was Bulletstorm? that had more emphasis on swearing and machoness then actual gameplay

[Clonedzero]

AdmiralCheez wrote...

Clonedzero wrote...

ive seen studies (not relating to this) but other marketing studies, and they are crazy with what they test and see what works. i'd be surprised if they didnt toy with ideas for marketing it more towards women. the only issue with that is you lose the focus of the larger male market thats probably the reason.

EA kind of has pretty bad marketing, man.  They kind of... assume their audience is stupid teenage boys.

I'll let Extra Credits say it for me.

thats because their audience is largely teenage boys lol

[jakal66]

Saphara wrote...

Clonedzero wrote...

quote]if theres money to be made, you bet they'd be advertising to women more. trust me. they wouldnt pidgeonhole women into a category if it was practical to market their product to a specific audience.

ive seen studies (not relating to this) but other marketing studies, and they are crazy with what they test and see what works. i'd be surprised if they didnt toy with ideas for marketing it more towards women. the only issue with that is you lose the focus of the larger male market thats probably the reason.

How would they lose the market? It would be one thing if they changed the game formula. Somehow, i doubt including some shots of female protagonists is really going to turn the male gamers away if the basic story and comat is still kick ass.

And, are you saying women dont have spending power? Then why are men moaning so much about wives/girlfriends/daughters/sisters taking all their money?

that's why I suggested a reversible cover...bam!everyone's happy...a few posters here and there wouldn't mind but the thing is...do they need to promote this...or are they saying"we've got this group of female fan whom we know will buy our game,merch,dlcs,etc... do we concentrate on trying to get more or are we satisfied with the current numbers and wanna focus on that chunk of casual gamers(could be female too) where the money is" and tlet's face it the typical casula gamer could care less about whos in the cover

[Saphara]

Clonedzero wrote...

AdmiralCheez wrote...

Clonedzero wrote...

ive seen studies (not relating to this) but other marketing studies, and they are crazy with what they test and see what works. i'd be surprised if they didnt toy with ideas for marketing it more towards women. the only issue with that is you lose the focus of the larger male market thats probably the reason.

EA kind of has pretty bad marketing, man.  They kind of... assume their audience is stupid teenage boys.

I'll let Extra Credits say it for me.

thats because their audience is largely teenage boys lol

I thought it was those over the age of 20, and that the "teenage boy" thing may not be actually true but is a very ingrained stereotype?

[AdmiralCheez]

Clonedzero wrote...
thats because their audience is largely teenage boys lol

Actually, it's not.  The average game is 34.

SOURCE!

[Saphara]

AdmiralCheez wrote...

Clonedzero wrote...
thats because their audience is largely teenage boys lol

Actually, it's not.  The average game is 34.

SOURCE!

The Atari and arcade generation!

[jakal66]

AdmiralCheez wrote...

Clonedzero wrote...
thats because their audience is largely teenage boys lol

Actually, it's not.  The average game is 34.

SOURCE!

that's ok, by today standards some 34 year old males are like teens hahaha:-P:bandit:

[gorrillasnake]

i remember my dad bought a 3DO system..lol

AdmiralCheez wrote...

Saphara wrote...
Some grownups. Some of us have the benefit of having formerly gamer dads

Dude, I remember being really little and sitting on Dad's knee, watching him play Star Wars: X-Wing.  Good times.

[jakal66]

Saphara wrote...

AdmiralCheez wrote...

Clonedzero wrote...
thats because their audience is largely teenage boys lol

Actually, it's not.  The average game is 34.

SOURCE!

The Atari and arcade generation!

Yeah you mean my generation! hahaha

[AdmiralCheez]

Saphara wrote...

I thought it was those over the age of 20, and that the "teenage boy" thing may not be actually true but is a very ingrained stereotype?

EA needs to actually do their homework and not attempt to sell their products to a stereotype, man.

[InvincibleHero]

I agree that more women are getting into gaming and that is great but that 60-40 needs to be taken with a huge grain of salt. If anyone bothered to read it all you'd find online game played most often at 42% a category titled Puzzle, boardgame, game show, trivia and card games. They also say online is 60-40 split but somehow I guess that huge category hosts a vast majority of the women. A conglomerate of action, sports, strategy and rpg only made up 20% of the total. Most of the real gamer games and it has less than half the players. It also goes on to say 83% of parents yep moms play because asked too and they count as one gamer.

Hard to say if they have an agenda or not. Most of those online games are likely to be free so I question why counted.

[jakal66]

AdmiralCheez wrote...

Saphara wrote...

I thought it was those over the age of 20, and that the "teenage boy" thing may not be actually true but is a very ingrained stereotype?

EA needs to actually do their homework and not attempt to sell their products to a stereotype, man.

yeah but...it's EA....

[Clonedzero]

AdmiralCheez wrote...

Clonedzero wrote...
thats because their audience is largely teenage boys lol

Actually, it's not.  The average game is 34.

SOURCE!

thats actually pretty interesting.

[gorrillasnake]

yeah im not that old...

Clonedzero wrote...

AdmiralCheez wrote...

Clonedzero wrote...
thats because their audience is largely teenage boys lol

Actually, it's not.  The average game is 34.

SOURCE!

thats actually pretty interesting.

[jakal66]

InvincibleHero wrote...

I agree that more women are getting into gaming and that is great but that 60-40 needs to be taken with a huge grain of salt. If anyone bothered to read it all you'd find online game played most often at 42% a category titled Puzzle, boardgame, game show, trivia and card games. They also say online is 60-40 split but somehow I guess that huge category hosts a vast majority of the women. A conglomerate of action, sports, strategy and rpg only made up 20% of the total. Most of the real gamer games and it has less than half the players. It also goes on to say 83% of parents yep moms play because asked too and they count as one gamer.

Hard to say if they have an agenda or not. Most of those online games are likely to be free so I question why counted.

yeah playing happy pets doesn't make you HC gamer hahahaha

[Saphara]

jakal66 wrote...

AdmiralCheez wrote...

Saphara wrote...

I thought it was those over the age of 20, and that the "teenage boy" thing may not be actually true but is a very ingrained stereotype?

EA needs to actually do their homework and not attempt to sell their products to a stereotype, man.

yeah but...it's EA....

but...but...things never change! They can't change! OUR BUISNESS MODEL!!! IT EZ RUINED!!!

[jakal66]

Saphara wrote...

jakal66 wrote...

AdmiralCheez wrote...

Saphara wrote...

I thought it was those over the age of 20, and that the "teenage boy" thing may not be actually true but is a very ingrained stereotype?

EA needs to actually do their homework and not attempt to sell their products to a stereotype, man.

yeah but...it's EA....

but...but...things never change! They can't change! OUR BUISNESS MODEL!!! IT EZ RUINED!!!

BOOM head of EAs executive explodes ala scanners(old movie....I know)

[lovgreno]

The target audience changes with time just like everything. And the games and developers needs to change with them to stay in buisness.

[Da Mecca]

I just find it funny that M-rated games are marketed towards 14 year olds.

[WizenSlinky0]

You'd think they'd be quicker to concentrate on the group of gamers with their own money, source of income, and the ability to buy a game without an adult present. Not to mention the fact those are in the majority.

The marketing departments of publishers are so far behind it becomes humorous.

[MaynPayn]

InvincibleHero wrote...

I agree that more women are getting into gaming and that is great but that 60-40 needs to be taken with a huge grain of salt. If anyone bothered to read it all you'd find online game played most often at 42% a category titled Puzzle, boardgame, game show, trivia and card games. They also say online is 60-40 split but somehow I guess that huge category hosts a vast majority of the women. A conglomerate of action, sports, strategy and rpg only made up 20% of the total. Most of the real gamer games and it has less than half the players. It also goes on to say 83% of parents yep moms play because asked too and they count as one gamer.

Hard to say if they have an agenda or not. Most of those online games are likely to be free so I question why counted.

I doubt there's an agenda to these numbers , It is most likely measuring how the gaming community is evolving. 
But that dosen't stop it from being misleading when introduced into this discuisson.

[Bluko]

Yes Mass Effect is designed to appeal to male gamers. It's not hard to figure out. You can't really blame Bioware too much, cause what is Mass Effect?

It's a Sci-Fi Shooter RPG. Let's look at Sci-Fi first. While there are a number Sci-Fi fangirls out there to be sure, Sci-Fi has been a nerdy guy thing for quite some time or at least use to be. That's changing, but it is still presumed to be a mostly guy thing. 

Okay then you have Shooters. Shooters are just not real big with girls, I can attest to that personally. That's not to say girls don't play games like CoD or Halo, but it's an overwhelmingly guy thing. Part of that is because online shooters place a huge emphasis on personal competition rather then co-operation.(Co-operative shooters like Left 4 Dead on the other hand have larger female audiences.) Also most shooter games are pretty well known for being pretty foul-mouthed and or excessively violent. That just does not fly with most female audiences. That said just by being something of a shooter it's going to be seen by many women as not real interesting.

Now as for RPGs. While RPGs tend to be seen as a dweeby guy thing, there's actually a fair amount of women who play RPGs. So here's there's no real case to be made that it's a "guy thing".

But by being a Sci-Fi Shooter Mass Effect has always been geared towards a more male audience.

InvaderErl wrote...

I think that guesstimate is off. While recent statistics show that more girls are indeed gaming, the majority of them are playing casual games.

Consider statistics that showed that 82% (!) of players play as MaleShep.

http://www.destructo...ng-188362.phtml

I just can't imagine that number being like that with a supposed almost even split.

In that right its not surprising and honestly totally logical that the focus on marketing is on MaleShep (especially since they're PAYING for that face) though I still think they could do to play as FemShep during gameplay and such.

These statistics are pretty reliable. They don't come from the Forums, they come straight from people who have an internet connection and are playing on their Xbox or the PC. Which is basically going to be just about everyone except maybe an odd 1-2% who play games entirely offline.

The fact that 82% of players play as a male Shepard tells you plain and simple that it's mostly guys playing Mass Effect. Even on the off-chance that a percentage of women do play as male Shepard, it's not going to add to it that much. Also a lot of dudes do create female Shepards (some guys make it a real big case that they'd rather stare at a female's posterior for long durations). So when you really think about it, the idea that even 20% of all the people that play Mass Effect is probably pushing it. I'd say realistically it's closer to 15%.

That's still a lot of women though when you think about. Roughly 300,000-400,000 women. Just for persepctive that's bigger then many nation's standing armies. So while the female crowd may be smaller, it's not so small as to be scoffed at. 


Also that said I think because Bioware has yet to gain a larger female audience, it puts some prudence on them to do more to get them interested in the game. I mean if Bioware really wants to expand their audience they gotta know they can't just blatantly cater the game to guys. Since I'm pretty sure the gamer split is something like 60% Guys/40% Girls, there's obviously a much bigger market out there for them to try and reach. Since ideally that's probably the percentage they'd like to have when selling 10+ million copies.


However it's not really unexpected that default Shepard is a guy. I mean what's the first thing that comes to your mind when you think of a Space Marine or Marine? Probably a dude  with a short hair cut in some kind of armor or uniform holding a gun. Which go figure is exactly what default Shepard is.

Also the other problem is if they started showing a female Shepard off in advertisements it confuse the hell out of new players. Which is what advertisments are for, you know new/prospective players. Most people aren't going to know you can create your "Shepard". If some advertisements feature a female and then a male, people are going to think they are different games or just different side characters. So really it's in Bioware's best interest to stick with default Shepard as the poster guy. That said Bioware does show a female Shepard on the back of ME1's case, and a non-specific gender Shepard on ME2's Collector case.

Really I think the only thing Bioware could maybe do is show female Shepard in demos, but even that's a bit risky.

[Kakistos_]

JeffZero wrote...

jakal66 wrote...

you're looking at the small picture not the big one...and let me tell you:

I WOULD FRIGGIN LOVE TO SEE ALL WOMEN PLAYING ME AND ALL THE GAMES I LIKE!

But it's not the case

My female friend: Enjoys the series.
My other female friend: Also enjoy the series.
Yet another female friend: Likes what she sees and will probably play it shortly.
My ex-girlfriend: Huge BioWare fan. Loves the series.
My current girlfriend: Bigger fan of the series than I am.

I'm sure you'd love to see all women playing you -- -- but back to the point, the 'big picture' you speak of seems not so shabby to me. I think there are a lot more women enjoying the series than you realize, even if, yes, there are certainly fewer than there are males. And yes, a huge reason for that is the marketing campaign.

I agree. Many more female gamers would be interested in ME and probably many other games if they were marketed too as well. Even I, a male gamer, wasn't interested in yet another 'hyper shoot em up with cliche caucasion soldier guy game' until I saw info on X-Play about how deep ME went. Even after visiting the main site however, I was unaware of the option to customize my Shepard until I actually began playing.

[JetsoverEverything]

Don't they pay for Male Shep's Face?? why the f*ck wouldn't they market him out the ass??